Twice UX Case Study
This is a case study of Twice’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 485 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Twice’s overall e-commerce UX performance is decent. Notably, their UX is hampered by poor Customer Accounts, although this is allieviated somewhat by good Homepage & Category.
First benchmarked in January 2022.
Overall UX Performance
485 Guidelines · Performance:
Desktop Web
294 Guidelines · Performance:
Homepage & Category
38 Guidelines · Performance:
Product Lists & Filtering
48 Guidelines · Performance:
Product Page
64 Guidelines · Performance:
Cart & Checkout
110 Guidelines · Performance:
Customer Accounts
34 Guidelines · Performance:
Mobile Web
191 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Twice’s Desktop Web E-Commerce Design
11 pages of Twice’s e-commerce site, marked up with 176 best practice examples:
Twice’s Mobile Web E-Commerce Design
8 pages of Twice’s e-commerce site, marked up with 125 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.