Benchmarks

Adidas UX Case Study

This is a case study of Adidas’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 601 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Adidas’ overall e-commerce UX performance is mediocre. Adidas has decent performances across the board with neither any great nor any broken performances.

First benchmarked in September 2016, and reviewed 20 times since then, most recently in July 2024.


Performance34.6Mediocre

URLadidas.co.uk


UX Award Winner (see all):

Apparel & Accessories (desktop)Top 1%

Cart & Checkout (desktop)Top 1%


Get Premium Research Access

Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

601 Guidelines · Performance:

Desktop Web

300 Guidelines · Performance:

Mobile Web

301 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.