At Baymard we’ve just released a new UX benchmark of 10 apparel and accessories sites.
This follows from our large-scale user testing research on apparel and accessories sites, and adds to our existing e-commerce UX benchmark.
10 Apparel & Accessories UX Case Studies
The 10 sites have been manually assessed across 500+ research-based UX parameters relevant to Apparel & Accessories, resulting in 5,500+ weighted UX performance scores and 4,700+ worst and best practice examples from apparel and accessories sites.
You can explore the 10 in-depth Apparel & Accessories UX case studies using the below links:
Apparel & Accessories UX Performance
Each of the 10 apparel and accessories sites’ 5,500+ UX performance scores, along with the scores for the 17 other apparel and accessories sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
A publicly available overview of the research and benchmark can be found on our Apparel & Accessories research overview page.
Note that this benchmark includes an initial subset of apparel-specific guidelines. As our Apparel & Accessories research study is ongoing, more apparel-specific guidelines are currently being added to our catalog, and subsequently, our Apparel & Accessories UX benchmark will be updated with this new data by late fall 2024.
Getting access: all 5,500+ UX performance scores, 4,700+ best practice examples, and the UX insights from researching the Apparel & Accessories industry are available immediately and in full within Baymard Premium. (If you already have an account open the Apparel & Accessories study.)
If you want to know how your apparel or accessories desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Apparel & Accessories UX Audit of your site or app.
