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What’s this? Here you’ll find 171 annotated “Search Field” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The search field itself represents the initial step of the user’s search process, and the search field design is therefore a key aspect in crafting a great search experience. However, our large-scale e-commerce search usability study shows that the design of the search field is instrumental at an even more fundamental level — the field design can influence the user’s entire approach to how they find products on the site.
More ‘Search Field’ Insights
- While an advanced search engine logic is the backbone of delivering a great search experience, our usability testing reveals that a great search field design, placeholder text, and button design can set the right expectations and steer users toward better search queries — but it only takes a few minor design hiccups to severely mislead your users. During testing, minor design quirks for the search field led to severe usability issues such as users completely misunderstanding the search results, often abandoning the site as a direct consequence.
- To a large extent users see the prominence of the search field as an indicator of how strongly the site “recommends” search as a way to find products, versus the alternative of navigating categories via the site menus. During our usability testing the subjects adopted search as their primary product-finding strategy much more frequently on sites that had a very prominent search field, while the test sites with a subdued search field design saw increased category navigation.
Learn More: Besides exploring the 171 search field design examples below, you may also want to read our related articles with our (free) research findings on “E-Commerce Search Field Design and Its Implications” along with “E-Commerce Sites Need Multiple of These 5 ‘Search Scope’ Features”.
Get Full Access: To see all of Baymard’s 50 e-commerce search research findings you’ll need Baymard Premium access. (Premium also provides you full access to 42,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)
Walmart (2019)
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Amazon (2019)
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Kohl's (2019)
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Grainger (2019)
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Musician's Friend (2019)
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Sephora (2019)
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Newegg (2019)
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Staples (2019)
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Office Depot (2019)
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Argos (2019)
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John Lewis (2019)
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J.C. Penney (2019)
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Nordstrom (2019)
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Best Buy (2019)
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B&H Photo (2019)
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Wayfair (2019)
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Williams-Sonoma (2019)
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Macy's (2019)
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Overstock (2019)
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Target (2019)
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Walgreens (2019)
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Neiman Marcus (2019)
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Adidas (2019)
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ASOS (2019)
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REI (2019)
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Foot Locker (2019)
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Urban Outfitters (2019)
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Lowe's (2019)
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Crate & Barrel (2019)
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Home Depot (2019)
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Rakuten (2019)
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Sears (2019)
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Cabela's (2019)
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Gilt (2019)
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GAP (2019)
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L.L. Bean (2019)
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Build.com (2019)
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Bass Pro Shops (2019)
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Ann Taylor (2019)
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Northern Tool (2019)
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TigerDirect (2019)
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H&M (2019)
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Zalando (2019)
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Disney Store (2019)
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Victoria’s Secret (2019)
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American Eagle Outfitters (2019)
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Dell (2019)
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HP (2019)
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IKEA (2019)
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Microsoft (2019)
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Hayneedle (2019)
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Target (2019)
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Target (2019)
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Amazon (2017)
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Overstock (2017)
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Walmart (2017)
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Grainger (2017)
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Walgreens (2017)
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REI (2017)
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Cabela's (2017)
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Wayfair (2017)
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Office Depot (2017)
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B&H Photo (2017)
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L.L. Bean (2017)
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Musician's Friend (2017)
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Home Depot (2017)
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Dell (2017)
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Nike (2017)
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Apple (2017)
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Macy's (2017)
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Rakuten (2017)
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Lowe's (2017)
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J.C. Penney (2017)
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Newegg (2017)
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Hayneedle (2017)
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Best Buy (2017)
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Nordstrom (2017)
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Staples (2017)
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TigerDirect (2017)
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Foot Locker (2017)
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Gilt (2017)
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Neiman Marcus (2017)
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Bass Pro Shops (2017)
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Urban Outfitters (2017)
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Kohl's (2017)
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Sears (2017)
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Target (2017)
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Crutchfield (2017)
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Microsoft (2017)
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Victoria’s Secret (2017)
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Ann Taylor (2017)
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Northern Tool (2017)
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Sephora (2017)
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Debenhams (2017)
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H&M (2017)
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HP (2017)
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Costco (2017)
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Toys'R'Us (2017)
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Williams-Sonoma (2017)
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Crate & Barrel (2017)
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Etsy (2017)
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Gap (2017)
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Build.com (2017)
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American Eagle Outfitters (2017)
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Disney (2017)
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Marks & Spencer (2016)
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ASOS (2016)
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John Lewis (2016)
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Argos (2016)
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IKEA (2016)
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Tesco (2016)
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Adidas (2016)
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Zalando (2016)
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Amazon (2014)
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Walmart (2014)
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Shoebuy.com (2014)
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Overstock (2014)
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Home Depot (2014)
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Sears (2014)
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Newegg (2014)
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Rakuten (2014)
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Hayneedle (2014)
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Nordstrom (2014)
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Dick's Sporting Goods (2014)
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Grainger (2014)
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Disney Store (2014)
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Lowe's (2014)
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Staples (2014)
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Crate & Barrel (2014)
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Crutchfield (2014)
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drugstore.com (2014)
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Walgreens (2014)
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Foot Locker (2014)
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Sephora (2014)
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Musician's Friend (2014)
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Cabela's (2014)
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Build.com (2014)
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Urban Outfitters (2014)
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Costco (2014)
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Kohl's (2014)
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Etsy (2014)
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Neiman Marcus (2014)
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Toys'R'Us (2014)
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J.C. Penney (2014)
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Macy's (2014)
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American Eagle Outfitters (2014)
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L.L. Bean (2014)
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TigerDirect (2014)
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CDW (2014)
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Best Buy (2014)
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OfficeMax (2014)
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Office Depot (2014)
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Williams-Sonoma (2014)
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Northern Tool (2014)
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CVS (2014)
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REI (2014)
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Gap (2014)
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Ann Taylor (2014)
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Target (2014)
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Wayfair (2014)
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Zulily (2014)
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J.Crew (2014)
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Gilt (2014)
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