This is a case study of LEGO’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 612 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
LEGO’s overall e-commerce UX performance is mediocre. Some of LEGO’s biggest UX issues are caused by broken On-Site Search, mediocre Homepage & Category, and mediocre Customer Accounts performances.
First benchmarked in July 8, 2021, and reviewed 5 times since then, most recently June 1, 2023.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
21 pages of LEGO’s e-commerce site, marked up with 277 best practice examples:
17 pages of LEGO’s e-commerce site, marked up with 130 best practice examples:
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