This is a case study of Kicks’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 517 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Kicks’ overall e-commerce UX performance is poor. Some of Kicks’ biggest UX issues are caused by broken On-Site Search, poor Homepage & Category Navigation, and poor Mobile Web performances.
Overall UX Performance
517 Guidelines · Performance:
Desktop Web
260 Guidelines · Performance:
Homepage & Category Navigation
32 Guidelines · Performance:
On-Site Search
25 Guidelines · Performance:
Product Lists & Filtering
55 Guidelines · Performance:
Product Page
60 Guidelines · Performance:
Cart & Checkout
70 Guidelines · Performance:
Customer Accounts
18 Guidelines · Performance:
Mobile Web
257 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
21 pages of Kicks’ e-commerce site, marked up with 189 best practice examples:
20 pages of Kicks’ e-commerce site, marked up with 199 best practice examples:
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Every 2nd week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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