Fat Brain Toys’ E-Commerce UX

This is a case study of Fat Brain Toys’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 525 design elements. 249 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Fat Brain Toys’ overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to broken On-Site Search, broken Customer Accounts, and poor Mobile Web performances.

First benchmarked in August 2023.


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Overall UX Performance

526 Guidelines · Performance:

Desktop Web

260 Guidelines · Performance:

Homepage & Category Navigation

25 Guidelines · Performance:

On-Site Search

23 Guidelines · Performance:

Product Lists & Filtering

43 Guidelines · Performance:

Product Page

57 Guidelines · Performance:

Cart & Checkout

87 Guidelines · Performance:

Customer Accounts

16 Guidelines · Performance:

Site-Wide Features

9 Guidelines · Performance:

Mobile Web

266 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.