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‘Health & Beauty’ Case Studies
This is a sub-set of the full benchmark – see all 63 case studies
Benchmark UX Performances
Poor
Mediocre
Acceptable
Decent
Good
Overall UX Performance
705 Guidelines
Homepage & Category
64 Guidelines
Homepage
15 Guidelines
Category Taxonomy
15 Guidelines
Main Navigation
16 Guidelines
Intermediary Category Pages
6 Guidelines
Site-Wide Layout
12 Guidelines
On-Site Search
50 Guidelines
Search Query Types
12 Guidelines
Search Form & Logic
10 Guidelines
Search Autocomplete
8 Guidelines
Results Logic & Guidance
8 Guidelines
Results Layout & Filtering
12 Guidelines
Product Lists & Filtering
95 Guidelines
List Layout
7 Guidelines
Loading Products
6 Guidelines
List Items: Product Info & Thumbnails
20 Guidelines
List Items: Product Info
11 Guidelines
List Items: Product Thumbnails
9 Guidelines
List Items: Interface & Hit Areas
11 Guidelines
Filtering: Available Filters
10 Guidelines
Filtering: Scope & Logic
14 Guidelines
Filtering: Interface & Layout
11 Guidelines
Sorting
11 Guidelines
Comparison Tool
5 Guidelines
Product Page
95 Guidelines
Product Page Layout
10 Guidelines
Product Images
11 Guidelines
Image Gallery UI
12 Guidelines
The 'Buy' Section
9 Guidelines
Shipping, Returns, and Gifting
7 Guidelines
Product Variations
9 Guidelines
Product Descriptions
10 Guidelines
Specifications Sheet
5 Guidelines
User Reviews
13 Guidelines
Cross-Sells & Cross-Navigation
9 Guidelines
Cart & Checkout
131 Guidelines
Shopping Cart & "Added to Cart" Behavior
10 Guidelines
Account Selection & Creation
9 Guidelines
Customer & Address Information
12 Guidelines
Gifting Flow & Features
5 Guidelines
Shipping & Store Pickup
11 Guidelines
Payment Flow & Methods (Incl. Third-Party)
8 Guidelines
Credit Card Form
10 Guidelines
Order Review
5 Guidelines
Order Confirmation & E-Mail
4 Guidelines
Form & Page Design
10 Guidelines
User Interactions & Distractions
10 Guidelines
Cross-Sells
4 Guidelines
Validation Errors & Data Persistence
10 Guidelines
Field Labels & Microcopy
7 Guidelines
Field Design & Features
8 Guidelines
Default Values & Autocompletion
8 Guidelines
Customer Accounts
40 Guidelines
Account Drop-Down
7 Guidelines
Account Dashboard
6 Guidelines
Account Sign In
6 Guidelines
'Your Account': Addresses, Payments, & Newsletters
13 Guidelines
Account-Wide Navigation, Structure, & Information
8 Guidelines
Order Tracking & Returns
25 Guidelines
Orders & Order Tracking
14 Guidelines
Order Returns
11 Guidelines
Mobile E-Commerce
205 Guidelines
Mobile Homepage
8 Guidelines
Main Navigation & Categories
21 Guidelines
Main Navigation
6 Guidelines
Category Taxonomy
10 Guidelines
Category Pages
5 Guidelines
Mobile On-Site Search
23 Guidelines
Autocomplete
7 Guidelines
Query Types
8 Guidelines
Design & Logic
8 Guidelines
Product List
43 Guidelines
Mobile Product List Layout & Features
18 Guidelines
Mobile Filtering
7 Guidelines
Mobile List Item Content
18 Guidelines
Mobile Product Pages
19 Guidelines
Mobile Checkout
47 Guidelines
Shopping Cart
4 Guidelines
Account Selection & Creation
7 Guidelines
User Info
7 Guidelines
Payment
12 Guidelines
Shipping & Store Pickup
6 Guidelines
Order Review & Confirmation
9 Guidelines
Layout & Features
2 Guidelines
Mobile Forms
25 Guidelines
Form Fields
10 Guidelines
Field Validation
8 Guidelines
Input Optimization
7 Guidelines
Mobile Site-Wide Features & Elements
19 Guidelines
Walgreens
Performance: 40.9
Pay special attention to:
Product Page
Mobile E-Commerce
Sephora
Performance: 28.2
Pay special attention to:
Homepage & Category
Mobile E-Commerce
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