Target’s E-Commerce UX

This is a case study of Target’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 974 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Target’s overall e-commerce UX performance is decent. Target has good performances across the board with neither any great nor any poor performances.

First benchmarked in April 2012, and reviewed 29 times since then, most recently in January 2024.


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Overall UX Performance

986 Guidelines · Performance:

Desktop Web

320 Guidelines · Performance:

Mobile Web

317 Guidelines · Performance:

Mobile App

349 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.