This is a case study of Bang & Olufsen’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Bang & Olufsen’s overall e-commerce UX performance is decent. Notably, their UX is hampered by broken On-Site Search and Customer Accounts, although this is allieviated somewhat by perfect Homepage & Category.
Overall UX Performance
485 Guidelines · Performance:
Homepage & Category
77 Guidelines · Performance:
23 Guidelines · Performance:
46 Guidelines · Performance:
62 Guidelines · Performance:
11 Guidelines · Performance:
Cart & Checkout
123 Guidelines · Performance:
143 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
16 pages of Bang & Olufsen’s e-commerce site, marked up with 223 best practice examples:
4 pages of Bang & Olufsen’s e-commerce site, marked up with 94 best practice examples:
Explore similar case studies of Electronics & Office sites:
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.