13 ‘Health & Beauty’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 13 e-commerce sites within ‘Health & Beauty’ in the US and Europe. Each of the 13 Health & Beauty sites has been manually rated across 831 different e-commerce UX elements, all based on Baymard’s 200,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 344 ecommerce sites.
Case Studies
See all in-depth industry-specific case studies below, or scroll down to see their individual and collective performance in the interactive scatterplot. You can also view the case study examples organized by type of page.
‘Health & Beauty’ Case Studies
Deep dive into the performance and page designs of the 13 case studies.
Overall UX Performance
831 Guidelines
Desktop Web
269 Guidelines
Mobile Web
285 Guidelines
Mobile App
277 Guidelines
UX Industry Highlights
- Homepages and Category Navigation Are Strong Foundations - Most sites featured well-organized homepages and category pages, engaging thematic browsing, and broad product type representation—giving users…
Health & Beauty Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Health & Beauty sites.
View Research Topic
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