Vodafone UK’s E-Commerce UX

This is a case study of Vodafone UK’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 480 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Vodafone UK’s overall e-commerce UX performance is mediocre. This is mainly due to broken Customer Accounts, broken Product Lists & Filtering, and poor Checkout & Signup Flow performances.

First benchmarked in April 2021.


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Overall UX Performance

480 Guidelines · Performance:

Desktop Web

318 Guidelines · Performance:

Homepage & Category

44 Guidelines · Performance:

On-Site Search

11 Guidelines · Performance:

Product Lists & Filtering

66 Guidelines · Performance:

Device Page, Product Page & Plan Matrix

67 Guidelines · Performance:

Checkout & Signup Flow

103 Guidelines · Performance:

Customer Accounts

27 Guidelines · Performance:

Mobile Web

162 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.