Benchmarks

Twice’s E-Commerce UX

This is a case study of Twice’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 122 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Twice’s overall e-commerce UX performance is decent. Twice has decent performances across the board with neither any great nor any broken performances.


Performance: 41.4decent

URL: smiletwice.com


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

485 Guidelines · Performance:

Desktop Web

294 Guidelines · Performance:

Homepage & Category

38 Guidelines · Performance:

Homepage

12 Guidelines · Performance:

Category Taxonomy

7 Guidelines · Performance:

Main Navigation

10 Guidelines · Performance:

Site-Wide Layout

9 Guidelines · Performance:

Product Lists & Filtering

48 Guidelines · Performance:

List Layout & Loading

8 Guidelines · Performance:

List Items: Product Info & Thumbnails

14 Guidelines · Performance:

List Items: Product Info

6 Guidelines · Performance:

List Items: Product Thumbnails

8 Guidelines · Performance:

List Items: Interface & Hit Areas

8 Guidelines · Performance:

Filtering: Scope & Logic

8 Guidelines · Performance:

Filtering: Interface & Layout

6 Guidelines · Performance:

Sorting

4 Guidelines · Performance:

Product Page

64 Guidelines · Performance:

Product Page Layout & Features

11 Guidelines · Performance:

Product Images

9 Guidelines · Performance:

Image Gallery UI

9 Guidelines · Performance:

The 'Buy' Section

7 Guidelines · Performance:

Shipping, Returns, and Gifting

7 Guidelines · Performance:

Product Variations

7 Guidelines · Performance:

Product Descriptions

6 Guidelines · Performance:

Specifications Sheet

4 Guidelines · Performance:

Cross-Sells & Cross-Navigation

4 Guidelines · Performance:

Cart & Checkout

110 Guidelines · Performance:

Shopping Cart & “Added to Cart” Behavior

16 Guidelines · Performance:

Account Selection & Creation

8 Guidelines · Performance:

Customer & Address Information

13 Guidelines · Performance:

Field Labels & Microcopy

6 Guidelines · Performance:

Shipping & Store Pickup

9 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

5 Guidelines · Performance:

Form & Page Design

8 Guidelines · Performance:

User Interactions & Distractions

6 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Validation Errors & Data Persistence

6 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

5 Guidelines · Performance:

Order Review

6 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Customer Accounts

34 Guidelines · Performance:

Account Drop-Down

6 Guidelines · Performance:

Account Dashboard

5 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

10 Guidelines · Performance:

Mobile Web

191 Guidelines · Performance:

Mobile Homepage

11 Guidelines · Performance:

Mobile Main Navigation & Categories

12 Guidelines · Performance:

Mobile Main Navigation

6 Guidelines · Performance:

Mobile Category Taxonomy

6 Guidelines · Performance:

Mobile Product List

32 Guidelines · Performance:

Mobile Product List Layout & Features

14 Guidelines · Performance:

Mobile Filtering & Sorting

6 Guidelines · Performance:

Mobile List Item Content

12 Guidelines · Performance:

Mobile Product Page

47 Guidelines · Performance:

Mobile Product Page Layout

6 Guidelines · Performance:

Mobile Product Images & Videos

14 Guidelines · Performance:

Mobile Product Descriptions & Variations

11 Guidelines · Performance:

Mobile Shipping, Returns & Buying

9 Guidelines · Performance:

Mobile Cross-Sells & Cross-Navigation

7 Guidelines · Performance:

Mobile Checkout

71 Guidelines · Performance:

Mobile Shopping Cart

9 Guidelines · Performance:

Mobile Shipping & Store Pickup

5 Guidelines · Performance:

Mobile Account Selection & Creation

7 Guidelines · Performance:

Mobile User Info

10 Guidelines · Performance:

Mobile Form Fields

7 Guidelines · Performance:

Mobile Field Validation

4 Guidelines · Performance:

Mobile Payment

11 Guidelines · Performance:

Mobile Input Optimization

7 Guidelines · Performance:

Mobile Order Review & Confirmation

7 Guidelines · Performance:

Mobile Layout & Features

4 Guidelines · Performance:

Mobile Site-Wide Features & Elements

18 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.



Twice’s Mobile Web E-Commerce Design

8 pages of Twice’s e-commerce site, marked up with 125 best practice examples:



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