This is a usability benchmark of the checkout experience of Hayneedle and 49 other sites. The overall performance of Hayneedle is mediocre.
Notably, Hayneedle’s checkout performance is hampered by poor Default Values & Autocompletion and Page Design, although this is helped somewhat by state of the art User Attention & Interactions and good Cross-Sells.
Rank: 19 of 50
Usability Score: 370
URL: hayneedle.com
Reviewer: Christian Vind
134 Guidelines · Score: 370
All 50 sites were benchmarked across the 134 guidelines from the Cart & Checkout usability study. During our evaluation, Hayneedle’s checkout process adhered to 68 usability guidelines, violated 41, and scored neutral on 6 occasions, while a remaining 19 guidelines weren’t applicable.
See methodology to read up on the evaluation criteria and scoring algorithm.
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In this checkout step screenshot there’s 37 highlights (pro only) outlining what Hayneedle’s are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
In this checkout step screenshot there’s 3 highlights (pro only) outlining what Hayneedle’s are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
In this checkout step screenshot there’s 10 highlights (pro only) outlining what Hayneedle’s are doing right and wrong.
Tip: Navigate using the arrows on the left and right of the page.
Overall Hayneedle ranks 19 when comparing their checkout UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Houseware & Furnishing industry.
There’s also Cart & Checkout benchmark reviews of Hayneedle available from other years: 2012
Usability Score: 1,071
Pay special attention to their:
Main Navigation
Category Taxonomy
+ 3 more pages
Usability Score: 423
Pay special attention to their:
Autocomplete
Results Filtering & Sorting
Usability Score: -108
Pay special attention to their:
Comparison Tool
Personalization
+ 1 more pages
Usability Score: 211
Pay special attention to their:
Product Page Layout
Field Descriptions
+ 10 more pages
Usability Score: 390
Pay special attention to their:
Auxiliary Content
Product Page Layout
+ 2 more pages