Blue Apron’s E-Commerce UX

This is a case study of Blue Apron’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Blue Apron’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to poor Mobile Cart & Checkout, Mobile Recipe Lists & Pages, and Cart & Checkout performances. That said, their site performs well within Mobile Meal Kit Plans & Quizzes.

Performance: 29.3Mediocre


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Desktop Web

228 Guidelines · Performance:

Homepage & Main Navigation

16 Guidelines · Performance:

Meal Kit Plans & Quizzes

18 Guidelines · Performance:

Recipe Lists & Pages

43 Guidelines · Performance:

Accounts & Self-Services

34 Guidelines · Performance:

Cart & Checkout

102 Guidelines · Performance:

Site-Wide Design & Interaction

15 Guidelines · Performance:

Mobile Web

177 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

Blue Apron’s Mobile Web E-Commerce Design

8 pages of Blue Apron’s e-commerce site, marked up with 122 best practice examples:

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