Use the interactive UX benchmark chart below to see the ranked UX performance of 18 leading e-commerce sites within ‘Electronics & Office’ in the US and Europe. Each of the 18 Electronics & Office sites has been manually rated across 588 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
588 Guidelines
Desktop Web
293 Guidelines
Mobile Web
295 Guidelines
Deep dive into the performance and page designs of the 18 case studies.
49 page designs: mobile, desktop
73 page designs: app, mobile, desktop
80 page designs: mobile, desktop, app
20 page designs: desktop, mobile
40 page designs: desktop, mobile
50 page designs: mobile, desktop
79 page designs: app, mobile, desktop
56 page designs: mobile, desktop
47 page designs: desktop, mobile
52 page designs: mobile, desktop
47 page designs: desktop, mobile
52 page designs: mobile, desktop
25 page designs: desktop, mobile
49 page designs: desktop, mobile
24 page designs: desktop, mobile
46 page designs: mobile, desktop
37 page designs: desktop, mobile
53 page designs: mobile, desktop
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Electronics & Office sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
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