10 ‘Sports Gear & Equipment’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading e-commerce sites within ‘Sports Gear & Equipment’ in the US and Europe. Each of the 10 Sports Gear & Equipment sites has been manually rated across 503 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 214 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Desktop Web

252 Guidelines

Homepage & Category Navigation

29 Guidelines

On-Site Search

23 Guidelines

Product Lists & Filtering

52 Guidelines

Product Page

60 Guidelines

Cart & Checkout

70 Guidelines

Accounts & Self-Service

18 Guidelines

Mobile Web

251 Guidelines

Mobile Homepage & Category Navigation

38 Guidelines

Mobile On-Site Search

24 Guidelines

Mobile Product Lists & Filtering

49 Guidelines

Product Page

57 Guidelines

Mobile Cart & Checkout

70 Guidelines

Accounts & Self-Service

13 Guidelines

Case Studies

Deep dive into the performance and page designs of the 10 case studies.

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Sports, Toys & Hobbies Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Sports, Toys & Hobbies sites.

View Sports, Toys & Hobbies Research Topic

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