Etsy’s E-Commerce UX

This is a case study of Etsy’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 1118 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Etsy’s overall e-commerce UX performance is mediocre. This is mainly due to perfect Site-Wide Features while simultaneously having broken Customer Accounts and poor Order Tracking & Returns.

First benchmarked in December 2013, and reviewed 26 times since then, most recently in August 2023.


UX Award Winner (see all):

Cart & Checkout (desktop)Top 1%

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Overall UX Performance

1196 Guidelines · Performance:

Desktop Web

458 Guidelines · Performance:

Homepage & Category

31 Guidelines · Performance:

On-Site Search

46 Guidelines · Performance:

Product Lists & Filtering

85 Guidelines · Performance:

Product Page

101 Guidelines · Performance:

Cart & Checkout

118 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Site-Wide Features

12 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

374 Guidelines · Performance:

Mobile App

364 Guidelines · Performance:

133 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.