This is a case study of Thomann’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 531 design elements. 333 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
Thomann’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access Thomann’s case study.
First benchmarked in September 2021, and reviewed 4 times since then, most recently in January 2026.
Thomann’s UX Performance upgrade

Benchmark Chart
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
Industry Comparison
Compared with the broader Toys, Crafts & Hobbies industry, Thomann delivers a stronger foundation for getting into the catalog and starting product discovery. Product categories are…
22 pages of Thomann’s ecommerce site, marked up with 202 best practice examples:
23 pages of Thomann’s ecommerce site, marked up with 207 best practice examples:
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:

Drop-Down Usability: When You Should (and Shouldn’t) Use Them

Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)

Avoid Using “Horizontal Tabs” for the Main Product Page Sections (29% Don’t)

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Form Usability: Getting ‘Address Line 2’ Right
See all 456 articles in the full public archive.