New 2023 Mobile Apps UX Benchmark with 2,200+ Performance Scores and 2,200+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Native Mobile Apps, thereby expanding our existing Mobile Apps benchmark with 9 new UX case studies.

This adds to our existing e-commerce UX benchmark, and builds on our large-scale Mobile Apps testing and Premium research findings.

9 New Mobile Apps UX Case Studies

The 9 apps added to our Mobile Apps benchmark have been manually assessed across our 360+ research-based UX parameters relevant to Mobile Apps, resulting in 2,200+ weighted UX performance scores and 2,200+ worst and best practice examples.

For the benchmark, we rated 9 new mobile apps (bringing our total for the Mobile Apps benchmark to 20 apps): GAP, Etsy, Nordstrom, Target, Crate & Barrel, Best Buy, Lowe’s,, and Marks & Spencer.

You can explore the 9 new Mobile Apps UX case studies using the below links:

Mobile Apps UX Performance

Each of the new 9 mobile apps’ 2,200+ UX performance scores, along with the score for the 11 other mobile apps in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Mobile Apps research overview page.

Getting access: all 2,200+ UX performance scores, 2,200+ best-practice examples, and the UX insights from researching Mobile Apps are available immediately and in full within Baymard Premium. (If you already have an account open the Mobile App study.) If you want to know how your mobile app performs and compares, then learn more about getting Baymard to conduct a Mobile App UX audit of your app.

Authored by Anders Nielsen on May 9, 2023

If you have any comments on this article you can leave them on LinkedIn

User Experience Research, Delivered Weekly

Join 37,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter