7 ‘Travel Tours & Experience Booking’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 7 leading ‘Travel Tours & Experience Booking’ desktop and mobile websites in the US and Europe. Each of the 7 Travel Tours & Experience Booking desktop and mobile sites has been manually rated across 344 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Desktop Web

174 Guidelines

Homepage & Category Navigation

16 Guidelines

Tour Lists & Filtering

28 Guidelines

On-Site Search

11 Guidelines

Tour Details Page

42 Guidelines

"Booking" Checkout Process

63 Guidelines

Site-Wide Features

14 Guidelines

Mobile Web

170 Guidelines

Case Studies

Deep dive into the performance and page designs of the 7 case studies.

UX Audit
Get your own site UX Audited by Baymard (confidential) or self-assess it with Baymard Premium.

User Experience Research, Delivered Twice a Month

Join 37,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter

Explore Other Research Content

363 free UX articles based on large-scale research.

14,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.