Benchmark Overview

Adidas’ E-Commerce UX

This is a case study of Adidas’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Adidas’ overall e-commerce UX performance is acceptable. Notably, their UX is hampered by poor On-Site Search, although this is allieviated somewhat by good Homepage & Category and decent Cart & Checkout.

Adidas’ Homepage & Category performance is good. It is especially a good Intermediary Category Pages, good Category Taxonomy, and decent Site-Wide Layout that helps Adidas’ category UX.

Adidas’ On-Site Search performance is poor. Some of Adidas’ biggest on-site search usability issues are due to broken Search Form & Logic, Search Query Types, and Results Logic & Guidance.

Adidas’ Product Lists & Filtering performance is decent. For instance, Adidas’ product listings have state of the art List Layout and good List Items: Interface & Hit Areas yet suffer from poor Sorting and broken Loading Products.

Adidas’ Product Page performance is mediocre. Notably, Adidas’ product page performance is hampered by mediocre Specifications Sheet and poor Product Descriptions, although this is helped somewhat by good Product Images and decent Product Video & 360-View.

Adidas’ Cart & Checkout performance is decent. It is especially a state of the art Account Selection & Creation, Form & Page Design, and Cross-Sells that helps Adidas’ checkout UX. Do, however, watch out for their poor Field Design & Features performance.

Rank: 14 of 60

Usability Score: 549

URL: adidas.co.uk


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Poor
Acceptable
Good

Adidas' E-Commerce UX: 433 guidelines · Comparative score: 549.0

Homepage & Category: 61 guidelines · Score: 913.3

Homepage: 15 guidelines · Score: 154.2

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Guideline #237 Adhered Low · Score: 16.6

Guideline #240 Adhered High · Score: 23.7

Guideline #242 Adhered Low · Score: 11.9

Guideline #248 Adhered High · Score: 23.7

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered High · Score: 23.7

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.7

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Adhered High · Score: 9.5

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 14 guidelines · Score: 277.6

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Guideline #253 Violated Low · Score: -16.6

Guideline #261 Adhered High · Score: 23.7

Guideline #263 Adhered High · Score: 33.2

Guideline #266 Adhered High · Score: 23.7

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.5

Guideline #259 Issue Resolved · Score: 38.0

Guideline #282 Adhered High · Score: 23.7

Guideline #286 Adhered High · Score: 23.7

Guideline #274 Adhered High · Score: 23.7

Guideline #251 Adhered High · Score: 23.7

Guideline #278 Adhered High · Score: 19.0

Guideline #277 Issue Resolved · Score: 19.0

Guideline #318 Adhered High · Score: 14.2

Main Navigation: 16 guidelines · Score: 227.7

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Guideline #287 Adhered High · Score: 33.2

Guideline #294 Adhered Low · Score: 19.0

Guideline #302 Adhered Low · Score: 16.6

Guideline #289 Adhered Low · Score: 11.9

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.5

Guideline #291 Adhered High · Score: 23.7

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.7

Guideline #304 Issue Resolved · Score: 23.7

Guideline #305 Adhered High · Score: 19.0

Guideline #296 Issue Resolved · Score: 19.0

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 118.6

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Guideline #307 Adhered High · Score: 38.0

Guideline #309 Adhered High · Score: 33.2

Guideline #308 Issue Resolved · Score: 23.7

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.7

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 10 guidelines · Score: 135.2

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Guideline #279 Adhered High · Score: 23.7

Guideline #258 Issue Resolved · Score: 38.0

Guideline #252 Adhered High · Score: 23.7

Guideline #250 Adhered High · Score: 19.0

Guideline #293 Adhered High · Score: 19.0

Guideline #290 Issue Resolved · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Issue Resolved · Score: 14.2

Guideline #255 Violated High · Score: -9.5

Guideline #273 Not Applicable · Score: 0.0

On-Site Search: 49 guidelines · Score: 10.1

Search Query Types: 12 guidelines · Score: -97.4

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Guideline #333 Neutral · Score: 0.0

Guideline #334 Violated Low · Score: -26.9

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated Low · Score: -16.8

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Violated High · Score: -47.0

Guideline #399 Violated High · Score: -33.6

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 26.9

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 13.4

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Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.3

Guideline #349 Violated High · Score: -33.6

Guideline #407 Adhered High · Score: 47.0

Guideline #339 Issue Resolved · Score: 33.6

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.6

Guideline #348 Adhered High · Score: 26.9

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 7 guidelines · Score: 94.0

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Guideline #359 Adhered High · Score: 40.3

Guideline #404 Violated Low · Score: -20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Adhered High · Score: 33.6

Guideline #369 Violated High · Score: -40.3

Guideline #368 Adhered High · Score: 33.6

Guideline #363 Adhered High · Score: 26.9

Results Logic & Guidance: 8 guidelines · Score: -110.8

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Guideline #358 Violated High · Score: -47.0

Guideline #362 Violated Low · Score: -23.5

Guideline #370 Violated High · Score: -40.3

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Neutral · Score: 0.0

Guideline #394 Violated High · Score: -33.6

Guideline #365 Issue Resolved · Score: 33.6

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 110.8

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Guideline #382 Violated High · Score: -33.6

Guideline #379 Issue Resolved · Score: 53.7

Guideline #386 Adhered High · Score: 47.0

Guideline #381 Neutral · Score: 0.0

Guideline #377 Neutral · Score: 0.0

Guideline #376 Adhered High · Score: 53.7

Guideline #403 Violated Low · Score: -23.5

Guideline #393 Violated High · Score: -33.6

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Adhered High · Score: 33.6

Guideline #401 Violated High · Score: -26.9

Guideline #402 Adhered High · Score: 40.3

Product Lists & Filtering: 94 guidelines · Score: 668.6

List Layout: 7 guidelines · Score: 132.1

‘State of the Art’

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Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.4

Guideline #531 Adhered Low · Score: 13.5

Guideline #537 Adhered High · Score: 27.0

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Adhered High · Score: 21.6

Guideline #862 Adhered High · Score: 37.7

Loading Products: 5 guidelines · Score: -64.7

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Guideline #501 Violated High · Score: -32.4

Guideline #502 Adhered Low · Score: 16.2

Guideline #503 Violated High · Score: -16.2

Guideline #504 Violated High · Score: -32.4

Guideline #505 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 169.9

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Guideline #440 Adhered High · Score: 43.1

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 37.7

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.4

Guideline #441 Adhered High · Score: 27.0

Guideline #447 Adhered High · Score: 16.2

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Not Applicable · Score: 0.0

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered Low · Score: 13.5

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Not Applicable · Score: 0.0

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 142.9

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Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered Low · Score: 13.5

Guideline #450 Adhered High · Score: 27.0

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Adhered High · Score: 27.0

Guideline #527 Adhered High · Score: 27.0

Guideline #529 Issue Resolved · Score: 32.4

Guideline #530 Adhered High · Score: 16.2

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 5.4

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Guideline #480 Not Applicable · Score: 0.0

Guideline #482 Adhered High · Score: 27.0

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.6

Filtering: Available Filters: 10 guidelines · Score: 140.2

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Guideline #409 Adhered High · Score: 43.1

Guideline #413 Adhered High · Score: 37.7

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered High · Score: 32.4

Guideline #414 Violated High · Score: -27.0

Guideline #416 Adhered High · Score: 27.0

Guideline #415 Adhered High · Score: 27.0

Filtering: Scope & Logic: 14 guidelines · Score: 97.1

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Guideline #424 Violated High · Score: -37.7

Guideline #427 Adhered High · Score: 37.7

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.6

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.8

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Adhered High · Score: 10.8

Guideline #488 Adhered High · Score: 27.0

Guideline #492 Adhered High · Score: 27.0

Guideline #493 Adhered High · Score: 27.0

Guideline #486 Violated High · Score: -27.0

Filtering: Interface & Layout: 11 guidelines · Score: 43.1

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Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered High · Score: 37.7

Guideline #464 Adhered Low · Score: 13.5

Guideline #467 Adhered High · Score: 27.0

Guideline #475 Violated High · Score: -27.0

Guideline #479 Neutral · Score: 0.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.0

Guideline #471 Violated High · Score: -27.0

Guideline #472 Violated Low · Score: -8.1

Sorting: 11 guidelines · Score: -35.0

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Guideline #510 Violated High · Score: -43.1

Guideline #511 Violated High · Score: -37.7

Guideline #539 Adhered High · Score: 21.6

Guideline #514 Adhered High · Score: 27.0

Guideline #513 Adhered Low · Score: 13.5

Guideline #509 Violated High · Score: -27.0

Guideline #521 Violated High · Score: -27.0

Guideline #517 Adhered High · Score: 21.6

Guideline #515 Adhered High · Score: 16.2

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 37.7

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Guideline #495 Issue Resolved · Score: 37.7

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 409.0

Product Page Layout: 8 guidelines · Score: 20.7

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Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Adhered High · Score: 24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Not Applicable · Score: 0.0

Product Images: 9 guidelines · Score: 115.6

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Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 65.6

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Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated Low · Score: -12.1

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Violated High · Score: -17.3

Guideline #773 Adhered Low · Score: 5.2

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

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Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 24.2

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Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Adhered High · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated Low · Score: -3.5

Shipping, Returns, and Gifting: 7 guidelines · Score: -27.6

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Guideline #825 Violated High · Score: -17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Neutral · Score: 0.0

Guideline #836 Violated High · Score: -17.3

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 86.3

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Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Adhered High · Score: 17.3

Guideline #851 Issue Resolved · Score: 10.4

Guideline #800 Violated High · Score: -10.4

Guideline #850 Violated Low · Score: -3.5

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 31.1

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Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Violated Low · Score: -8.6

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Violated Low · Score: -8.6

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 0.0

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Guideline #858 Not Applicable · Score: 0.0

Guideline #840 Not Applicable · Score: 0.0

Guideline #835 Not Applicable · Score: 0.0

Guideline #839 Not Applicable · Score: 0.0

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: 43.1

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Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Violated Low · Score: -13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Adhered High · Score: 17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Adhered Low · Score: 8.6

Guideline #767 Violated High · Score: -17.3

Guideline #765 Adhered Low · Score: 8.6

Guideline #746 Violated High · Score: -17.3

Guideline #763 Adhered Low · Score: 5.2

Guideline #786 Adhered Low · Score: 8.6

Auxiliary Content: 5 guidelines · Score: 3.5

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Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Adhered High · Score: 20.7

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 19.0

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Guideline #810 Adhered Low · Score: 8.6

Guideline #811 Violated Low · Score: -12.1

Guideline #828 Adhered High · Score: 17.3

Guideline #813 Violated Low · Score: -8.6

Guideline #814 Neutral · Score: 0.0

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 744.0

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 45.1

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Guideline #601 Issue Resolved · Score: 14.6

Guideline #600 Adhered High · Score: 14.6

Guideline #602 Issue Resolved · Score: 14.6

Guideline #603 Adhered High · Score: 14.6

Guideline #732 Adhered High · Score: 20.4

Guideline #620 Violated Low · Score: -7.3

Guideline #623 Violated Low · Score: -7.3

Guideline #622 Violated High · Score: -14.6

Guideline #673 Adhered Low · Score: 7.3

Guideline #624 Violated High · Score: -11.6

Account Selection & Creation: 9 guidelines · Score: 88.8

‘State of the Art’

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Guideline #637 Adhered High · Score: 20.4

Guideline #652 Issue Resolved · Score: 20.4

Guideline #639 Violated Low · Score: -10.2

Guideline #677 Adhered High · Score: 20.4

Guideline #638 Adhered Low · Score: 7.3

Guideline #653 Not Applicable · Score: 0.0

Guideline #676 Adhered Low · Score: 7.3

Guideline #665 Adhered High · Score: 14.6

Guideline #640 Adhered High · Score: 8.7

Customer & Address Information: 12 guidelines · Score: 87.4

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Guideline #731 Adhered Low · Score: 10.2

Guideline #566 Adhered High · Score: 23.3

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Adhered High · Score: 20.4

Guideline #736 Issue Resolved · Score: 20.4

Guideline #561 Violated High · Score: -14.6

Guideline #558 Adhered High · Score: 14.6

Guideline #557 Violated Low · Score: -7.3

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Adhered High · Score: 11.6

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.7

Gifting Flow & Features: 5 guidelines · Score: -14.6

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Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -14.6

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 69.9

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Guideline #544 Adhered High · Score: 20.4

Guideline #547 Not Applicable · Score: 0.0

Guideline #550 Adhered High · Score: 14.6

Guideline #543 Adhered High · Score: 14.6

Guideline #548 Violated High · Score: -11.6

Guideline #549 Adhered Low · Score: 2.9

Guideline #632 Adhered High · Score: 14.6

Guideline #633 Violated High · Score: -14.6

Guideline #631 Adhered High · Score: 14.6

Guideline #634 Adhered High · Score: 14.6

Guideline #635 Not Applicable · Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · Score: 24.8

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Guideline #590 Violated Low · Score: -7.3

Guideline #671 Neutral · Score: 0.0

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Adhered High · Score: 14.6

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered Low · Score: 5.8

Guideline #586 Adhered High · Score: 11.6

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 13.1

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Guideline #582 Adhered High · Score: 20.4

Guideline #594 Violated High · Score: -20.4

Guideline #587 Adhered Low · Score: 10.2

Guideline #583 Violated High · Score: -14.6

Guideline #588 Violated High · Score: -14.6

Guideline #577 Neutral · Score: 0.0

Guideline #584 Adhered High · Score: 14.6

Guideline #591 Adhered Low · Score: 5.8

Guideline #585 Adhered High · Score: 8.7

Guideline #664 Adhered Low · Score: 2.9

Order Review: 5 guidelines · Score: -23.3

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Guideline #552 Violated High · Score: -20.4

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Violated High · Score: -14.6

Guideline #553 Adhered High · Score: 11.6

Order Confirmation & E-Mail: 4 guidelines · Score: 4.4

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Guideline #599 Violated High · Score: -14.6

Guideline #596 Adhered Low · Score: 5.8

Guideline #598 Adhered High · Score: 8.7

Guideline #597 Adhered Low · Score: 4.4

Form & Page Design: 10 guidelines · Score: 107.7

‘State of the Art’

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Guideline #606 Adhered High · Score: 14.6

Guideline #611 Violated Low · Score: -7.3

Guideline #687 Adhered High · Score: 11.6

Guideline #613 Adhered High · Score: 8.7

Guideline #607 Adhered High · Score: 8.7

Guideline #608 Adhered High · Score: 8.7

Guideline #730 Adhered High · Score: 20.4

Guideline #679 Adhered High · Score: 20.4

Guideline #668 Adhered Low · Score: 7.3

Guideline #733 Adhered High · Score: 14.6

User Interactions & Distractions: 10 guidelines · Score: 81.5

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Guideline #696 Issue Resolved · Score: 20.4

Guideline #707 Adhered High · Score: 14.6

Guideline #609 Adhered High · Score: 14.6

Guideline #709 Adhered High · Score: 14.6

Guideline #726 Issue Resolved · Score: 17.5

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Adhered High · Score: 20.4

Guideline #713 Violated High · Score: -17.5

Guideline #657 Violated High · Score: -8.7

Guideline #699 Adhered High · Score: 5.8

Cross-Sells: 4 guidelines · Score: 58.2

‘State of the Art’

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Guideline #581 Issue Resolved · Score: 20.4

Guideline #579 Adhered High · Score: 14.6

Guideline #580 Adhered High · Score: 14.6

Guideline #578 Adhered High · Score: 8.7

Validation Errors & Data Persistence: 10 guidelines · Score: 96.1

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Guideline #720 Adhered High · Score: 23.3

Guideline #723 Issue Resolved · Score: 23.3

Guideline #722 Violated Low · Score: -10.2

Guideline #719 Adhered High · Score: 20.4

Guideline #721 Adhered High · Score: 17.5

Guideline #718 Violated Low · Score: -8.7

Guideline #625 Adhered High · Score: 17.5

Guideline #626 Adhered High · Score: 17.5

Guideline #627 Violated Low · Score: -4.4

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 52.4

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Guideline #686 Adhered High · Score: 23.3

Guideline #683 Issue Resolved · Score: 20.4

Guideline #681 Adhered High · Score: 14.6

Guideline #685 Not Applicable · Score: 0.0

Guideline #694 Violated High · Score: -14.6

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.7

Field Design & Features: 8 guidelines · Score: -16.0

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Guideline #674 Violated Low · Score: -10.2

Guideline #659 Violated High · Score: -14.6

Guideline #669 Violated High · Score: -14.6

Guideline #660 Adhered High · Score: 14.6

Guideline #658 Violated High · Score: -8.7

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Issue Resolved · Score: 8.7

Guideline #663 Issue Resolved · Score: 8.7

Default Values & Autocompletion: 8 guidelines · Score: 78.6

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Guideline #555 Adhered High · Score: 20.4

Guideline #554 Adhered High · Score: 17.5

Guideline #568 Adhered High · Score: 17.5

Guideline #576 Adhered High · Score: 14.6

Guideline #572 Not Applicable · Score: 0.0

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.7

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Adidas’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Adidas ranks 14 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 3 in the Apparel & Accessories industry.