11 ‘Health & Beauty’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 11 e-commerce sites within ‘Health & Beauty’ in the US and Europe. Each of the 11 Health & Beauty sites has been manually rated across 1162 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 319 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Health & Beauty’ Case Studies
Deep dive into the performance and page designs of the 11 case studies.
Overall UX Performance
1162 Guidelines
Desktop Web
413 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
28 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
97 Guidelines
Cart & Checkout
117 Guidelines
Customer Accounts
31 Guidelines
Site-Wide Features
14 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
405 Guidelines
Mobile App
344 Guidelines
Health & Beauty Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Health & Beauty sites.
View Research Topic
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