At Baymard, we’ve just released a new UX benchmark of 9 “Sports Gear & Equipment” sites.
This follows from our large-scale user testing and adds to our existing ecommerce UX benchmark.
9 Sports Gear & Equipment UX Case Studies
The 9 sites have been manually assessed across 500+ research-based UX parameters relevant to the Sports Gear & Equipment industry, resulting in 4,700+ weighted UX performance scores and 3,800+ best practice examples from sports gear sites.
The 9 in-depth Sports Gear & Equipment UX case studies are:
Sports Gear & Equipment UX Performance
Each of the 9 new Sports Gear & Equipment sites’ 4,700+ UX performance scores, along with the score from the last site in our benchmark, is summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
The overall UX performance of the average sports gear site was “mediocre,” leaning towards “decent”.
Thus, no sites delivered a “good” or better overall user experience.
These were among the most common issues encountered in the benchmark:
Key breakdowns appeared in areas like filter coverage, where activity-specific or seasonal refinements were often missing; product galleries, which lacked tools like zoom or scale references; and specification content, which was inconsistently structured or overly dense.
Search often returned relevant products, but rarely offered the guidance needed to explore by sport or use case.
At checkout, missing cost estimates and limited shipping visibility disrupted purchase decisions.
Post-purchase, weak account dashboards and inconsistent confirmation logic left users with little support for tracking, updating, or repeating orders.
Together, these UX gaps made it harder to navigate product complexity, compare confidently, or complete common ecommerce tasks efficiently.
A publicly available overview of the research and benchmark can be found on our Sports Gear & Equipment UX research overview page.
Getting access: all 4,700+ UX performance scores, 3,800+ best practice examples, and the UX insights from researching the Sports Gear & Equipment industry are available immediately and in full within Baymard. (If you already have access through an account, open the Sports Gear & Equipment UX Benchmark collection.)
If you want to know how your sports gear desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Sports Gear & Equipment UX audit of your site or app.
