Bell UX Case Study
This is a case study of Bell’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 480 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Bell’s overall e-commerce UX performance is mediocre. This is mainly due to broken Device Page, Product Page & Plan Matrix, poor On-Site Search, and poor Product Lists & Filtering performances.
First benchmarked in April 2021.
Overall UX Performance
480 Guidelines · Performance:
Desktop Web
318 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
On-Site Search
11 Guidelines · Performance:
Product Lists & Filtering
66 Guidelines · Performance:
Device Page, Product Page & Plan Matrix
67 Guidelines · Performance:
Checkout & Signup Flow
103 Guidelines · Performance:
Customer Accounts
27 Guidelines · Performance:
Mobile Web
162 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Bell’s Desktop Web E-Commerce Design
27 pages of Bell’s e-commerce site, marked up with 210 best practice examples:
Bell’s Mobile Web E-Commerce Design
14 pages of Bell’s e-commerce site, marked up with 131 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.