8 ‘Toys & Crafts’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 8 leading e-commerce sites within ‘Toys & Crafts’ in the US and Europe. Each of the 8 Toys & Crafts sites has been manually rated across 526 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.

This is a sub-set of the full benchmark which includes 250 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Overall UX Performance

526 Guidelines

Desktop Web

260 Guidelines

Homepage & Category Navigation

25 Guidelines

On-Site Search

23 Guidelines

Product Lists & Filtering

43 Guidelines

Product Page

57 Guidelines

Cart & Checkout

87 Guidelines

Customer Accounts

16 Guidelines

Site-Wide Features

9 Guidelines

Mobile Web

266 Guidelines

8 ‘Toys & Crafts’ Sites
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Toys & Crafts Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Toys & Crafts sites.

View Toys & Crafts Research Topic

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