This is a case study of CVS’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 578 design elements. 196 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
CVS’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Homepage & Category, poor On-Site Search, and mediocre Cart & Checkout that detract from CVS’s UX performance.
First benchmarked in April 7, 2012, and reviewed 5 times since then, most recently December 20, 2022.
Overall UX Performance
866 Guidelines · Performance:
Desktop Web
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
On-Site Search
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
Product Page
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of CVS’ e-commerce site, marked up with 278 best practice examples:
16 pages of CVS’ e-commerce site, marked up with 140 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 358 articles in the full public archive.