Benchmark Overview

Marks & Spencer’s E-Commerce UX

This is a case study of Marks & Spencer’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Marks & Spencer’s overall e-commerce UX performance is mediocre. On a positive note, Marks & Spencer has decent Homepage & Category. This is, however, curtailed by mediocre Cart & Checkout and On-Site Search performances.

Marks & Spencer’s Homepage & Category performance is decent. It is especially a state of the art Site-Wide Layout, good Homepage, and decent Intermediary Category Pages that helps Marks & Spencer’s category UX. Do, however, watch out for their mediocre Main Navigation performance.

Marks & Spencer’s On-Site Search performance is mediocre. Marks & Spencer’s search experience in particular suffers from usability issues caused by broken Results Logic & Guidance. That said, their search experience performs well within Search Autocomplete.

Marks & Spencer’s Product Lists & Filtering performance is acceptable. Notably, Marks & Spencer’s product list performance is hampered by mediocre Filtering: Interface & Layout and poor List Items: Interface & Hit Areas, although this is helped somewhat by state of the art List Layout and good List Items: Personalization.

Marks & Spencer’s Product Page performance is acceptable. Notably, Marks & Spencer’s product page performance is hampered by mediocre Specifications Sheet and poor Auxiliary Content, although this is helped somewhat by good Image Gallery UI and Product Descriptions.

Marks & Spencer’s Cart & Checkout performance is mediocre. Marks & Spencer’s checkout in particular suffers from usability issues caused by poor Customer & Address Information, poor Validation Errors & Data Persistence, and broken Payment Flow & Methods (Incl. Third-Party). That said, their checkout performs well within Cross-Sells.

Marks & Spencer’s Accounts & Self-Service performance is mediocre. Notably, Marks & Spencer’s account performance is hampered by poor Account Sign In and Account Drop-Down, although this is helped somewhat by state of the art Account Dashboard.

Rank: 35 of 60

Usability Score: 395

URL: marksandspencer.com


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Acceptable
Good

Marks & Spencer's E-Commerce UX: 504 guidelines · Comparative score: 395.1

Homepage & Category: 64 guidelines · Score: 802.5

Homepage: 15 guidelines · Score: 195.9

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered High · Score: 33.0

Guideline #240 Adhered High · Score: 23.6

Guideline #242 Issue Resolved · Score: 23.6

Guideline #248 Adhered High · Score: 23.6

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered High · Score: 23.6

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Adhered High · Score: 9.4

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 177.0

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Violated High · Score: -33.0

Guideline #261 Adhered High · Score: 23.6

Guideline #263 Adhered High · Score: 33.0

Guideline #266 Violated High · Score: -23.6

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.3

Guideline #259 Adhered High · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.8

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Adhered High · Score: 18.9

Guideline #318 Adhered High · Score: 14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 162.9

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Adhered High · Score: 33.0

Guideline #294 Adhered Low · Score: 18.9

Guideline #302 Violated High · Score: -33.0

Guideline #289 Violated Low · Score: -11.8

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Adhered High · Score: 28.3

Guideline #298 Issue Resolved · Score: 28.3

Guideline #291 Adhered High · Score: 23.6

Guideline #297 Violated High · Score: -18.9

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Issue Resolved · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Issue Resolved · Score: 18.9

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Adhered High · Score: 14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 92.1

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Adhered High · Score: 37.8

Guideline #309 Violated Low · Score: -16.5

Guideline #308 Issue Resolved · Score: 23.6

Guideline #311 Adhered High · Score: 23.6

Guideline #312 Issue Resolved · Score: 23.6

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 12 guidelines · Score: 174.7

‘State of the Art’

These 12 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 12 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.6

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Adhered High · Score: 18.9

Guideline #290 Issue Resolved · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.4

Guideline #273 Adhered High · Score: 18.9

Guideline #940 Not Applicable · Score: 0.0

Guideline #1057 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: 298.1

Search Query Types: 12 guidelines · Score: 26.8

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Adhered High · Score: 53.6

Guideline #334 Violated Low · Score: -26.8

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated High · Score: -33.5

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Not Applicable · Score: 0.0

Guideline #399 Not Applicable · Score: 0.0

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 33.5

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 160.8

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.2

Guideline #349 Violated High · Score: -33.5

Guideline #407 Adhered High · Score: 46.9

Guideline #339 Issue Resolved · Score: 33.5

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.5

Guideline #348 Adhered High · Score: 26.8

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 160.8

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 40.2

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Issue Resolved · Score: 33.5

Guideline #369 Adhered High · Score: 40.2

Guideline #368 Adhered High · Score: 33.5

Guideline #363 Violated High · Score: -26.8

Guideline #1001 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: -113.9

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Violated High · Score: -46.9

Guideline #362 Violated High · Score: -46.9

Guideline #370 Violated High · Score: -40.2

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Violated High · Score: -33.5

Guideline #365 Issue Resolved · Score: 33.5

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 63.6

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -33.5

Guideline #379 Issue Resolved · Score: 53.6

Guideline #386 Adhered High · Score: 46.9

Guideline #381 Neutral · Score: 0.0

Guideline #377 Adhered High · Score: 33.5

Guideline #376 Violated High · Score: -53.6

Guideline #403 Violated Low · Score: -23.4

Guideline #393 Violated High · Score: -33.5

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Issue Resolved · Score: 33.5

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Adhered High · Score: 40.2

Product Lists & Filtering: 96 guidelines · Score: 348.4

List Layout: 7 guidelines · Score: 125.2

‘State of the Art’

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.7

Guideline #531 Adhered High · Score: 27.2

Guideline #537 Adhered High · Score: 27.2

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 38.1

Loading Products: 6 guidelines · Score: -98.0

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.7

Guideline #502 Violated Low · Score: -16.3

Guideline #503 Violated High · Score: -16.3

Guideline #504 Violated High · Score: -32.7

Guideline #505 Not Applicable · Score: 0.0

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 127.9

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Violated High · Score: -43.5

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 38.1

Guideline #446 Adhered High · Score: 32.7

Guideline #422 Adhered High · Score: 32.7

Guideline #441 Violated Low · Score: -13.6

Guideline #447 Adhered Low · Score: 8.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 38.1

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered Low · Score: 13.6

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.8

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: -27.2

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Violated Low · Score: -13.6

Guideline #450 Violated High · Score: -27.2

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Violated Low · Score: -13.6

Guideline #527 Adhered High · Score: 27.2

Guideline #529 Violated Low · Score: -16.3

Guideline #530 Adhered High · Score: 16.3

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.5

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Adhered High · Score: 38.1

Guideline #482 Adhered High · Score: 27.2

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.8

Filtering: Available Filters: 10 guidelines · Score: 32.7

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Adhered High · Score: 43.5

Guideline #413 Adhered High · Score: 38.1

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Violated High · Score: -38.1

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered Low · Score: 16.3

Guideline #414 Adhered High · Score: 27.2

Guideline #416 Violated High · Score: -27.2

Guideline #415 Violated High · Score: -27.2

Filtering: Scope & Logic: 14 guidelines · Score: 185.1

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Adhered High · Score: 38.1

Guideline #427 Adhered High · Score: 38.1

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.8

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.9

Guideline #436 Adhered High · Score: 10.9

Guideline #439 Adhered High · Score: 10.9

Guideline #488 Violated High · Score: -27.2

Guideline #492 Adhered High · Score: 27.2

Guideline #493 Adhered High · Score: 27.2

Guideline #486 Adhered High · Score: 27.2

Filtering: Interface & Layout: 11 guidelines · Score: -10.9

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Neutral · Score: 0.0

Guideline #470 Violated High · Score: -38.1

Guideline #464 Violated High · Score: -27.2

Guideline #467 Adhered High · Score: 27.2

Guideline #475 Violated Low · Score: -13.6

Guideline #479 Adhered Low · Score: 13.6

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.2

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: -68.0

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Violated High · Score: -43.5

Guideline #511 Violated High · Score: -38.1

Guideline #539 Adhered High · Score: 21.8

Guideline #514 Adhered High · Score: 27.2

Guideline #513 Adhered High · Score: 27.2

Guideline #509 Violated High · Score: -27.2

Guideline #521 Violated Low · Score: -13.6

Guideline #517 Violated High · Score: -21.8

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 38.1

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Issue Resolved · Score: 38.1

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 467.7

Product Page Layout: 8 guidelines · Score: -44.9

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Violated High · Score: -24.2

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Violated High · Score: -17.3

Product Images: 9 guidelines · Score: 93.2

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 131.2

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Adhered High · Score: 24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Adhered High · Score: 17.3

Guideline #781 Adhered High · Score: 17.3

Guideline #773 Neutral · Score: 0.0

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: -17.3

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Violated High · Score: -17.3

Guideline #770 Not Applicable · Score: 0.0

Guideline #760 Not Applicable · Score: 0.0

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 89.7

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Issue Resolved · Score: 24.2

Guideline #820 Violated High · Score: -24.2

Guideline #798 Issue Resolved · Score: 17.3

Guideline #817 Adhered High · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Issue Resolved · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Adhered Low · Score: 3.5

Shipping, Returns, and Gifting: 7 guidelines · Score: 48.3

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Adhered High · Score: 17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Neutral · Score: 0.0

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 86.3

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Adhered High · Score: 17.3

Guideline #851 Adhered High · Score: 10.4

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Violated High · Score: -6.9

Product Descriptions: 7 guidelines · Score: 117.4

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Adhered High · Score: 17.3

Specifications Sheet: 5 guidelines · Score: 0.0

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Not Applicable · Score: 0.0

Guideline #840 Not Applicable · Score: 0.0

Guideline #835 Not Applicable · Score: 0.0

Guideline #839 Not Applicable · Score: 0.0

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: -86.3

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Violated High · Score: -27.6

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Violated High · Score: -17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated High · Score: -17.3

Guideline #785 Violated High · Score: -17.3

Guideline #767 Violated High · Score: -17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -31.1

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Violated High · Score: -13.8

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 81.1

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 352.2

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 46.4

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 13.7

Guideline #600 Issue Resolved · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Issue Resolved · Score: 13.7

Guideline #732 Adhered Low · Score: 9.6

Guideline #620 Violated Low · Score: -6.8

Guideline #623 Violated Low · Score: -6.8

Guideline #622 Violated Low · Score: -6.8

Guideline #673 Adhered High · Score: 13.7

Guideline #624 Violated High · Score: -10.9

Account Selection & Creation: 9 guidelines · Score: 12.3

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Adhered High · Score: 19.1

Guideline #652 Violated High · Score: -19.1

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Neutral · Score: 0.0

Guideline #638 Violated High · Score: -13.7

Guideline #653 Adhered High · Score: 13.7

Guideline #676 Adhered Low · Score: 6.8

Guideline #665 Adhered High · Score: 13.7

Guideline #640 Violated High · Score: -8.2

Customer & Address Information: 12 guidelines · Score: 17.7

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Violated Low · Score: -9.6

Guideline #566 Adhered High · Score: 21.8

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Not Applicable · Score: 0.0

Guideline #736 Violated High · Score: -19.1

Guideline #561 Issue Resolved · Score: 13.7

Guideline #558 Adhered High · Score: 13.7

Guideline #557 Violated High · Score: -13.7

Guideline #560 Violated High · Score: -8.2

Guideline #573 Adhered High · Score: 10.9

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -35.5

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -13.7

Guideline #646 Violated High · Score: -13.7

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Violated High · Score: -8.2

Shipping & Store Pickup: 11 guidelines · Score: 28.7

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 19.1

Guideline #547 Violated Low · Score: -8.2

Guideline #550 Adhered High · Score: 13.7

Guideline #543 Adhered High · Score: 13.7

Guideline #548 Neutral · Score: 0.0

Guideline #549 Adhered Low · Score: 2.7

Guideline #632 Neutral · Score: 0.0

Guideline #633 Violated High · Score: -13.7

Guideline #631 Violated High · Score: -13.7

Guideline #634 Adhered Low · Score: 6.8

Guideline #635 Adhered High · Score: 8.2

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: -10.9

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Not Applicable · Score: 0.0

Guideline #671 Violated High · Score: -16.4

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Neutral · Score: 0.0

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Not Applicable · Score: 0.0

Guideline #586 Adhered Low · Score: 5.5

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 4.1

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Violated Low · Score: -9.6

Guideline #594 Violated High · Score: -19.1

Guideline #587 Violated High · Score: -19.1

Guideline #583 Violated High · Score: -13.7

Guideline #588 Issue Resolved · Score: 13.7

Guideline #577 Adhered High · Score: 13.7

Guideline #584 Adhered High · Score: 13.7

Guideline #591 Adhered High · Score: 10.9

Guideline #585 Adhered High · Score: 8.2

Guideline #664 Adhered High · Score: 5.5

Order Review: 5 guidelines · Score: -32.8

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Violated High · Score: -19.1

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Violated High · Score: -13.7

Guideline #553 Not Applicable · Score: 0.0

Order Confirmation & E-Mail: 4 guidelines · Score: 15.0

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated Low · Score: -6.8

Guideline #596 Adhered Low · Score: 5.5

Guideline #598 Adhered High · Score: 8.2

Guideline #597 Adhered High · Score: 8.2

Form & Page Design: 10 guidelines · Score: 49.2

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 13.7

Guideline #611 Violated High · Score: -13.7

Guideline #687 Adhered High · Score: 10.9

Guideline #613 Violated High · Score: -8.2

Guideline #607 Adhered High · Score: 8.2

Guideline #608 Adhered High · Score: 8.2

Guideline #730 Violated Low · Score: -9.6

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Adhered Low · Score: 6.8

Guideline #733 Adhered High · Score: 13.7

User Interactions & Distractions: 10 guidelines · Score: 79.2

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Adhered High · Score: 13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Adhered High · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Adhered High · Score: 19.1

Guideline #713 Violated High · Score: -16.4

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 46.4

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Issue Resolved · Score: 13.7

Guideline #580 Issue Resolved · Score: 13.7

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 0.0

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Violated Low · Score: -10.9

Guideline #722 Neutral · Score: 0.0

Guideline #719 Violated High · Score: -19.1

Guideline #721 Neutral · Score: 0.0

Guideline #718 Adhered Low · Score: 8.2

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 54.6

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Violated Low · Score: -10.9

Guideline #683 Adhered High · Score: 19.1

Guideline #681 Adhered High · Score: 13.7

Guideline #685 Adhered High · Score: 10.9

Guideline #694 Adhered High · Score: 13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.2

Field Design & Features: 8 guidelines · Score: 23.2

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Violated High · Score: -19.1

Guideline #659 Adhered Low · Score: 6.8

Guideline #669 Adhered High · Score: 13.7

Guideline #660 Adhered High · Score: 13.7

Guideline #658 Violated High · Score: -8.2

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Adhered High · Score: 8.2

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 73.7

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Adhered High · Score: 19.1

Guideline #554 Adhered High · Score: 16.4

Guideline #568 Issue Resolved · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

Accounts & Self-Service: 65 guidelines · Score: 101.8

Account Drop-Down: 7 guidelines · Score: -78.6

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871 Violated High · Score: -46.3

Guideline #872 Adhered High · Score: 46.3

Guideline #876 Violated Low · Score: -23.1

Guideline #877 Not Applicable · Score: 0.0

Guideline #886 Violated Low · Score: -27.8

Guideline #887 Neutral · Score: 0.0

Guideline #900 Violated High · Score: -27.8

Account Dashboard: 6 guidelines · Score: 129.5

‘State of the Art’

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863 Adhered High · Score: 27.8

Guideline #865 Adhered High · Score: 55.5

Guideline #866 Not Applicable · Score: 0.0

Guideline #870 Adhered High · Score: 37.0

Guideline #873 Violated High · Score: -27.8

Guideline #874 Adhered High · Score: 37.0

Account Sign In: 6 guidelines · Score: 13.9

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #879 Adhered Low · Score: 32.4

Guideline #882 Issue Resolved · Score: 46.3

Guideline #889 Violated High · Score: -55.5

Guideline #890 Issue Resolved · Score: 37.0

Guideline #903 Violated High · Score: -46.3

Guideline #926 Not Applicable · Score: 0.0

'Your Account': Addresses, Payments, & Newsletters: 13 guidelines · Score: 69.4

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864 Adhered High · Score: 55.5

Guideline #888 Not Applicable · Score: 0.0

Guideline #891 Adhered Low · Score: 23.1

Guideline #893 Adhered Low · Score: 23.1

Guideline #896 Adhered High · Score: 27.8

Guideline #902 Adhered Low · Score: 13.9

Guideline #904 Adhered High · Score: 18.5

Guideline #908 Not Applicable · Score: 0.0

Guideline #911 Not Applicable · Score: 0.0

Guideline #916 Violated High · Score: -46.3

Guideline #917 Not Applicable · Score: 0.0

Guideline #918 Not Applicable · Score: 0.0

Guideline #919 Violated High · Score: -46.3

Orders & Order Tracking: 14 guidelines · Score: 37.0

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878 Adhered Low · Score: 18.5

Guideline #884 Violated High · Score: -18.5

Guideline #895 Issue Resolved · Score: 46.3

Guideline #905 Violated Low · Score: -13.9

Guideline #906 Violated Low · Score: -23.1

Guideline #907 Violated High · Score: -46.3

Guideline #909 Adhered High · Score: 46.3

Guideline #910 Violated Low · Score: -9.3

Guideline #912 Not Applicable · Score: 0.0

Guideline #913 Not Applicable · Score: 0.0

Guideline #914 Adhered High · Score: 46.3

Guideline #915 Adhered High · Score: 27.8

Guideline #924 Violated Low · Score: -23.1

Guideline #925 Violated Low · Score: -13.9

Order Returns: 11 guidelines · Score: -115.6

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #867 Violated High · Score: -46.3

Guideline #868 Violated High · Score: -46.3

Guideline #869 Adhered Low · Score: 23.1

Guideline #894 Adhered High · Score: 74.0

Guideline #897 Adhered High · Score: 46.3

Guideline #898 Violated High · Score: -27.8

Guideline #899 Adhered High · Score: 27.8

Guideline #920 Violated High · Score: -46.3

Guideline #921 Violated High · Score: -46.3

Guideline #922 Violated High · Score: -46.3

Guideline #927 Violated High · Score: -27.8

Account-Wide Navigation, Structure, & Information: 8 guidelines · Score: 46.3

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Marks & Spencer and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875 Violated Low · Score: -13.9

Guideline #880 Not Applicable · Score: 0.0

Guideline #881 Not Applicable · Score: 0.0

Guideline #883 Violated Low · Score: -32.4

Guideline #885 Not Applicable · Score: 0.0

Guideline #892 Adhered High · Score: 46.3

Guideline #901 Not Applicable · Score: 0.0

Guideline #923 Adhered High · Score: 46.3

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Marks & Spencer’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.



Industry Comparison: Mass Merchant

Overall Marks & Spencer ranks 35 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 11 in the Mass Merchant industry.