Use the interactive UX benchmark chart below to see the ranked UX performance of 15 e-commerce sites within ‘Health & Beauty’ in the US and Europe. Each of the 15 Health & Beauty sites has been manually rated across 1196 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Overall UX Performance
Homepage & Category
Product Lists & Filtering
Cart & Checkout
Order Tracking & Returns
Deep dive into the performance and page designs of the 15 case studies.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Health & Beauty sites.View Research Topic
Select an option below to see a UX benchmark collection specific to your business, or see all 214 case studies.
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