This is a case study of CVS’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 540 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
CVS’s overall e-commerce UX performance is mediocre. It is especially issues related to broken Homepage & Category, poor Site-Wide Features, and poor On-Site Search that detract from CVS’s UX performance.
First benchmarked in April 7, 2012, and reviewed 5 times since then, most recently December 20, 2022.
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
25 pages of CVS’ e-commerce site, marked up with 278 best practice examples:
16 pages of CVS’ e-commerce site, marked up with 140 best practice examples:
Explore similar case studies of Health & Beauty sites:
42 page designs: desktop, mobile
39 page designs: desktop, mobile
48 page designs: desktop, mobile
27 page designs: desktop, mobile
28 page designs: desktop, mobile
19 page designs: desktop, mobile
20 page designs: desktop, mobile
34 page designs: desktop, mobile
Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
See all 368 articles in the full public archive.