LEGO UX Case Study
This is a case study of LEGO’s ecommerce user experience (UX) performance. It’s based on an exhaustive performance review of 531 design elements. 326 other sites have also been benchmarked for a complete picture of the ecommerce UX landscape.
LEGO’s overall ecommerce UX performance is xxxx xx xxxxxxxxx xxxxxx xx xxxx xx xxxx xx-xxxx xxxxxx xx xxxxxxxxxx, xxx xxxxxxxxx xx xxxxxxxxx xxxxxx xx xxxxxxx xx xxxxxxx xxxxxxxx & xxxxxxxxx xxxxxxxxxxx Upgrade to access LEGO’s case study.
First benchmarked in September 2021, and reviewed 7 times since then, most recently in January 2026.
LEGO’s UX Performance upgrade
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To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
UX Case Study Highlights
Industry Comparison
The Toys, Crafts & Hobbies industry generally provides a workable path for browsing and buying, but often weakens when shoppers need to refine large assortments, compare similar products…
LEGO’s Desktop Web Ecommerce Design
24 pages of LEGO’s ecommerce site, marked up with 211 best practice examples:
LEGO’s Mobile Web Ecommerce Design
27 pages of LEGO’s ecommerce site, marked up with 210 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” ecommerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 449 articles in the full public archive.