This is a case study of Chanel’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Chanel’s overall e-commerce UX performance is decent. However, Chanel’s UX performance suffers from poor On-Site Search.
Overall UX Performance
485 Guidelines · Performance:
Homepage & Category
77 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists
46 Guidelines · Performance:
Product Page
62 Guidelines · Performance:
Customer Accounts
11 Guidelines · Performance:
Cart & Checkout
123 Guidelines · Performance:
Mobile E-Commerce
143 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
22 pages of Chanel’s e-commerce site, marked up with 246 best practice examples:
9 pages of Chanel’s e-commerce site, marked up with 107 best practice examples:
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