7 ‘Travel Tours & Experience Booking’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Travel Tours & Experience Booking’ desktop and mobile websites in the US and Europe. Each of the 7 Travel Tours & Experience Booking desktop and mobile sites has been manually rated across 344 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
174 Guidelines
Homepage & Category Navigation
16 Guidelines
Tour Lists & Filtering
28 Guidelines
On-Site Search
11 Guidelines
Tour Details Page
42 Guidelines
"Booking" Checkout Process
63 Guidelines
Site-Wide Features
14 Guidelines
Mobile Web
170 Guidelines
Case Studies
Deep dive into the performance and page designs of the 7 case studies.
27 page designs: desktop, mobile
15 page designs: desktop, mobile
24 page designs: desktop, mobile
17 page designs: desktop, mobile
20 page designs: desktop, mobile
14 page designs: desktop, mobile
18 page designs: desktop, mobile
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