Bang & Olufsen’s E-Commerce UX

This is a case study of Bang & Olufsen’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Bang & Olufsen’s overall e-commerce UX performance is decent. Notably, their UX is hampered by broken On-Site Search and Customer Accounts, although this is allieviated somewhat by perfect Homepage & Category.


UX Award Winner (see all):

Homepage & Category (desktop & mobile)Top 1%

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Overall UX Performance

485 Guidelines · Performance:

Homepage & Category

77 Guidelines · Performance:

On-Site Search

23 Guidelines · Performance:

Product Lists

46 Guidelines · Performance:

Product Page

62 Guidelines · Performance:

Customer Accounts

11 Guidelines · Performance:

Cart & Checkout

123 Guidelines · Performance:

Mobile E-Commerce

143 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Bang & Olufsen’s Mobile Web E-Commerce Design

4 pages of Bang & Olufsen’s e-commerce site, marked up with 94 best practice examples: