This is a case study of Extranomical Tours’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 173 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Extranomical Tours’ overall e-commerce UX performance is poor. This is mainly due to broken On-Site Search, Mobile On-Site Search, and Site-Wide Features performances.
Desktop Web
174 Guidelines · Performance:
Homepage & Category Navigation
16 Guidelines · Performance:
Tour Lists & Filtering
28 Guidelines · Performance:
On-Site Search
11 Guidelines · Performance:
Tour Details Page
42 Guidelines · Performance:
"Booking" Checkout Process
63 Guidelines · Performance:
Site-Wide Features
14 Guidelines · Performance:
Mobile Web
170 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
9 pages of Extranomical Tours’ e-commerce site, marked up with 126 best practice examples:
11 pages of Extranomical Tours’ e-commerce site, marked up with 124 best practice examples:
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