Help sports shoppers find and evaluate the right gear
Give customers a clearer route through your equipment range, from exploring categories to understanding product details and placing an order. Baymard’s audit reviews your desktop and mobile shopping experience and turns its findings into an actionable set of priorities for your product and design teams.
Your Sports Gear & Equipment audit at a glance
A detailed assessment of sports gear shopping
Review the experience against 500 weighted parameters relevant to sports gear and equipment websites, covering discovery, product evaluation, checkout, account tools, and mobile interactions.
Priorities your team can put into practice
Receive 40 prioritized improvements with explanations and examples, helping your team identify which parts of finding, evaluating, and purchasing sports products need the most attention.
Audit report & presentation
The report explains each usability issue and suggested change, with examples for design discussions. A walkthrough and 4 advisory calls help your team develop its response.
4 advisory calls
Work with your Baymard auditor across four advisory calls to discuss the findings, review implementation questions, and support your team as it applies the recommendations.
See how your experience compares with sports retailers
Compare your UX with sports retail benchmarks including adidas, Nike, REI, and Dick’s Sporting Goods. Use the scorecards to identify opportunities across your own shopping experience.
What to expect from your Baymard UX Audit
Work directly with a Baymard auditor to agree the scope, review the findings, and plan your next steps. Delivery timing is confirmed during scoping.
Kickoff: Meet your auditor
Discuss your goals, priority journeys, devices, and project requirements with your lead auditor. Agree the review scope and confirm delivery timing before the audit begins.
Audit: Expert analysis
Team presentation: Findings and recommendations
Implementation support: 4 advisory calls
Next steps: Put the findings to work
What your Sports Gear & Equipment audit covers
Sports shoppers move between broad product ranges and detailed questions about individual items. The audit follows that journey through category navigation, search, filtering, product imagery, variations, and specifications. It also assesses how customers review their cart, choose delivery options, pay, and return to their account on desktop and mobile.
Real results from Baymard-backed UX changes
See how teams turn research into measurable improvements.
$16M
Revenue increase reported by a premium apparel brand after implementing a product comparison recommendation from its Baymard audit.
2x
CVR increase after implementing our checkout usability standards
$1M+
reported value from implementing Baymard-backed UX changes
40%
growth in digital memberships after implementing Baymard insights.
What Our Clients Say
Baymard’s research is used by 29,000+ brands, agencies, researchers, and UX designers, across 80+ countries, and includes 71% of all Fortune 500 ecommerce companies.
“This has been fantastic: really good recommendations, really comprehensive.”Bill Quinn SVP Digital at Hibbett
“Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.”Julia Fink UX Researcher at On Running
“Let me say that it was exceptionally well done, and we are super excited to implement every one of the recommendations there. Everything you said has usually been a case of discussion in the past, but having them recommended in a deck like this will allow us to move forward.”Louis Parizeau VP of Marketing at Altitude Sports
Sports Gear & Equipment UX audit FAQs
What does the Sports Gear & Equipment audit cover?
The audit covers desktop and mobile web, including product discovery, equipment detail pages, checkout, and account tools. Scope and timing are agreed around your business and the journeys you want assessed. Findings and scorecards remain confidential. Your team receives 4 advisory calls to discuss questions and get feedback on design changes.
When is an audit useful?
Can you compare us with direct competitors?
Can a redesign or prototype be included?
How long does the audit take?
Are the findings confidential?
How does the recommendations guarantee work?
How do we get a quote?
Identify the next improvements to your sports shopping experience
Discuss your sports catalog, UX priorities, and planned changes with a Baymard expert. Agree the review scope and timing for a focused audit of your website.