This is a case study of Williams Sonoma’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 863 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Williams Sonoma’s overall e-commerce UX performance is mediocre. This is mainly due to broken Customer Accounts, poor On-Site Search, and poor Cart & Checkout performances.
First benchmarked in April 7, 2012, and reviewed 25 times since then, most recently December 12, 2022.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
31 pages of Williams Sonoma’s e-commerce site, marked up with 354 best practice examples:
21 pages of Williams Sonoma’s e-commerce site, marked up with 285 best practice examples:
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