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Cabela’s Search UX

This is a usability benchmark of the e-commerce search experience of Cabela's and 49 other sites. The overall performance of Cabela's is all but broken.

Some of Cabela's biggest on-site search usability issues are due to mediocre Query Types, broken Autocomplete, and broken Results Logic & Guidance.

Rank: #48 of 50

Usability Score: -313

URL: cabelas.com

Reviewer: Christian Holst

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: -313

“Broken” Performance

Query Types

12 Guidelines · Score: 47.7

Guideline #1: Neutral · Score: 0.0
Guideline #2: Violated Low · Score: -27.3
Guideline #3: Adhered Low · Score: 17.0
Guideline #4: Adhered Low · Score: 17.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered Low · Score: 23.9
Guideline #7: Adhered Low · Score: 23.9
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 68.1

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Violated High · Score: -47.7
Guideline #17: Adhered High · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Adhered High · Score: 13.6
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: -61.3

“Broken” Performance
Guideline #23: Violated High · Score: -40.9
Guideline #24: Not Applicable · Score: 0.0
Guideline #25: Violated High · Score: -20.4
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Not Applicable · Score: 0.0
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Results Logic & Guidance

8 Guidelines · Score: -57.9

“Broken” Performance
Guideline #30: Adhered Low · Score: 23.9
Guideline #31: Violated High · Score: -47.7
Guideline #32: Violated High · Score: -40.9
Guideline #33: Violated High · Score: -27.3
Guideline #34: Neutral · Score: 0.0
Guideline #35: Neutral · Score: 0.0
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: -156.7

“Broken” Performance
Guideline #38: Violated High · Score: -34.1
Guideline #39: Violated High · Score: -54.5
Guideline #40: Violated High · Score: -54.5
Guideline #41: Violated High · Score: -47.7
Guideline #42: Adhered High · Score: 34.1
Guideline #43: Violated High · Score: -34.1
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: -153.3

“Broken” Performance
Guideline #46: Violated High · Score: -54.5
Guideline #47: Violated Low · Score: -27.3
Guideline #48: Violated Low · Score: -23.9
Guideline #49: Violated High · Score: -47.7
Guideline #50: Violated High · Score: -47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered High · Score: 34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Violated High · Score: -27.3
Guideline #57: Adhered Low · Score: 20.4
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Adhered High · Score: 34.1
Guideline #60: Violated High · Score: -13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Cabela’s adhered to 19 usability guidelines, violated 23, and scored neutral on 4 occasions, while a remaining 14 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Sports, Toys & Hobbies

Overall Cabela’s ranks 48 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 6 in the Sports, Toys & Hobbies industry.

Poor
Acceptable
Good

3. REI

“Broken” Performance

6. Cabela's

“Broken” Performance
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