23 ‘Sports, Toys & Hobbies’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 23 leading e-commerce sites within ‘Sports, Toys & Hobbies’ in the US and Europe. Each of the 23 Sports, Toys & Hobbies sites has been manually rated across 503 different e-commerce UX elements, all based on Baymard’s 110,000 hours of UX research.
This is a sub-set of the full benchmark which includes 197 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
252 Guidelines
Homepage & Category Navigation
29 Guidelines
On-Site Search
23 Guidelines
Product Lists & Filtering
51 Guidelines
Product Page
60 Guidelines
Cart & Checkout
71 Guidelines
Accounts & Self-Service
18 Guidelines
Mobile Web
251 Guidelines
Mobile Homepage & Category Navigation
38 Guidelines
Mobile On-Site Search
24 Guidelines
Mobile Product Lists & Filtering
48 Guidelines
Product Page
57 Guidelines
Mobile Cart & Checkout
71 Guidelines
Accounts & Self-Service
13 Guidelines
Case Studies
Deep dive into the performance and page designs of the 23 case studies.
53 page designs: desktop, mobile
28 page designs: desktop, mobile
40 page designs: desktop, mobile
43 page designs: mobile, desktop
40 page designs: mobile, desktop
51 page designs: desktop, mobile
79 page designs: desktop, app, mobile
39 page designs: desktop, mobile
39 page designs: desktop, mobile
43 page designs: mobile, desktop
42 page designs: desktop, mobile
41 page designs: desktop, mobile
38 page designs: desktop, mobile
41 page designs: desktop, mobile
39 page designs: desktop, mobile
44 page designs: desktop, mobile
40 page designs: desktop, mobile
38 page designs: desktop, mobile
45 page designs: desktop, mobile
34 page designs: desktop, mobile
21 page designs: mobile, desktop
24 page designs: mobile, desktop
49 page designs: desktop, mobile
Sports, Toys & Hobbies Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Sports, Toys & Hobbies sites.
View Research Topic
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