On this page there’s 11 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 162 ‘Homepage & Category: Homepage’ design examples.)
The screenshot was taken April 30, 2018 and depicts Rakuten’s Homepage. In total, we’ve reviewed 45 of Rakuten’s design elements. To see them all, visit the full Rakuten UX case study.