Benchmark Overview

Build.com’s E-Commerce UX

This is a case study of Build.com’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Build.com’s overall e-commerce UX performance is acceptable. This is especially thanks to state of the art Homepage & Category and good Cart & Checkout UX performances, but Build.com is impeded by mediocre Mobile E-Commerce.

Build.com’s Homepage & Category performance is state of the art. It is especially a state of the art Main Navigation, Intermediary Category Pages, and Category Taxonomy that helps Build.com’s category UX.

Build.com’s On-Site Search performance is mediocre. Notably, Build.com’s on-site search performance is hampered by mediocre Search Query Types and broken Search Autocomplete, although this is helped somewhat by decent Search Form & Logic.

Build.com’s Product Lists & Filtering performance is mediocre. Notably, Build.com’s product list performance is hampered by poor List Items: Personalization and broken Sorting, although this is helped somewhat by state of the art Filtering: Scope & Logic.

Build.com’s Product Page performance is decent. For instance, Build.com’s product page experience has state of the art Product Images and Product Variations yet suffers from mediocre Specifications Sheet and poor Product Page Layout.

Build.com’s Cart & Checkout performance is good. It is especially a state of the art Field Labels & Microcopy, Field Design & Features, and Default Values & Autocompletion that helps Build.com’s checkout UX. Do, however, watch out for their mediocre Gifting Flow & Features performance.

Build.com’s Mobile E-Commerce performance is mediocre. Some of Build.com’s biggest mobile usability issues are due to poor Mobile Filtering & Sorting, Mobile Validation Errors, and Mobile Form Field Usability. That said, their mobile design performs great within Touch Keyboards.

Rank: 9 of 60

Usability Score: 580

URL: build.com


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Poor
Acceptable
Good

Build.com's E-Commerce UX: 582 guidelines · Comparative score: 580.2

Homepage & Category: 64 guidelines · Score: 1,040.9

‘State of the Art’

Homepage: 15 guidelines · Score: 144.0

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered Low · Score: 16.5

Guideline #240 Violated High · Score: -23.6

Guideline #242 Issue Resolved · Score: 23.6

Guideline #248 Adhered High · Score: 23.6

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.6

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Not Applicable · Score: 0.0

Guideline #264 Neutral · Score: 0.0

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 313.9

‘State of the Art’

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Adhered High · Score: 33.0

Guideline #261 Adhered High · Score: 23.6

Guideline #263 Adhered High · Score: 33.0

Guideline #266 Adhered High · Score: 23.6

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.3

Guideline #259 Issue Resolved · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Adhered High · Score: 23.6

Guideline #251 Adhered Low · Score: 11.8

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Issue Resolved · Score: 18.9

Guideline #318 Adhered High · Score: 14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 316.3

‘State of the Art’

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Adhered High · Score: 33.0

Guideline #294 Adhered High · Score: 37.8

Guideline #302 Adhered High · Score: 33.0

Guideline #289 Adhered High · Score: 23.6

Guideline #288 Adhered High · Score: 28.3

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.3

Guideline #291 Adhered High · Score: 23.6

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Adhered High · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Adhered High · Score: 18.9

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 141.6

‘State of the Art’

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Adhered High · Score: 37.8

Guideline #309 Adhered High · Score: 33.0

Guideline #308 Issue Resolved · Score: 23.6

Guideline #311 Adhered High · Score: 23.6

Guideline #312 Issue Resolved · Score: 23.6

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 12 guidelines · Score: 125.1

These 12 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 12 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.6

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Violated Low · Score: -9.4

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.4

Guideline #273 Adhered High · Score: 18.9

Guideline #940 Not Applicable · Score: 0.0

Guideline #1057 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: 233.7

Search Query Types: 12 guidelines · Score: 31.6

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Adhered High · Score: 50.5

Guideline #334 Violated Low · Score: -25.3

Guideline #340 Not Applicable · Score: 0.0

Guideline #335 Violated High · Score: -31.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Adhered Low · Score: 22.1

Guideline #399 Not Applicable · Score: 0.0

Guideline #338 Neutral · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered Low · Score: 15.8

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 183.1

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 37.9

Guideline #349 Neutral · Score: 0.0

Guideline #407 Adhered High · Score: 44.2

Guideline #339 Issue Resolved · Score: 31.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 31.6

Guideline #348 Adhered High · Score: 25.3

Guideline #350 Adhered High · Score: 12.6

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 6.3

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 37.9

Guideline #404 Violated Low · Score: -18.9

Guideline #361 Violated High · Score: -18.9

Guideline #356 Adhered High · Score: 31.6

Guideline #369 Violated High · Score: -37.9

Guideline #368 Violated High · Score: -31.6

Guideline #363 Adhered High · Score: 25.3

Guideline #1001 Adhered High · Score: 18.9

Results Logic & Guidance: 8 guidelines · Score: 53.7

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Violated High · Score: -44.2

Guideline #362 Adhered High · Score: 44.2

Guideline #370 Not Applicable · Score: 0.0

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Violated Low · Score: -9.5

Guideline #394 Issue Resolved · Score: 31.6

Guideline #365 Issue Resolved · Score: 31.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -41.1

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -31.6

Guideline #379 Adhered Low · Score: 25.3

Guideline #386 Adhered High · Score: 44.2

Guideline #381 Neutral · Score: 0.0

Guideline #377 Adhered Low · Score: 15.8

Guideline #376 Violated High · Score: -50.5

Guideline #403 Violated Low · Score: -22.1

Guideline #393 Violated High · Score: -31.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Adhered Low · Score: 15.8

Guideline #401 Violated High · Score: -25.3

Guideline #402 Adhered Low · Score: 18.9

Product Lists & Filtering: 95 guidelines · Score: 272.0

List Layout: 7 guidelines · Score: 94.3

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered Low · Score: 16.2

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 26.9

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 6 guidelines · Score: 32.3

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.3

Guideline #502 Adhered High · Score: 32.3

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Neutral · Score: 0.0

Guideline #505 Adhered High · Score: 16.2

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 132.0

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Adhered High · Score: 43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Violated Low · Score: -18.9

Guideline #446 Violated High · Score: -32.3

Guideline #422 Adhered High · Score: 32.3

Guideline #441 Adhered High · Score: 26.9

Guideline #447 Not Applicable · Score: 0.0

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Not Applicable · Score: 0.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.5

Guideline #462 Adhered High · Score: 21.5

List Items: Interface & Hit Areas: 10 guidelines · Score: -97.0

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Adhered High · Score: 37.7

Guideline #528 Violated High · Score: -37.7

Guideline #452 Violated High · Score: -26.9

Guideline #450 Violated High · Score: -26.9

Guideline #449 Violated Low · Score: -13.5

Guideline #525 Violated High · Score: -26.9

Guideline #527 Violated High · Score: -26.9

Guideline #529 Issue Resolved · Score: 32.3

Guideline #530 Violated Low · Score: -8.1

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.3

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Violated High · Score: -37.7

Guideline #482 Adhered High · Score: 26.9

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.5

Filtering: Available Filters: 10 guidelines · Score: 75.4

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Adhered High · Score: 43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Adhered High · Score: 37.7

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Issue Resolved · Score: 37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -26.9

Guideline #416 Violated High · Score: -26.9

Guideline #415 Violated High · Score: -26.9

Filtering: Scope & Logic: 14 guidelines · Score: 207.4

‘State of the Art’

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Violated Low · Score: -18.9

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Adhered High · Score: 37.7

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.5

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Not Applicable · Score: 0.0

Guideline #488 Adhered High · Score: 26.9

Guideline #492 Adhered High · Score: 26.9

Guideline #493 Adhered High · Score: 26.9

Guideline #486 Adhered High · Score: 26.9

Filtering: Interface & Layout: 11 guidelines · Score: 21.5

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Violated High · Score: -37.7

Guideline #464 Adhered High · Score: 26.9

Guideline #467 Adhered High · Score: 26.9

Guideline #475 Violated High · Score: -26.9

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 26.9

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Violated Low · Score: -8.1

Sorting: 11 guidelines · Score: -40.4

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Violated High · Score: -43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.5

Guideline #514 Adhered High · Score: 26.9

Guideline #513 Adhered High · Score: 26.9

Guideline #509 Violated High · Score: -26.9

Guideline #521 Adhered Low · Score: 13.5

Guideline #517 Violated High · Score: -21.5

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: -121.2

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Violated High · Score: -37.7

Guideline #496 Violated High · Score: -26.9

Guideline #497 Violated Low · Score: -18.9

Guideline #499 Violated High · Score: -16.2

Guideline #498 Violated High · Score: -21.5

Product Page: 95 guidelines · Score: 676.6

Product Page Layout: 8 guidelines · Score: -27.6

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Violated High · Score: -24.2

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Not Applicable · Score: 0.0

Product Images: 9 guidelines · Score: 179.5

‘State of the Art’

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Adhered High · Score: 17.3

Guideline #854 Issue Resolved · Score: 17.3

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 120.8

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Adhered High · Score: 24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Adhered High · Score: 17.3

Guideline #781 Issue Resolved · Score: 17.3

Guideline #773 Violated High · Score: -10.4

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 6.9

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Violated High · Score: -17.3

Guideline #760 Adhered Low · Score: 6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 34.5

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Adhered High · Score: 24.2

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Violated High · Score: -17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated High · Score: -6.9

Shipping, Returns, and Gifting: 7 guidelines · Score: 13.8

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Violated High · Score: -17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Neutral · Score: 0.0

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 107.0

‘State of the Art’

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Adhered High · Score: 10.4

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Issue Resolved · Score: 6.9

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Issue Resolved · Score: 6.9

Product Descriptions: 7 guidelines · Score: 100.1

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 5.2

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Adhered High · Score: 24.2

Guideline #840 Adhered High · Score: 17.3

Guideline #835 Violated Low · Score: -8.6

Guideline #839 Violated High · Score: -17.3

Guideline #857 Violated High · Score: -10.4

User Reviews: 13 guidelines · Score: 50.1

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Adhered Low · Score: 13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Violated Low · Score: -8.6

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Violated Low · Score: -8.6

Guideline #765 Violated High · Score: -17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: 46.6

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Adhered High · Score: 24.2

Guideline #788 Adhered High · Score: 13.8

Guideline #787 Adhered Low · Score: 8.6

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 39.7

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered Low · Score: 8.6

Guideline #814 Adhered High · Score: 17.3

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Violated High · Score: -20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 905.2

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 83.3

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 13.7

Guideline #600 Issue Resolved · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Issue Resolved · Score: 13.7

Guideline #732 Adhered High · Score: 19.1

Guideline #620 Adhered Low · Score: 6.8

Guideline #623 Adhered High · Score: 13.7

Guideline #622 Violated High · Score: -13.7

Guideline #673 Adhered High · Score: 13.7

Guideline #624 Violated High · Score: -10.9

Account Selection & Creation: 9 guidelines · Score: 47.8

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Adhered High · Score: 19.1

Guideline #652 Violated Low · Score: -9.6

Guideline #639 Violated Low · Score: -9.6

Guideline #677 Adhered High · Score: 19.1

Guideline #638 Neutral · Score: 0.0

Guideline #653 Violated Low · Score: -6.8

Guideline #676 Adhered High · Score: 13.7

Guideline #665 Adhered High · Score: 13.7

Guideline #640 Adhered High · Score: 8.2

Customer & Address Information: 12 guidelines · Score: 90.1

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Adhered High · Score: 19.1

Guideline #566 Adhered High · Score: 21.8

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Violated High · Score: -19.1

Guideline #736 Issue Resolved · Score: 19.1

Guideline #561 Adhered High · Score: 13.7

Guideline #558 Adhered High · Score: 13.7

Guideline #557 Adhered High · Score: 13.7

Guideline #560 Neutral · Score: 0.0

Guideline #573 Not Applicable · Score: 0.0

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -13.7

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -13.7

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 27.3

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 19.1

Guideline #547 Adhered High · Score: 16.4

Guideline #550 Adhered High · Score: 13.7

Guideline #543 Violated High · Score: -13.7

Guideline #548 Violated High · Score: -10.9

Guideline #549 Adhered Low · Score: 2.7

Guideline #632 Not Applicable · Score: 0.0

Guideline #633 Not Applicable · Score: 0.0

Guideline #631 Not Applicable · Score: 0.0

Guideline #634 Not Applicable · Score: 0.0

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: 45.1

‘State of the Art’

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Adhered Low · Score: 6.8

Guideline #671 Adhered High · Score: 16.4

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Not Applicable · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered High · Score: 10.9

Guideline #586 Adhered High · Score: 10.9

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 53.2

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Adhered High · Score: 19.1

Guideline #594 Adhered High · Score: 19.1

Guideline #587 Violated High · Score: -19.1

Guideline #583 Adhered High · Score: 13.7

Guideline #588 Violated High · Score: -13.7

Guideline #577 Adhered High · Score: 13.7

Guideline #584 Adhered Low · Score: 6.8

Guideline #591 Adhered High · Score: 10.9

Guideline #585 Adhered High · Score: 8.2

Guideline #664 Violated High · Score: -5.5

Order Review: 5 guidelines · Score: 42.3

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Adhered High · Score: 19.1

Guideline #556 Violated Low · Score: -8.2

Guideline #545 Adhered High · Score: 13.7

Guideline #551 Adhered Low · Score: 6.8

Guideline #553 Adhered High · Score: 10.9

Order Confirmation & E-Mail: 4 guidelines · Score: -6.8

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated High · Score: -13.7

Guideline #596 Violated Low · Score: -5.5

Guideline #598 Adhered High · Score: 8.2

Guideline #597 Adhered Low · Score: 4.1

Form & Page Design: 10 guidelines · Score: 69.6

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Violated High · Score: -13.7

Guideline #611 Violated Low · Score: -6.8

Guideline #687 Not Applicable · Score: 0.0

Guideline #613 Adhered High · Score: 8.2

Guideline #607 Adhered High · Score: 8.2

Guideline #608 Adhered High · Score: 8.2

Guideline #730 Adhered High · Score: 19.1

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Adhered High · Score: 13.7

Guideline #733 Adhered High · Score: 13.7

User Interactions & Distractions: 10 guidelines · Score: 58.7

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Adhered High · Score: 13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Issue Resolved · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Violated Low · Score: -9.6

Guideline #713 Violated Low · Score: -8.2

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 46.4

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Issue Resolved · Score: 13.7

Guideline #580 Issue Resolved · Score: 13.7

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 88.7

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Issue Resolved · Score: 21.8

Guideline #722 Adhered Low · Score: 9.6

Guideline #719 Adhered High · Score: 19.1

Guideline #721 Neutral · Score: 0.0

Guideline #718 Adhered High · Score: 16.4

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 87.4

‘State of the Art’

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Adhered High · Score: 21.8

Guideline #683 Adhered High · Score: 19.1

Guideline #681 Adhered High · Score: 13.7

Guideline #685 Adhered High · Score: 10.9

Guideline #694 Adhered High · Score: 13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.2

Field Design & Features: 8 guidelines · Score: 76.5

‘State of the Art’

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Issue Resolved · Score: 19.1

Guideline #659 Adhered High · Score: 13.7

Guideline #669 Issue Resolved · Score: 13.7

Guideline #660 Adhered High · Score: 13.7

Guideline #658 Neutral · Score: 0.0

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Adhered High · Score: 8.2

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 90.1

‘State of the Art’

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Adhered High · Score: 19.1

Guideline #554 Adhered High · Score: 16.4

Guideline #568 Issue Resolved · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Adhered High · Score: 16.4

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

Mobile E-Commerce: 144 guidelines · Score: 352.7

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: -116.3

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209 Not Applicable · Score: 0.0

Guideline #116 Issue Resolved · Score: 31.5

Guideline #130 Adhered High · Score: 23.6

Guideline #228 Violated High · Score: -19.7

Guideline #210 Violated High · Score: -27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Violated High · Score: -27.6

Guideline #230 Violated Low · Score: -13.8

Guideline #203 Violated High · Score: -23.6

Guideline #166 Violated High · Score: -27.6

Guideline #93 Not Applicable · Score: 0.0

Guideline #91 Not Applicable · Score: 0.0

Mobile Product Lists: 15 guidelines · Score: 39.4

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90 Adhered High · Score: 31.5

Guideline #89 Adhered High · Score: 27.6

Guideline #79 Violated High · Score: -23.6

Guideline #233 Violated High · Score: -19.7

Guideline #87 Adhered High · Score: 19.7

Guideline #76 Adhered High · Score: 23.6

Guideline #80 Violated High · Score: -19.7

Guideline #143 Neutral · Score: 0.0

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Violated High · Score: -15.8

Guideline #74 Adhered High · Score: 7.9

Guideline #158 Adhered Low · Score: 9.9

Guideline #162 Adhered Low · Score: 9.9

Guideline #102 Violated High · Score: -11.8

Mobile Filtering & Sorting: 9 guidelines · Score: 5.9

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212 Adhered High · Score: 27.6

Guideline #221 Adhered High · Score: 27.6

Guideline #215 Violated Low · Score: -9.9

Guideline #222 Violated High · Score: -19.7

Guideline #68 Violated High · Score: -19.7

Guideline #232 Violated High · Score: -19.7

Guideline #219 Violated Low · Score: -7.9

Guideline #213 Adhered High · Score: 15.8

Guideline #142 Adhered High · Score: 11.8

Mobile Product Page Layouts: 6 guidelines · Score: 70.9

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #111 Adhered High · Score: 27.6

Guideline #144 Adhered High · Score: 23.6

Guideline #154 Violated Low · Score: -9.9

Guideline #149 Adhered High · Score: 19.7

Guideline #234 Adhered Low · Score: 9.9

Guideline #176 Not Applicable · Score: 0.0

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 165.5

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159 Adhered High · Score: 23.6

Guideline #169 Adhered High · Score: 15.8

Guideline #77 Adhered High · Score: 11.8

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Adhered High · Score: 27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Adhered High · Score: 15.8

Guideline #114 Adhered High · Score: 7.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Violated High · Score: -19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Violated High · Score: -27.6

Guideline #163 Adhered High · Score: 23.6

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: 55.2

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208 Adhered High · Score: 19.7

Guideline #140 Violated High · Score: -11.8

Guideline #104 Violated High · Score: -31.5

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Adhered High · Score: 23.6

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Violated High · Score: -19.7

Guideline #179 Issue Resolved · Score: 27.6

Guideline #180 Issue Resolved · Score: 27.6

Guideline #185 Adhered High · Score: 19.7

Mobile Checkout Information: 15 guidelines · Score: 33.5

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Violated Low · Score: -13.8

Guideline #168 Violated High · Score: -23.6

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Adhered High · Score: 23.6

Guideline #150 Violated Low · Score: -9.9

Guideline #205 Neutral · Score: 0.0

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Adhered High · Score: 19.7

Guideline #192 Adhered High · Score: 7.9

Guideline #196 Adhered High · Score: 7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Adhered High · Score: 11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Violated Low · Score: -5.9

Mobile Form Field Usability: 18 guidelines · Score: 35.5

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186 Adhered High · Score: 27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Not Applicable · Score: 0.0

Guideline #189 Violated High · Score: -19.7

Guideline #128 Not Applicable · Score: 0.0

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated Low · Score: -15.8

Guideline #156 Violated High · Score: -31.5

Guideline #160 Violated High · Score: -27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Issue Resolved · Score: 23.6

Guideline #171 Adhered High · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Adhered High · Score: 7.9

Touch Keyboards: 5 guidelines · Score: 78.8

‘State of the Art’

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71 Adhered High · Score: 23.6

Guideline #65 Adhered High · Score: 23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Adhered High · Score: 7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: -15.8

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Build.com and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119 Adhered High · Score: 27.6

Guideline #224 Violated High · Score: -31.5

Guideline #226 Violated Low · Score: -11.8

Guideline #225 Not Applicable · Score: 0.0

Guideline #223 Not Applicable · Score: 0.0

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Build.com’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.




Industry Comparison: Home & Hardware

Overall Build.com ranks 9 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 2 in the Home & Hardware industry.

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