Extranomical Tours’ E-Commerce UX

This is a case study of Extranomical Tours’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 173 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Extranomical Tours’ overall e-commerce UX performance is poor. This is mainly due to broken On-Site Search, Mobile On-Site Search, and Site-Wide Features performances.

First benchmarked in August 2023.


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Desktop Web

174 Guidelines · Performance:

Homepage & Category Navigation

16 Guidelines · Performance:

Tour Lists & Filtering

28 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Tour Details Page

42 Guidelines · Performance:

"Booking" Checkout Process

63 Guidelines · Performance:

Site-Wide Features

14 Guidelines · Performance:

Mobile Web

170 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Extranomical Tours’ Desktop Web E-Commerce Design

9 pages of Extranomical Tours’ e-commerce site, marked up with 126 best practice examples:

Extranomical Tours’ Mobile Web E-Commerce Design

11 pages of Extranomical Tours’ e-commerce site, marked up with 124 best practice examples: