Benchmark Overview

Adidas’ E-Commerce UX

This is a case study of Adidas’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 624 design elements. 92 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Adidas’ overall e-commerce UX performance is decent. Adidas has decent performances across the board with neither any great nor any broken performances.

First benchmarked in December 2016, and reviewed 13 times since then, most recently July 2021.

UX Performance: 49.3

URL: Adidas.co.uk


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Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

690 Guidelines · Performance:

Desktop Web

484 Guidelines · Performance:

Homepage & Category

59 Guidelines · Performance:

Homepage

15 Guidelines · Performance:

Category Taxonomy

13 Guidelines · Performance:

Main Navigation

16 Guidelines · Performance:

Intermediary Category Pages

6 Guidelines · Performance:

Site-Wide Layout

9 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Search Query Types

9 Guidelines · Performance:

Search Form & Logic

10 Guidelines · Performance:

Search Autocomplete

8 Guidelines · Performance:

Results Logic & Guidance

8 Guidelines · Performance:

Results Layout & Filtering

12 Guidelines · Performance:

Product Lists & Filtering

87 Guidelines · Performance:

Product Lists: Layout & Loading

14 Guidelines · Performance:

List Layout

8 Guidelines · Performance:

Loading Products

6 Guidelines · Performance:

List Items: Product Info & Thumbnails

18 Guidelines · Performance:

List Items: Product Info

9 Guidelines · Performance:

List Items: Product Thumbnails

9 Guidelines · Performance:

List Items: Interface & Hit Areas

12 Guidelines · Performance:

Filtering: Available Filters

11 Guidelines · Performance:

Filtering: Scope & Logic

11 Guidelines · Performance:

Filtering: Interface & Layout

11 Guidelines · Performance:

Sorting

10 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Product Page Layout

11 Guidelines · Performance:

Product Images

11 Guidelines · Performance:

Image Gallery UI

12 Guidelines · Performance:

Price, Purchase & Delivery

16 Guidelines · Performance:

The 'Buy' Section

9 Guidelines · Performance:

Shipping, Returns, and Gifting

7 Guidelines · Performance:

Product Variations

9 Guidelines · Performance:

Product Descriptions & Spec Sheet

15 Guidelines · Performance:

Product Descriptions

10 Guidelines · Performance:

Specifications Sheet

5 Guidelines · Performance:

User Reviews

13 Guidelines · Performance:

Cross-Sells & Cross-Navigation

9 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Shopping Cart & "Added to Cart" Behavior

10 Guidelines · Performance:

Account Selection & Creation

9 Guidelines · Performance:

Customer & Address Information

12 Guidelines · Performance:

Gifting Flow & Features

5 Guidelines · Performance:

Shipping & Store Pickup

11 Guidelines · Performance:

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines · Performance:

Credit Card Form

10 Guidelines · Performance:

Order Review & Confirmation

9 Guidelines · Performance:

Order Review

5 Guidelines · Performance:

Order Confirmation & E-Mail

4 Guidelines · Performance:

Layout & Flow

23 Guidelines · Performance:

Form & Page Design

10 Guidelines · Performance:

User Interactions & Distractions

9 Guidelines · Performance:

Cross-Sells

4 Guidelines · Performance:

Validation Errors & Data Persistence

10 Guidelines · Performance:

Form Fields

23 Guidelines · Performance:

Field Labels & Microcopy

7 Guidelines · Performance:

Field Design & Features

8 Guidelines · Performance:

Default Values & Autocompletion

8 Guidelines · Performance:

Customer Accounts

40 Guidelines · Performance:

Account Drop-Down

7 Guidelines · Performance:

Account Dashboard

6 Guidelines · Performance:

Account Sign In

6 Guidelines · Performance:

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines · Performance:

Account-Wide Navigation, Structure, & Information

8 Guidelines · Performance:

Order Tracking & Returns

25 Guidelines · Performance:

Place Order & Order Cancellation

5 Guidelines · Performance:

Order Tracking

9 Guidelines · Performance:

Order Returns

11 Guidelines · Performance:

Mobile Web

206 Guidelines · Performance:

Mobile Homepage

8 Guidelines · Performance:

Mobile Main Navigation & Categories

21 Guidelines · Performance:

Mobile Main Navigation

6 Guidelines · Performance:

Mobile Category Taxonomy

10 Guidelines · Performance:

Mobile Category Pages

5 Guidelines · Performance:

Mobile On-Site Search

24 Guidelines · Performance:

Mobile Autocomplete

7 Guidelines · Performance:

Mobile Query Types

8 Guidelines · Performance:

Mobile Search Design & Logic

9 Guidelines · Performance:

Mobile Product List

48 Guidelines · Performance:

Mobile Product List Layout & Features

18 Guidelines · Performance:

Mobile Filtering

12 Guidelines · Performance:

Mobile List Item Content

18 Guidelines · Performance:

Mobile Product Pages

13 Guidelines · Performance:

Mobile Product Page Layout

5 Guidelines · Performance:

Mobile User Reviews

8 Guidelines · Performance:

Mobile Checkout

47 Guidelines · Performance:

Mobile Layout & Features

2 Guidelines · Performance:

Mobile Shopping Cart

4 Guidelines · Performance:

Mobile Account Selection & Creation

7 Guidelines · Performance:

Mobile User Info

7 Guidelines · Performance:

Mobile Shipping & Store Pickup

6 Guidelines · Performance:

Mobile Payment

12 Guidelines · Performance:

Mobile Order Review & Confirmation

9 Guidelines · Performance:

Mobile Forms

26 Guidelines · Performance:

Mobile Form Fields

10 Guidelines · Performance:

Mobile Field Validation

8 Guidelines · Performance:

Mobile Input Optimization

8 Guidelines · Performance:

Mobile Site-Wide Features & Elements

19 Guidelines · Performance:

71 Major E-Commerce Sites
CompareWhat’s This?

Like Adidas, all 93 major e-commerce sites have been benchmarked across hundreds of guidelines, meaning the chart you’re seeing above summarizes 30,000+ usability ratings.

See methodology to read up on the evaluation criteria and scoring algorithm.

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