Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading e-commerce sites within ‘Sports Gear & Equipment’ in the US and Europe. Each of the 10 Sports Gear & Equipment sites has been manually rated across 503 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
252 Guidelines
Homepage & Category Navigation
29 Guidelines
On-Site Search
23 Guidelines
Product Lists & Filtering
52 Guidelines
Product Page
60 Guidelines
Cart & Checkout
70 Guidelines
Accounts & Self-Service
18 Guidelines
Mobile Web
251 Guidelines
Mobile Homepage & Category Navigation
38 Guidelines
Mobile On-Site Search
24 Guidelines
Mobile Product Lists & Filtering
49 Guidelines
Product Page
57 Guidelines
Mobile Cart & Checkout
70 Guidelines
Accounts & Self-Service
13 Guidelines
Deep dive into the performance and page designs of the 10 case studies.
53 page designs: mobile, desktop
40 page designs: desktop, mobile
43 page designs: desktop, mobile
39 page designs: desktop, mobile
43 page designs: desktop, mobile
40 page designs: mobile, desktop
46 page designs: mobile, desktop
43 page designs: mobile, desktop
38 page designs: desktop, mobile
49 page designs: desktop, mobile
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Sports, Toys & Hobbies sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
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