This is a case study of Fitbit’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Fitbit’s overall e-commerce UX performance is mediocre. This is mainly due to poor Product Page and mediocre Mobile Web performances.
Overall UX Performance
485 Guidelines · Performance:
294 Guidelines · Performance:
Homepage & Category
38 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
64 Guidelines · Performance:
Cart & Checkout
110 Guidelines · Performance:
34 Guidelines · Performance:
191 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
16 pages of Fitbit’s e-commerce site, marked up with 210 best practice examples:
9 pages of Fitbit’s e-commerce site, marked up with 147 best practice examples:
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