Benchmarks

13 ‘Sports, Toys & Hobbies’ E-commerce Sites Ranked by User Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 13 leading e-commerce sites within ‘Sports, Toys & Hobbies’ in the US and Europe. Each of the 13 Sports, Toys & Hobbies sites has been manually rated across 500+ different e-commerce UX elements, all based on Baymard’s 71,000+ hours of UX research.


This is a sub-set of the full benchmark which includes 93 e-commerce sites.


Case Studies

If you’d like to see an in-depth review for each of the Sports, Toys & Hobbies benchmarked sites you can click on the colored dots in the chart or go to the case studies section further down the page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

690 Guidelines

Desktop Web

484 Guidelines

Homepage & Category

59 Guidelines

Homepage

15 Guidelines

Category Taxonomy

13 Guidelines

Main Navigation

16 Guidelines

Intermediary Category Pages

6 Guidelines

Site-Wide Layout

9 Guidelines

On-Site Search

47 Guidelines

Search Query Types

9 Guidelines

Search Form & Logic

10 Guidelines

Search Autocomplete

8 Guidelines

Results Logic & Guidance

8 Guidelines

Results Layout & Filtering

12 Guidelines

Product Lists & Filtering

87 Guidelines

Product Lists: Layout & Loading

14 Guidelines

List Layout

8 Guidelines

Loading Products

6 Guidelines

List Items: Product Info & Thumbnails

18 Guidelines

List Items: Product Info

9 Guidelines

List Items: Product Thumbnails

9 Guidelines

List Items: Interface & Hit Areas

12 Guidelines

Filtering: Available Filters

11 Guidelines

Filtering: Scope & Logic

11 Guidelines

Filtering: Interface & Layout

11 Guidelines

Sorting

10 Guidelines

Product Page

96 Guidelines

Product Page Layout

11 Guidelines

Product Images

11 Guidelines

Image Gallery UI

12 Guidelines

Price, Purchase & Delivery

16 Guidelines

The 'Buy' Section

9 Guidelines

Shipping, Returns, and Gifting

7 Guidelines

Product Variations

9 Guidelines

Product Descriptions & Spec Sheet

15 Guidelines

Product Descriptions

10 Guidelines

Specifications Sheet

5 Guidelines

User Reviews

13 Guidelines

Cross-Sells & Cross-Navigation

9 Guidelines

Cart & Checkout

130 Guidelines

Shopping Cart & "Added to Cart" Behavior

10 Guidelines

Account Selection & Creation

9 Guidelines

Customer & Address Information

12 Guidelines

Gifting Flow & Features

5 Guidelines

Shipping & Store Pickup

11 Guidelines

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines

Credit Card Form

10 Guidelines

Order Review & Confirmation

9 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

Layout & Flow

23 Guidelines

Form & Page Design

10 Guidelines

User Interactions & Distractions

9 Guidelines

Cross-Sells

4 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Form Fields

23 Guidelines

Field Labels & Microcopy

7 Guidelines

Field Design & Features

8 Guidelines

Default Values & Autocompletion

8 Guidelines

Customer Accounts

40 Guidelines

Account Drop-Down

7 Guidelines

Account Dashboard

6 Guidelines

Account Sign In

6 Guidelines

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines

Account-Wide Navigation, Structure, & Information

8 Guidelines

Order Tracking & Returns

25 Guidelines

Place Order & Order Cancellation

5 Guidelines

Order Tracking

9 Guidelines

Order Returns

11 Guidelines

Mobile Web

206 Guidelines

Mobile Homepage

8 Guidelines

Mobile Main Navigation & Categories

21 Guidelines

Mobile Main Navigation

6 Guidelines

Mobile Category Taxonomy

10 Guidelines

Mobile Category Pages

5 Guidelines

Mobile On-Site Search

24 Guidelines

Mobile Autocomplete

7 Guidelines

Mobile Query Types

8 Guidelines

Mobile Search Design & Logic

9 Guidelines

Mobile Product List

48 Guidelines

Mobile Product List Layout & Features

18 Guidelines

Mobile Filtering

12 Guidelines

Mobile List Item Content

18 Guidelines

Mobile Product Pages

13 Guidelines

Mobile Product Page Layout

5 Guidelines

Mobile User Reviews

8 Guidelines

Mobile Checkout

47 Guidelines

Mobile Layout & Features

2 Guidelines

Mobile Shopping Cart

4 Guidelines

Mobile Account Selection & Creation

7 Guidelines

Mobile User Info

7 Guidelines

Mobile Shipping & Store Pickup

6 Guidelines

Mobile Payment

12 Guidelines

Mobile Order Review & Confirmation

9 Guidelines

Mobile Forms

26 Guidelines

Mobile Form Fields

10 Guidelines

Mobile Field Validation

8 Guidelines

Mobile Input Optimization

8 Guidelines

Mobile Site-Wide Features & Elements

19 Guidelines

13 Sports, Toys & Hobbies Sites
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