Sports Sites: New UX Benchmark with 2,600+ Performance Scores and 2,200+ Best Practice Examples

At Baymard we’ve just released a new UX benchmark of Sports Gear & Equipment sites, thereby expanding our existing Sports Gear & Equipment benchmark with 5 new UX case studies.

This follows from our large-scale user testing research on Sports Gear & Equipment sites and adds to our existing e-commerce UX benchmark.

5 New Sports Gear & Equipment UX Case Studies

The 5 sites added to our Sports Gear & Equipment benchmark have been manually assessed across 500+ research-based UX parameters relevant to Sports Gear & Equipment sites, resulting in 2,600+ weighted UX performance scores and 2,200+ worst and best practice examples.

For the benchmark, we rated 5 new Sports Gear & Equipment sites (bringing our total for the Sports Gear & Equipment benchmark to 10 sites): Hibbett, Backcountry, SportChek, Academy, and Evo.

You can explore the 5 new Sports Gear & Equipment UX case studies using the below links:

Sports Gear & Equipment UX Performance

Each of the new 5 Sports Gear & Equipment sites’ 2,600+ UX performance scores, along with the score for the 5 other Sports Gear & Equipment sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:


A publicly available overview of the research and benchmark can be found on our Sports Gear & Equipment research overview page.

Getting access: all 2,600+ UX performance scores, 2,200+ best-practice examples, and the UX insights from researching the Sports Gear & Equipment industry are available immediately and in full within Baymard Premium. (If you already have an account open the Sports Gear & Equipment study.)

If you want to know how your Sports Gear & Equipment desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Sports Gear & Equipment UX Audit of your site or app.

Authored by Anders Nielsen on June 6, 2023

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