Benchmarks

10 ‘Sports Gear & Equipment’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading e-commerce sites within ‘Sports Gear & Equipment’ in the US and Europe. Each of the 10 Sports Gear & Equipment sites has been manually rated across 503 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 244 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Desktop Web

252 Guidelines

Homepage & Category Navigation

29 Guidelines

On-Site Search

23 Guidelines

Product Lists & Filtering

51 Guidelines

Product Page

60 Guidelines

Cart & Checkout

71 Guidelines

Accounts & Self-Service

18 Guidelines

Mobile Web

251 Guidelines

10 ‘Sports Gear & Equipment’ Sites
CompareWhat’s This?

Case studies from other industries you may find interesting.

Sports Gear & Equipment Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Sports Gear & Equipment sites.

View Sports Gear & Equipment Research Topic

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 244 case studies.


User Experience Research, Delivered Weekly

Join 37,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter

Explore Other Research Content

385 free UX articles based on large-scale research.

14,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.