Benchmark Overview

Marks & Spencer’s E-Commerce UX

This is a case study of Marks & Spencer’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Marks & Spencer’s overall e-commerce UX performance is acceptable. This is mainly due to decent Cart & Checkout and Homepage & Category while simultaneously having mediocre On-Site Search.

Marks & Spencer’s Homepage & Category performance is decent. It is especially a state of the art Site-Wide Layout, good Homepage, and decent Intermediary Category Pages that helps Marks & Spencer’s category UX. Do, however, watch out for their mediocre Main Navigation performance.

Marks & Spencer’s On-Site Search performance is mediocre. Marks & Spencer’s search experience in particular suffers from usability issues caused by broken Results Logic & Guidance. That said, their search experience performs well within Search Autocomplete.

Marks & Spencer’s Product Lists & Filtering performance is acceptable. Notably, Marks & Spencer’s product list performance is hampered by mediocre Filtering: Interface & Layout and poor List Items: Interface & Hit Areas, although this is helped somewhat by state of the art List Layout and good List Items: Personalization.

Marks & Spencer’s Product Page performance is mediocre. Notably, Marks & Spencer’s product page performance is hampered by mediocre Specifications Sheet and broken Auxiliary Content, although this is helped somewhat by good Image Gallery UI and Product Descriptions.

Marks & Spencer’s Cart & Checkout performance is decent. It is especially a good Order Confirmation & E-Mail, Default Values & Autocompletion, and Gifting Flow & Features that helps Marks & Spencer’s checkout UX. Do, however, watch out for their mediocre Customer & Address Information performance.

Rank: 17 of 60

Usability Score: 532

URL: marksandspencer.com


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Poor
Acceptable
Good

Marks & Spencer's E-Commerce UX: 433 guidelines · Comparative score: 532.0

Homepage & Category: 61 guidelines · Score: 806.6

Homepage: 15 guidelines · Score: 196.9

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Guideline #237 Adhered High · Score: 33.2

Guideline #240 Adhered High · Score: 23.7

Guideline #242 Issue Resolved · Score: 23.7

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Adhered High · Score: 14.2

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Adhered High · Score: 9.5

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 177.9

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Guideline #253 Violated High · Score: -33.2

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Violated High · Score: -23.7

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Adhered High · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Not Applicable · Score: 0.0

Guideline #251 Adhered Low · Score: 11.9

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Adhered High · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 163.7

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered Low · Score: 19.0

Guideline #302 Violated High · Score: -33.2

Guideline #289 Violated Low · Score: -11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Adhered High · Score: 28.5

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Violated High · Score: -19.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Adhered High · Score: 14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 92.5

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Guideline #307 Adhered High · Score: 38.0

Guideline #309 Violated Low · Score: -16.6

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Adhered High · Score: 23.7

Guideline #312 Issue Resolved · Score: 23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 175.6

‘State of the Art’

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Issue Resolved · Score: 14.2

Guideline #284 Issue Resolved · Score: 14.2

Guideline #260 Adhered High · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Adhered High · Score: 19.0

On-Site Search: 49 guidelines · Score: 292.1

Search Query Types: 12 guidelines · Score: 20.1

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Guideline #333 Adhered High · Score: 53.7

Guideline #334 Violated Low · Score: -26.9

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated High · Score: -33.6

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Not Applicable · Score: 0.0

Guideline #399 Not Applicable · Score: 0.0

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 161.2

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Adhered High · Score: 40.3

Guideline #349 Violated High · Score: -33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Adhered High · Score: 33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 161.2

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Adhered Low · Score: 20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Issue Resolved · Score: 33.6

Guideline #369 Adhered High · Score: 40.3

Guideline #368 Adhered High · Score: 33.6

Guideline #363 Violated High · Score: -26.9

Results Logic & Guidance: 8 guidelines · Score: -114.2

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Guideline #358 Violated High · Score: -47.0

Guideline #362 Violated High · Score: -47.0

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Adhered High · Score: 20.1

Guideline #394 Violated High · Score: -33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 63.8

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Adhered High · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Adhered High · Score: 33.6

Guideline #376 Violated High · Score: -53.7

Guideline #403 Violated Low · Score: -23.5

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Issue Resolved · Score: 33.6

Guideline #401 Not Applicable · Score: 0.0

Guideline #402 Adhered High · Score: 40.3

Product Lists & Filtering: 94 guidelines · Score: 345.1

List Layout: 7 guidelines · Score: 124.0

‘State of the Art’

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Adhered High · Score: 27.0

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Not Applicable · Score: 0.0

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: -97.1

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Guideline #501 Violated High · Score: -32.4

Guideline #502 Violated Low · Score: -16.2

Guideline #503 Violated High · Score: -16.2

Guideline #504 Violated High · Score: -32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 126.7

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Guideline #440 Violated High · Score: -43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Adhered High · Score: 32.4

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Violated Low · Score: -13.5

Guideline #447 Adhered Low · Score: 8.1

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Adhered High · Score: 37.7

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered Low · Score: 13.5

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Issue Resolved · Score: 21.6

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: -27.0

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Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Violated Low · Score: -13.5

Guideline #450 Violated High · Score: -27.0

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Violated Low · Score: -13.5

Guideline #527 Adhered High · Score: 27.0

Guideline #529 Violated Low · Score: -16.2

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 43.1

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Guideline #480 Adhered High · Score: 37.7

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: 32.4

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Guideline #409 Adhered High · Score: 43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Violated High · Score: -37.7

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered Low · Score: 16.2

Guideline #414 Adhered High · Score: 27.0

Guideline #416 Violated High · Score: -27.0

Guideline #415 Violated High · Score: -27.0

Filtering: Scope & Logic: 14 guidelines · Score: 183.3

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Guideline #424 Adhered High · Score: 37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Adhered High · Score: 10.8

Guideline #439 Adhered High · Score: 10.8

Guideline #488 Violated High · Score: -27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Adhered High · Score: 27.0

Filtering: Interface & Layout: 11 guidelines · Score: -10.8

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Neutral · Score: 0.0

Guideline #470 Violated High · Score: -37.7

Guideline #464 Violated High · Score: -27.0

Guideline #467 Adhered High · Score: 27.0

Guideline #475 Violated Low · Score: -13.5

Guideline #479 Adhered Low · Score: 13.5

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Not Applicable · Score: 0.0

Guideline #472 Not Applicable · Score: 0.0

Sorting: 11 guidelines · Score: -67.4

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Guideline #510 Violated High · Score: -43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered High · Score: 27.0

Guideline #509 Violated High · Score: -27.0

Guideline #521 Violated Low · Score: -13.5

Guideline #517 Violated High · Score: -21.6

Guideline #515 Not Applicable · Score: 0.0

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 460.8

Product Page Layout: 8 guidelines · Score: -44.9

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Guideline #751 Violated High · Score: -24.2

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Not Applicable · Score: 0.0

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Violated High · Score: -17.3

Product Images: 9 guidelines · Score: 93.2

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered High · Score: 24.2

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Violated High · Score: -17.3

Image Gallery UI: 10 guidelines · Score: 131.2

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Adhered High · Score: 24.2

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Adhered High · Score: 17.3

Guideline #781 Adhered High · Score: 17.3

Guideline #773 Neutral · Score: 0.0

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: -17.3

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Guideline #759 Violated High · Score: -17.3

Guideline #770 Not Applicable · Score: 0.0

Guideline #760 Not Applicable · Score: 0.0

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 89.7

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Issue Resolved · Score: 24.2

Guideline #820 Violated High · Score: -24.2

Guideline #798 Issue Resolved · Score: 17.3

Guideline #817 Adhered High · Score: 17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Issue Resolved · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Adhered Low · Score: 3.5

Shipping, Returns, and Gifting: 7 guidelines · Score: 48.3

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Guideline #825 Adhered High · Score: 17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Adhered High · Score: 24.2

Guideline #836 Neutral · Score: 0.0

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 86.3

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Adhered High · Score: 17.3

Guideline #851 Adhered High · Score: 10.4

Guideline #800 Not Applicable · Score: 0.0

Guideline #850 Adhered High · Score: 6.9

Guideline #852 Not Applicable · Score: 0.0

Guideline #856 Violated High · Score: -6.9

Product Descriptions: 7 guidelines · Score: 117.4

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Adhered High · Score: 17.3

Guideline #845 Adhered High · Score: 17.3

Guideline #844 Adhered High · Score: 17.3

Guideline #847 Adhered High · Score: 17.3

Specifications Sheet: 5 guidelines · Score: 0.0

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Guideline #858 Not Applicable · Score: 0.0

Guideline #840 Not Applicable · Score: 0.0

Guideline #835 Not Applicable · Score: 0.0

Guideline #839 Not Applicable · Score: 0.0

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: -86.3

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Violated High · Score: -24.2

Guideline #750 Violated High · Score: -27.6

Guideline #749 Not Applicable · Score: 0.0

Guideline #768 Violated High · Score: -17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated High · Score: -17.3

Guideline #785 Violated High · Score: -17.3

Guideline #767 Violated High · Score: -17.3

Guideline #765 Violated High · Score: -17.3

Guideline #746 Adhered High · Score: 17.3

Guideline #763 Adhered High · Score: 10.4

Guideline #786 Adhered High · Score: 17.3

Auxiliary Content: 5 guidelines · Score: -38.0

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Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Violated High · Score: -20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 81.1

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Guideline #810 Adhered High · Score: 17.3

Guideline #811 Adhered High · Score: 24.2

Guideline #828 Neutral · Score: 0.0

Guideline #813 Adhered High · Score: 17.3

Guideline #814 Adhered Low · Score: 8.6

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 755.6

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 75.7

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Issue Resolved · Score: 14.6

Guideline #732 Adhered High · Score: 20.4

Guideline #620 Violated Low · Score: -7.3

Guideline #623 Violated Low · Score: -7.3

Guideline #622 Violated High · Score: -14.6

Guideline #673 Adhered High · Score: 14.6

Guideline #624 Adhered High · Score: 11.6

Account Selection & Creation: 9 guidelines · Score: 45.1

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Guideline #637 Adhered High · Score: 20.4

Guideline #652 Violated High · Score: -20.4

Guideline #639 Not Applicable · Score: 0.0

Guideline #677 Neutral · Score: 0.0

Guideline #638 Adhered High · Score: 14.6

Guideline #653 Adhered High · Score: 14.6

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Not Applicable · Score: 0.0

Guideline #640 Adhered High · Score: 8.7

Customer & Address Information: 12 guidelines · Score: 17.5

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Guideline #731 Violated Low · Score: -10.2

Guideline #566 Adhered High · Score: 23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Adhered High · Score: 20.4

Guideline #736 Violated High · Score: -20.4

Guideline #561 Violated High · Score: -14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Violated High · Score: -8.7

Guideline #573 Adhered High · Score: 11.6

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: 27.7

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Guideline #647 Adhered Low · Score: 4.4

Guideline #650 Adhered High · Score: 14.6

Guideline #646 Adhered High · Score: 14.6

Guideline #649 Violated High · Score: -14.6

Guideline #645 Adhered High · Score: 8.7

Shipping & Store Pickup: 11 guidelines · Score: 30.6

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Guideline #544 Adhered High · Score: 20.4

Guideline #547 Violated Low · Score: -8.7

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Adhered Low · Score: 7.3

Guideline #548 Violated Low · Score: -5.8

Guideline #549 Adhered Low · Score: 2.9

Guideline #632 Adhered High · Score: 14.6

Guideline #633 Neutral · Score: 0.0

Guideline #631 Violated Low · Score: -7.3

Guideline #634 Violated Low · Score: -7.3

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 2.9

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Guideline #590 Not Applicable · Score: 0.0

Guideline #671 Violated High · Score: -17.5

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Adhered High · Score: 14.6

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Not Applicable · Score: 0.0

Guideline #586 Adhered Low · Score: 5.8

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 1.5

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Guideline #582 Violated High · Score: -20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Adhered Low · Score: 10.2

Guideline #583 Adhered Low · Score: 7.3

Guideline #588 Issue Resolved · Score: 14.6

Guideline #577 Adhered High · Score: 14.6

Guideline #584 Adhered High · Score: 14.6

Guideline #591 Violated High · Score: -11.6

Guideline #585 Violated Low · Score: -4.4

Guideline #664 Violated Low · Score: -2.9

Order Review: 5 guidelines · Score: 37.9

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Guideline #552 Violated High · Score: -20.4

Guideline #556 Adhered High · Score: 17.5

Guideline #545 Adhered High · Score: 14.6

Guideline #551 Adhered High · Score: 14.6

Guideline #553 Adhered High · Score: 11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 21.8

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Guideline #599 Violated Low · Score: -7.3

Guideline #596 Adhered High · Score: 11.6

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered High · Score: 8.7

Form & Page Design: 10 guidelines · Score: 93.2

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated High · Score: -14.6

Guideline #687 Adhered High · Score: 11.6

Guideline #613 Adhered High · Score: 8.7

Guideline #607 Adhered High · Score: 8.7

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Adhered High · Score: 20.4

Guideline #679 Issue Resolved · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered Low · Score: 7.3

User Interactions & Distractions: 10 guidelines · Score: 113.6

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Neutral · Score: 0.0

Guideline #713 Adhered High · Score: 17.5

Guideline #657 Adhered High · Score: 8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 49.5

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Issue Resolved · Score: 14.6

Guideline #580 Issue Resolved · Score: 14.6

Guideline #578 Not Applicable · Score: 0.0

Validation Errors & Data Persistence: 10 guidelines · Score: 75.7

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Issue Resolved · Score: 23.3

Guideline #722 Neutral · Score: 0.0

Guideline #719 Adhered High · Score: 20.4

Guideline #721 Neutral · Score: 0.0

Guideline #718 Adhered Low · Score: 8.7

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 27.7

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Guideline #686 Violated Low · Score: -11.6

Guideline #683 Adhered High · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Violated Low · Score: -5.8

Guideline #694 Adhered High · Score: 14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Violated Low · Score: -4.4

Field Design & Features: 8 guidelines · Score: 58.2

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Guideline #674 Issue Resolved · Score: 20.4

Guideline #659 Neutral · Score: 0.0

Guideline #669 Adhered High · Score: 14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Adhered High · Score: 8.7

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 87.4

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Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Issue Resolved · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Adhered High · Score: 8.7

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Marks & Spencer’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Marks & Spencer ranks 17 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 8 in the Mass Merchant industry.