This is a case study of Zalando’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 836 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Zalando’s overall e-commerce UX performance is mediocre. It is especially issues related to poor Homepage & Category and mediocre Product Lists & Filtering that detract from Zalando’s overall UX performance, although it is helped by good On-Site Search.
First benchmarked in May 15, 2017, and reviewed 18 times since then, most recently November 10, 2022.
Overall UX Performance
866 Guidelines · Performance:
482 Guidelines · Performance:
Homepage & Category
54 Guidelines · Performance:
47 Guidelines · Performance:
Product Lists & Filtering
90 Guidelines · Performance:
96 Guidelines · Performance:
Cart & Checkout
130 Guidelines · Performance:
38 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
384 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
27 pages of Zalando’s e-commerce site, marked up with 305 best practice examples:
21 pages of Zalando’s e-commerce site, marked up with 266 best practice examples:
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