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Hayneedle’s Checkout UX
This is a usability benchmark of the checkout experience of Hayneedle and 49 other sites. The overall performance of Hayneedle is mediocre.
Notably, Hayneedle’s checkout performance is hampered by poor Default Values & Autocompletion and Page Design, although this is helped somewhat by state of the art User Attention & Interactions and good Cross-Sells.
Rank: 19 of 50
Usability Score: 370
URL: hayneedle.com
Reviewer: Christian Vind
Poor
Acceptable
Good
Overall Checkout UX Performance
134 Guidelines · Score: 370
All 50 sites were benchmarked across the 134 guidelines from the Cart & Checkout usability study. During our evaluation, Hayneedle’s checkout process adhered to 68 usability guidelines, violated 41, and scored neutral on 6 occasions, while a remaining 19 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
To read each guideline and review your own sites, you’ll need to get full access.
Hayneedle’s Cart & Checkout Design
The checkout process of Hayneedle is 7 steps long and has been marked up with 102 examples of usability best (and worst) practices.
Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.
Checkout Step 2 of 7 Shipping address
In this checkout step screenshot there’s 37 highlights (pro only) outlining what Hayneedle’s are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Checkout Step 4 of 7 Address validator
In this checkout step screenshot there’s 3 highlights (pro only) outlining what Hayneedle’s are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Checkout Step 6 of 7 Order review
In this checkout step screenshot there’s 10 highlights (pro only) outlining what Hayneedle’s are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Industry Comparison: Houseware & Furnishing
Overall Hayneedle ranks 19 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Houseware & Furnishing industry.
Poor
Acceptable
Good
6 More UX Case Studies of Hayneedle
There’s also Cart & Checkout benchmark reviews of Hayneedle available from other years: 2012
Hayneedle’s Homepage & Category #17
Usability Score: 1,071
Pay special attention to their:
Main Navigation
Category Taxonomy
+ 3 more pages
Hayneedle’s On-Site Search #14
Usability Score: 423
Pay special attention to their:
Autocomplete
Results Filtering & Sorting
Hayneedle’s Product Lists & Filtering #44
Usability Score: -108
Pay special attention to their:
Comparison Tool
Personalization
+ 1 more pages
Hayneedle’s Mobile E-Commerce #40
Usability Score: 211
Pay special attention to their:
Product Page Layout
Field Descriptions
+ 10 more pages
Hayneedle’s Product Page #18
Usability Score: 390
Pay special attention to their:
Auxiliary Content
Product Page Layout
+ 2 more pages