Benchmark Overview

Crate & Barrel’s E-Commerce UX

This is a case study of Crate & Barrel’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Crate & Barrel’s overall e-commerce UX performance is mediocre. The main culprits of this are mediocre On-Site Search, Product Page, and Homepage & Category performances.

Crate & Barrel’s Homepage & Category performance is mediocre. Some of Crate & Barrel’s biggest category usability issues are due to poor Intermediary Category Pages and broken Main Navigation.

Crate & Barrel’s On-Site Search performance is mediocre. Crate & Barrel’s search experience in particular suffers from usability issues caused by broken Results Layout & Filtering.

Crate & Barrel’s Product Lists & Filtering performance is mediocre. Notably, Crate & Barrel’s product list performance is hampered by mediocre Sorting and poor List Items: Personalization, although this is helped somewhat by decent Filtering: Interface & Layout.

Crate & Barrel’s Product Page performance is mediocre. Some of Crate & Barrel’s biggest product page usability issues are due to mediocre Product Descriptions, poor Cross-Sells & Cross-Navigation, and poor Specifications Sheet. That said, their product page experience performs well within Product Images.

Crate & Barrel’s Cart & Checkout performance is decent. Notably, Crate & Barrel’s checkout has state of the art Cross-Sells, good Order Review, and good Shipping & Store Pickup.

Crate & Barrel’s Mobile E-Commerce performance is mediocre. Some of Crate & Barrel’s biggest mobile usability issues are due to mediocre Mobile Homepage, Navigation, & Search, mediocre Mobile Checkout Information, and poor Mobile Product Page Layouts.

Rank: 37 of 60

Usability Score: 401

URL: crateandbarrel.com


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Poor
Acceptable
Good

Crate & Barrel's E-Commerce UX: 577 guidelines · Comparative score: 400.7

Homepage & Category: 61 guidelines · Score: 559.9

Homepage: 15 guidelines · Score: 130.5

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Guideline #237 Adhered High · Score: 33.2

Guideline #240 Neutral · Score: 0.0

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Violated Low · Score: -11.9

Guideline #235 Adhered High · Score: 14.2

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Violated Low · Score: -4.7

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 230.1

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Guideline #253 Violated Low · Score: -16.6

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Not Applicable · Score: 0.0

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Adhered High · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 99.6

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered High · Score: 38.0

Guideline #302 Violated Low · Score: -16.6

Guideline #289 Violated Low · Score: -11.9

Guideline #288 Violated High · Score: -28.5

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Violated High · Score: -23.7

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Violated High · Score: -14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 9.5

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Guideline #307 Violated High · Score: -38.0

Guideline #309 Not Applicable · Score: 0.0

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 90.1

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Violated High · Score: -23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Neutral · Score: 0.0

Guideline #290 Adhered High · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: 251.8

Search Query Types: 12 guidelines · Score: 80.6

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Adhered Low · Score: 26.9

Guideline #340 Violated Low · Score: -16.8

Guideline #335 Adhered High · Score: 33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Adhered Low · Score: 23.5

Guideline #399 Violated High · Score: -33.6

Guideline #338 Violated High · Score: -33.6

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 147.7

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Issue Resolved · Score: 33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 107.4

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Violated High · Score: -20.1

Guideline #356 Violated High · Score: -33.6

Guideline #369 Adhered High · Score: 40.3

Guideline #368 Adhered High · Score: 33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: 70.5

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Guideline #358 Issue Resolved · Score: 47.0

Guideline #362 Violated Low · Score: -23.5

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Issue Resolved · Score: 33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: -154.4

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Violated High · Score: -53.7

Guideline #386 Violated High · Score: -47.0

Guideline #381 Violated High · Score: -26.9

Guideline #377 Neutral · Score: 0.0

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Not Applicable · Score: 0.0

Guideline #393 Violated High · Score: -33.6

Guideline #406 Adhered High · Score: 33.6

Guideline #378 Violated High · Score: -33.6

Guideline #401 Issue Resolved · Score: 26.9

Guideline #402 Violated High · Score: -40.3

Product Lists & Filtering: 94 guidelines · Score: 250.7

List Layout: 7 guidelines · Score: 70.1

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Violated High · Score: -27.0

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: 16.2

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Guideline #501 Violated Low · Score: -16.2

Guideline #502 Violated Low · Score: -16.2

Guideline #503 Adhered High · Score: 16.2

Guideline #504 Issue Resolved · Score: 32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 148.3

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Guideline #440 Violated Low · Score: -21.6

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Violated High · Score: -27.0

Guideline #447 Adhered Low · Score: 8.1

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Adhered High · Score: 27.0

Guideline #463 Adhered High · Score: 27.0

Guideline #456 Adhered High · Score: 27.0

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Not Applicable · Score: 0.0

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 29.7

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Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered High · Score: 27.0

Guideline #450 Adhered High · Score: 27.0

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Violated High · Score: -27.0

Guideline #527 Adhered High · Score: 27.0

Guideline #529 Violated Low · Score: -16.2

Guideline #530 Violated Low · Score: -8.1

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: -32.4

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Guideline #480 Violated High · Score: -37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: -83.6

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Guideline #409 Violated High · Score: -43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Violated High · Score: -37.7

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Not Applicable · Score: 0.0

Guideline #414 Violated High · Score: -27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Adhered Low · Score: 13.5

Filtering: Scope & Logic: 14 guidelines · Score: 10.8

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Guideline #424 Violated High · Score: -37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Violated High · Score: -21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Adhered High · Score: 10.8

Guideline #488 Violated High · Score: -27.0

Guideline #492 Violated High · Score: -27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: 64.7

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Issue Resolved · Score: 37.7

Guideline #464 Adhered High · Score: 27.0

Guideline #467 Violated High · Score: -27.0

Guideline #475 Not Applicable · Score: 0.0

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Adhered High · Score: 27.0

Guideline #465 Violated Low · Score: -13.5

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: 16.2

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Guideline #510 Adhered High · Score: 43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Violated High · Score: -21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Adhered High · Score: 27.0

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 10.8

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Guideline #495 Adhered High · Score: 37.7

Guideline #496 Violated Low · Score: -13.5

Guideline #497 Violated Low · Score: -18.9

Guideline #499 Violated High · Score: -16.2

Guideline #498 Issue Resolved · Score: 21.6

Product Page: 95 guidelines · Score: 326.2

Product Page Layout: 8 guidelines · Score: -36.2

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Violated High · Score: -24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Violated Low · Score: -8.6

Product Images: 9 guidelines · Score: 132.9

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Adhered High · Score: 17.3

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 98.4

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated Low · Score: -12.1

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Neutral · Score: 0.0

Guideline #773 Adhered High · Score: 10.4

Guideline #778 Adhered High · Score: 10.4

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

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Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 17.3

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Not Applicable · Score: 0.0

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Adhered High · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Violated High · Score: -17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Neutral · Score: 0.0

Shipping, Returns, and Gifting: 7 guidelines · Score: 32.8

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Guideline #825 Adhered Low · Score: 8.6

Guideline #826 Not Applicable · Score: 0.0

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Not Applicable · Score: 0.0

Guideline #804 Adhered High · Score: 10.4

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 65.6

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Violated High · Score: -17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Issue Resolved · Score: 17.3

Guideline #851 Adhered High · Score: 10.4

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Issue Resolved · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 48.3

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Violated High · Score: -17.3

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: -22.4

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Guideline #858 Violated High · Score: -24.2

Guideline #840 Violated High · Score: -17.3

Guideline #835 Violated Low · Score: -8.6

Guideline #839 Adhered High · Score: 17.3

Guideline #857 Adhered High · Score: 10.4

User Reviews: 13 guidelines · Score: 13.8

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Violated High · Score: -27.6

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Adhered High · Score: 17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Violated High · Score: -17.3

Guideline #767 Adhered High · Score: 17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Violated Low · Score: -8.6

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -62.1

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Guideline #807 Violated High · Score: -24.2

Guideline #788 Violated High · Score: -20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 10.4

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Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Violated High · Score: -17.3

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Violated High · Score: -17.3

Guideline #812 Violated High · Score: -17.3

Guideline #821 Violated High · Score: -17.3

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Not Applicable · Score: 0.0

Cart & Checkout: 134 guidelines · Score: 661.0

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 51.0

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Violated Low · Score: -7.3

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Adhered Low · Score: 10.2

Guideline #620 Adhered High · Score: 14.6

Guideline #623 Violated High · Score: -14.6

Guideline #622 Violated Low · Score: -7.3

Guideline #673 Not Applicable · Score: 0.0

Guideline #624 Adhered High · Score: 11.6

Account Selection & Creation: 9 guidelines · Score: 18.9

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Guideline #637 Adhered High · Score: 20.4

Guideline #652 Adhered High · Score: 20.4

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Violated High · Score: -20.4

Guideline #638 Adhered High · Score: 14.6

Guideline #653 Violated High · Score: -14.6

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Violated High · Score: -8.7

Customer & Address Information: 12 guidelines · Score: 65.5

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Guideline #731 Violated Low · Score: -10.2

Guideline #566 Adhered Low · Score: 11.6

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Adhered Low · Score: 10.2

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Adhered High · Score: 14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Violated High · Score: -8.7

Guideline #573 Adhered High · Score: 11.6

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: 11.6

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Guideline #647 Violated High · Score: -8.7

Guideline #650 Adhered High · Score: 14.6

Guideline #646 Adhered High · Score: 14.6

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Violated High · Score: -8.7

Shipping & Store Pickup: 11 guidelines · Score: 59.7

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Guideline #544 Adhered High · Score: 20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Adhered High · Score: 14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Not Applicable · Score: 0.0

Guideline #632 Violated High · Score: -14.6

Guideline #633 Adhered High · Score: 14.6

Guideline #631 Adhered High · Score: 14.6

Guideline #634 Adhered Low · Score: 7.3

Guideline #635 Adhered High · Score: 8.7

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 8.7

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Guideline #590 Adhered High · Score: 14.6

Guideline #671 Violated High · Score: -17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Neutral · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Not Applicable · Score: 0.0

Guideline #586 Adhered High · Score: 11.6

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 39.3

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Guideline #582 Violated High · Score: -20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Adhered Low · Score: 10.2

Guideline #583 Adhered High · Score: 14.6

Guideline #588 Issue Resolved · Score: 14.6

Guideline #577 Neutral · Score: 0.0

Guideline #584 Adhered High · Score: 14.6

Guideline #591 Adhered High · Score: 11.6

Guideline #585 Adhered High · Score: 8.7

Guideline #664 Adhered High · Score: 5.8

Order Review: 5 guidelines · Score: 49.5

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Guideline #552 Neutral · Score: 0.0

Guideline #556 Adhered Low · Score: 8.7

Guideline #545 Adhered High · Score: 14.6

Guideline #551 Adhered High · Score: 14.6

Guideline #553 Adhered High · Score: 11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 7.3

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Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Not Applicable · Score: 0.0

Form & Page Design: 10 guidelines · Score: 51.0

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Adhered Low · Score: 5.8

Guideline #613 Violated High · Score: -8.7

Guideline #607 Violated Low · Score: -4.4

Guideline #608 Violated Low · Score: -4.4

Guideline #730 Adhered High · Score: 20.4

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 69.9

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Violated Low · Score: -8.7

Guideline #657 Violated High · Score: -8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 58.2

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Adhered High · Score: 14.6

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered High · Score: 8.7

Validation Errors & Data Persistence: 10 guidelines · Score: 58.2

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Adhered High · Score: 23.3

Guideline #722 Violated High · Score: -20.4

Guideline #719 Adhered Low · Score: 10.2

Guideline #721 Violated High · Score: -17.5

Guideline #718 Adhered Low · Score: 8.7

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated Low · Score: -4.4

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 45.1

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Guideline #686 Violated Low · Score: -11.6

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Adhered High · Score: 11.6

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated Low · Score: -4.4

Field Design & Features: 8 guidelines · Score: 30.6

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Guideline #674 Violated Low · Score: -10.2

Guideline #659 Adhered Low · Score: 7.3

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Adhered High · Score: 8.7

Guideline #670 Violated Low · Score: -4.4

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 46.6

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Guideline #555 Violated High · Score: -20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Adhered High · Score: 17.5

Guideline #734 Violated High · Score: -8.7

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

Mobile E-Commerce: 144 guidelines · Score: 354.7

Mobile Homepage, Navigation, & Search: 12 guidelines · Score: 17.7

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Guideline #209 Adhered High · Score: 31.5

Guideline #116 Issue Resolved · Score: 31.5

Guideline #130 Violated High · Score: -23.6

Guideline #228 Violated High · Score: -19.7

Guideline #210 Violated High · Score: -27.6

Guideline #211 Violated High · Score: -31.5

Guideline #229 Adhered High · Score: 27.6

Guideline #230 Adhered High · Score: 27.6

Guideline #203 Violated High · Score: -23.6

Guideline #166 Not Applicable · Score: 0.0

Guideline #93 Adhered High · Score: 15.8

Guideline #91 Adhered Low · Score: 9.9

Mobile Product Lists: 15 guidelines · Score: 41.4

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Guideline #90 Adhered High · Score: 31.5

Guideline #89 Adhered High · Score: 27.6

Guideline #79 Violated High · Score: -23.6

Guideline #233 Violated Low · Score: -9.9

Guideline #87 Adhered High · Score: 19.7

Guideline #76 Violated Low · Score: -11.8

Guideline #80 Violated High · Score: -19.7

Guideline #143 Adhered High · Score: 19.7

Guideline #78 Not Applicable · Score: 0.0

Guideline #216 Not Applicable · Score: 0.0

Guideline #75 Neutral · Score: 0.0

Guideline #74 Adhered High · Score: 7.9

Guideline #158 Not Applicable · Score: 0.0

Guideline #162 Not Applicable · Score: 0.0

Guideline #102 Not Applicable · Score: 0.0

Mobile Filtering & Sorting: 9 guidelines · Score: -63.1

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Guideline #212 Violated High · Score: -27.6

Guideline #221 Neutral · Score: 0.0

Guideline #215 Violated High · Score: -19.7

Guideline #222 Not Applicable · Score: 0.0

Guideline #68 Not Applicable · Score: 0.0

Guideline #232 Not Applicable · Score: 0.0

Guideline #219 Violated High · Score: -15.8

Guideline #213 Neutral · Score: 0.0

Guideline #142 Not Applicable · Score: 0.0

Mobile Product Page Layouts: 6 guidelines · Score: -7.9

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Guideline #111 Violated Low · Score: -13.8

Guideline #144 Violated High · Score: -23.6

Guideline #154 Adhered Low · Score: 9.9

Guideline #149 Violated High · Score: -19.7

Guideline #234 Issue Resolved · Score: 19.7

Guideline #176 Adhered High · Score: 19.7

Mobile Product Descriptions, Specs, & Images: 13 guidelines · Score: 112.3

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Guideline #159 Adhered Low · Score: 11.8

Guideline #169 Adhered High · Score: 15.8

Guideline #77 Violated Low · Score: -5.9

Guideline #109 Adhered High · Score: 31.5

Guideline #110 Violated High · Score: -27.6

Guideline #113 Adhered High · Score: 27.6

Guideline #112 Adhered High · Score: 15.8

Guideline #114 Violated Low · Score: -3.9

Guideline #148 Adhered High · Score: 27.6

Guideline #133 Adhered High · Score: 19.7

Guideline #134 Not Applicable · Score: 0.0

Guideline #164 Not Applicable · Score: 0.0

Guideline #163 Not Applicable · Score: 0.0

Mobile Shopping Cart, Cost & Account: 10 guidelines · Score: 74.9

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Guideline #208 Adhered High · Score: 19.7

Guideline #140 Adhered Low · Score: 5.9

Guideline #104 Adhered Low · Score: 15.8

Guideline #103 Not Applicable · Score: 0.0

Guideline #107 Not Applicable · Score: 0.0

Guideline #106 Not Applicable · Score: 0.0

Guideline #127 Adhered High · Score: 19.7

Guideline #179 Adhered High · Score: 27.6

Guideline #180 Violated Low · Score: -13.8

Guideline #185 Not Applicable · Score: 0.0

Mobile Checkout Information: 15 guidelines · Score: 23.6

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Guideline #120 Not Applicable · Score: 0.0

Guideline #108 Adhered High · Score: 27.6

Guideline #168 Violated High · Score: -23.6

Guideline #167 Not Applicable · Score: 0.0

Guideline #139 Violated High · Score: -23.6

Guideline #150 Adhered Low · Score: 9.9

Guideline #205 Violated High · Score: -19.7

Guideline #118 Adhered High · Score: 19.7

Guideline #194 Adhered High · Score: 19.7

Guideline #192 Adhered High · Score: 7.9

Guideline #196 Violated High · Score: -7.9

Guideline #182 Adhered High · Score: 11.8

Guideline #193 Adhered High · Score: 11.8

Guideline #161 Violated High · Score: -15.8

Guideline #191 Adhered Low · Score: 5.9

Mobile Form Field Usability: 18 guidelines · Score: 141.9

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Guideline #186 Adhered High · Score: 27.6

Guideline #190 Adhered High · Score: 23.6

Guideline #121 Adhered High · Score: 19.7

Guideline #183 Adhered High · Score: 27.6

Guideline #189 Issue Resolved · Score: 19.7

Guideline #128 Violated High · Score: -15.8

Guideline #187 Adhered High · Score: 7.9

Guideline #165 Adhered High · Score: 7.9

Guideline #181 Not Applicable · Score: 0.0

Guideline #197 Not Applicable · Score: 0.0

Guideline #155 Violated Low · Score: -15.8

Guideline #156 Adhered High · Score: 31.5

Guideline #160 Adhered High · Score: 27.6

Guideline #157 Violated High · Score: -23.6

Guideline #145 Violated High · Score: -23.6

Guideline #171 Issue Resolved · Score: 19.7

Guideline #184 Adhered High · Score: 15.8

Guideline #220 Violated High · Score: -7.9

Touch Keyboards: 5 guidelines · Score: -31.5

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Guideline #71 Violated High · Score: -23.6

Guideline #65 Violated High · Score: -23.6

Guideline #69 Adhered High · Score: 15.8

Guideline #70 Violated High · Score: -7.9

Guideline #66 Adhered High · Score: 7.9

Mobile Validation Errors: 7 guidelines · Score: 45.3

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Guideline #119 Adhered High · Score: 27.6

Guideline #224 Violated High · Score: -31.5

Guideline #226 Adhered High · Score: 23.6

Guideline #225 Adhered Low · Score: 9.9

Guideline #223 Adhered High · Score: 15.8

Guideline #227 Not Applicable · Score: 0.0

Guideline #175 Not Applicable · Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Crate & Barrel’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Crate & Barrel ranks 37 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 3 in the Houseware & Furnishing industry.

Poor
Acceptable
Good