Kicks’ E-Commerce UX

This is a case study of Kicks’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 517 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Kicks’ overall e-commerce UX performance is poor. Some of Kicks’ biggest UX issues are caused by broken On-Site Search, poor Homepage & Category Navigation, and poor Mobile Web performances.

Performance: 15.1Poor


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Overall UX Performance

517 Guidelines · Performance:

Desktop Web

260 Guidelines · Performance:

Homepage & Category Navigation

32 Guidelines · Performance:

On-Site Search

25 Guidelines · Performance:

Product Lists & Filtering

55 Guidelines · Performance:

Product Page

60 Guidelines · Performance:

Cart & Checkout

70 Guidelines · Performance:

Customer Accounts

18 Guidelines · Performance:

Mobile Web

257 Guidelines · Performance:

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.

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