This is a case study of Ann Taylor’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 682 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Ann Taylor’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to broken Customer Accounts, poor On-Site Search, and poor Order Tracking & Returns performances.
First benchmarked in April 7, 2012, and reviewed 16 times since then, most recently December 14, 2020.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
30 pages of Ann Taylor’s e-commerce site, marked up with 325 best practice examples:
15 pages of Ann Taylor’s e-commerce site, marked up with 145 best practice examples:
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