Luxury Goods Sites: New UX Benchmark with 3,500+ Performance Scores and 2,500+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Luxury Goods sites.

This follows from our large-scale user testing research on Luxury Goods sites and adds to our existing e-commerce UX benchmark.

7 Luxury Goods UX Case Studies

The 7 sites have been manually assessed across 500+ research-based UX parameters relevant to Luxury sites, resulting in 3,500+ weighted UX performance scores and 2,500+ best practice examples from Luxury sites.

You can explore our 7 in-depth Luxury Goods UX case studies using the below links:

Luxury Goods UX Performance

The 7 Luxury sites’ 3,500+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Luxury Goods research overview page.

Getting access: all 3,500+ UX performance scores, 2,500+ best practice examples, and the UX insights from researching the Luxury Goods industry are available immediately and in full within Baymard Premium. (If you already have an account open the Luxury Goods study.)

If you want to know how your Luxury desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Luxury Goods UX Audit of your site or app.

Authored by Anders Nielsen on April 2, 2024

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