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Williams-Sonoma’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Williams-Sonoma and 49 other sites. The overall performance of Williams-Sonoma is good. It is especially a state of the art Intermediary Category Pages, Category Taxonomy, and Main Navigation that helps Williams-Sonoma's category UX. Do, however, watch out for their broken Homepage performance.

We also benchmarked Williams-Sonoma in 2013. Since then, their overall UX performance is up by 43%.

Rank: #34 of 50

Usability Score: 915

URL: williams-sonoma.com

Reviewed by: Karolina Budrikiene

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 915 (+43% since 2013)

Current Performance
2013 Performance

Homepage

13 Guidelines · Score: 48.1 (-161%)

“Broken” Performance
Guideline #1: Adhered High · Score: 39.6
Guideline #2: Violated High · Score: -28.3
Guideline #3: Violated Low · Score: -14.2
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered Low · Score: 8.5
Guideline #6: Adhered High · Score: 28.3
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Violated Low · Score: -8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 223.7 (+87%)

“State of the Art” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Neutral · Score: 0.0
Guideline #16: Adhered High · Score: 39.6
Guideline #17: Adhered High · Score: 28.3
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Adhered High · Score: 22.6
Guideline #26: Issue Resolved · Score: 22.6
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Main Navigation

16 Guidelines · Score: 232.1 (+14%)

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.6
Guideline #28: Adhered High · Score: 45.3
Guideline #29: Violated Low · Score: -19.8
Guideline #30: Violated Low · Score: -14.2
Guideline #31: Violated Low · Score: -17.0
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Adhered High · Score: 22.6
Guideline #36: Issue Resolved · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Issue Resolved · Score: 17.0
Guideline #41: Violated High · Score: -17.0
Guideline #42: Adhered High · Score: 11.3
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Intermediary Category Pages

7 Guidelines · Score: 209.5 (+207%)

“State of the Art” Performance
Guideline #43: Adhered High · Score: 45.3
Guideline #44: Adhered High · Score: 39.6
Guideline #45: Adhered High · Score: 39.6
Guideline #46: Issue Resolved · Score: 28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Issue Resolved · Score: 28.3
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 118.9 (+136%)

Guideline #50: Adhered High · Score: 45.3
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Adhered High · Score: 45.3
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 22.6
Guideline #57: Neutral · Score: 0.0
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered High · Score: 28.3
Guideline #60: Issue Resolved · Score: 17.0
Guideline #61: Issue Resolved · Score: 17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 84.9 (-102%)

Guideline #63: Violated Low · Score: -14.2
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Violated High · Score: -22.6
Guideline #68: Adhered High · Score: 17.0
Guideline #69: Violated Low · Score: -8.5
Guideline #70: Adhered High · Score: 17.0
Guideline #71: Adhered High · Score: 11.3
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -2.8 (-32%)

Guideline #73: Violated Low · Score: -14.2
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -28.3
Guideline #76: Not Applicable · Score: 0.0
Guideline #77: Adhered High · Score: 22.6
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Williams-Sonoma adhered to 45 usability guidelines, violated 18, and scored neutral on 3 occasions, while a remaining 13 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Williams-Sonoma ranks 34 when comparing their homepage and category UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 4 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Wayfair

“State of the Art” Performance
“State of the Art” Performance
“State of the Art” Performance

4. Williams-Sonoma

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