The Vitamin Shoppe UX Case Study
This is a case study of The Vitamin Shoppe’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 504 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
The Vitamin Shoppe’s overall e-commerce UX performance is mediocre. The Vitamin Shoppe has decent performances across the board with neither any great nor any broken performances.
First benchmarked in September 2021, and reviewed 4 times since then, most recently in February 2024.
Overall UX Performance
504 Guidelines · Performance:
Desktop Web
248 Guidelines · Performance:
Mobile Web
256 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
The Vitamin Shoppe’s Desktop Web E-Commerce Design
21 pages of The Vitamin Shoppe’s e-commerce site, marked up with 211 best practice examples:
The Vitamin Shoppe’s Mobile Web E-Commerce Design
24 pages of The Vitamin Shoppe’s e-commerce site, marked up with 216 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 403 articles in the full public archive.