Note: You have full access to this benchmark database in your Baymard Pro account.

HP’s Product Page UX

This is a usability benchmark of the product page experience of HP and 59 other sites. The overall performance of HP is mediocre.

Notably, HP's product page performance is hampered by mediocre Specifications Sheet and poor Product Video & 360-View, although this is helped somewhat by decent Product Variations.

Rank: #32 of 60

Usability Score: 293

URL: store.hp.com

Reviewer: Lauryn Smith

Poor
Acceptable
Good

Overall Product Page UX Performance

98 Guidelines · Score: 293

Product Page Layout

8 Guidelines · Score: 10.2

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Violated High · Score: -17.9
Guideline #3: Not Applicable · Score: 0.0
Guideline #4: Not Applicable · Score: 0.0
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 15.3
Guideline #7: Adhered High · Score: 12.8
Guideline #8: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Images

9 Guidelines · Score: 33.2

Guideline #9: Adhered High · Score: 20.4
Guideline #10: Violated High · Score: -17.9
Guideline #11: Adhered High · Score: 17.9
Guideline #12: Adhered High · Score: 12.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -12.8
Guideline #15: Not Applicable · Score: 0.0
Guideline #16: Not Applicable · Score: 0.0
Guideline #17: Adhered High · Score: 12.8
Guideline content only available in Baymard Pro – Get Full Access

Image Gallery UI

10 Guidelines · Score: 52.4

Guideline #18: Adhered High · Score: 17.9
Guideline #19: Not Applicable · Score: 0.0
Guideline #20: Violated Low · Score: -8.9
Guideline #21: Adhered High · Score: 15.3
Guideline #22: Violated High · Score: -12.8
Guideline #23: Adhered High · Score: 12.8
Guideline #24: Issue Resolved · Score: 12.8
Guideline #25: Issue Resolved · Score: 7.7
Guideline #26: Not Applicable · Score: 0.0
Guideline #27: Adhered High · Score: 7.7
Guideline content only available in Baymard Pro – Get Full Access

Product Video & 360-View

4 Guidelines · Score: -12.8

Guideline #28: Violated High · Score: -12.8
Guideline #29: Not Applicable · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

The 'Buy' Section

11 Guidelines · Score: 39.6

Guideline #32: Adhered High · Score: 12.8
Guideline #33: Issue Resolved · Score: 17.9
Guideline #34: Violated High · Score: -17.9
Guideline #35: Issue Resolved · Score: 12.8
Guideline #36: Issue Resolved · Score: 12.8
Guideline #37: Adhered High · Score: 12.8
Guideline #38: Violated Low · Score: -6.4
Guideline #39: Violated High · Score: -12.8
Guideline #40: Issue Resolved · Score: 12.8
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -5.1
Guideline content only available in Baymard Pro – Get Full Access

Shipping, Returns, and Gifting

7 Guidelines · Score: 35.8

Guideline #43: Issue Resolved · Score: 12.8
Guideline #44: Adhered High · Score: 12.8
Guideline #45: Adhered High · Score: 17.9
Guideline #46: Neutral · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -7.7
Guideline #49: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Product Variations

9 Guidelines · Score: 55.0

Guideline #50: Adhered High · Score: 17.9
Guideline #51: Violated Low · Score: -6.4
Guideline #52: Adhered High · Score: 12.8
Guideline #53: Issue Resolved · Score: 12.8
Guideline #54: Adhered High · Score: 7.7
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Issue Resolved · Score: 5.1
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Issue Resolved · Score: 5.1
Guideline content only available in Baymard Pro – Get Full Access

Product Descriptions

7 Guidelines · Score: 39.6

Guideline #59: Violated High · Score: -17.9
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Adhered High · Score: 12.8
Guideline #62: Adhered High · Score: 12.8
Guideline #63: Adhered Low · Score: 6.4
Guideline #64: Adhered High · Score: 12.8
Guideline #65: Adhered High · Score: 12.8
Guideline content only available in Baymard Pro – Get Full Access

Specifications Sheet

5 Guidelines · Score: 2.6

Guideline #66: Violated High · Score: -17.9
Guideline #67: Violated High · Score: -12.8
Guideline #68: Adhered High · Score: 12.8
Guideline #69: Adhered High · Score: 12.8
Guideline #70: Adhered High · Score: 7.7
Guideline content only available in Baymard Pro – Get Full Access

User Reviews

13 Guidelines · Score: 37.1

Guideline #71: Adhered High · Score: 17.9
Guideline #72: Adhered High · Score: 17.9
Guideline #73: Adhered Low · Score: 10.2
Guideline #74: Adhered High · Score: 15.3
Guideline #75: Violated Low · Score: -6.4
Guideline #76: Violated High · Score: -12.8
Guideline #77: Violated Low · Score: -6.4
Guideline #78: Violated High · Score: -12.8
Guideline #79: Violated Low · Score: -6.4
Guideline #80: Violated High · Score: -12.8
Guideline #81: Adhered High · Score: 12.8
Guideline #82: Adhered High · Score: 7.7
Guideline #83: Adhered High · Score: 12.8
Guideline content only available in Baymard Pro – Get Full Access

Auxiliary Content

5 Guidelines · Score: -15.3

Guideline #84: Violated High · Score: -17.9
Guideline #85: Adhered High · Score: 15.3
Guideline #86: Violated High · Score: -12.8
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Not Applicable · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Cross-Sells & Cross-Navigation

10 Guidelines · Score: 15.3

“Broken” Performance
Guideline #89: Violated High · Score: -12.8
Guideline #90: Adhered High · Score: 17.9
Guideline #91: Neutral · Score: 0.0
Guideline #92: Adhered High · Score: 12.8
Guideline #93: Not Applicable · Score: 0.0
Guideline #94: Violated High · Score: -12.8
Guideline #95: Adhered High · Score: 12.8
Guideline #96: Violated Low · Score: -7.7
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Adhered High · Score: 5.1
Guideline content only available in Baymard Pro – Get Full Access

All 60 sites were benchmarked across the 98 guidelines from the Product Page usability study. During our evaluation, the product page implementation at HP adhered to 47 usability guidelines, violated 26, and scored neutral on 2 occasions, while a remaining 23 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Electronics & Office

Overall HP ranks 32 when comparing their product page design and UX performance against the 59 other major e-commerce sites in the benchmark, and ranks 6 in the Electronics & Office industry.

Poor
Acceptable
Good
Close overlay