Shop Apotheke UX Case Study
This is a case study of Shop Apotheke’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 528 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Shop Apotheke’s overall e-commerce UX performance is mediocre. Shop Apotheke’s UX performance in particular suffers from usability issues caused by broken Homepage & Category and poor Cart & Checkout. That said, their site performs well within Site-Wide Features.
First benchmarked in September 2021, and reviewed 3 times since then, most recently in February 2023.
Overall UX Performance
832 Guidelines · Performance:
Desktop Web
458 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
46 Guidelines · Performance:
Product Lists & Filtering
85 Guidelines · Performance:
Product Page
101 Guidelines · Performance:
Cart & Checkout
118 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
12 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
374 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Shop Apotheke’s Desktop Web E-Commerce Design
27 pages of Shop Apotheke’s e-commerce site, marked up with 257 best practice examples:
Shop Apotheke’s Mobile Web E-Commerce Design
16 pages of Shop Apotheke’s e-commerce site, marked up with 128 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.