15 ‘Health & Beauty’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 15 e-commerce sites within ‘Health & Beauty’ in the US and Europe. Each of the 15 Health & Beauty sites has been manually rated across 1196 different e-commerce UX elements, all based on Baymard’s 130,000 hours of UX research.
This is a sub-set of the full benchmark which includes 214 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1196 Guidelines
Desktop Web
458 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
46 Guidelines
Product Lists & Filtering
85 Guidelines
Product Page
101 Guidelines
Cart & Checkout
118 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Features
12 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
374 Guidelines
Mobile App
364 Guidelines
Case Studies
Deep dive into the performance and page designs of the 15 case studies.
31 page designs: desktop, mobile
76 page designs: desktop, app, mobile
19 page designs: desktop, mobile
20 page designs: desktop, mobile
27 page designs: desktop, mobile
41 page designs: desktop, mobile
34 page designs: desktop, mobile
48 page designs: desktop, mobile
43 page designs: desktop, mobile
42 page designs: desktop, mobile
39 page designs: desktop, mobile
49 page designs: desktop, mobile
28 page designs: desktop, mobile
41 page designs: desktop, mobile
44 page designs: desktop, mobile
Health & Beauty Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Health & Beauty sites.
View Research Topic
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