Benchmark Overview

Adidas’ E-Commerce UX

This is a case study of Adidas’ e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Adidas’ overall e-commerce UX performance is acceptable. This is mainly due to good Homepage & Category and decent Product Lists & Filtering while simultaneously having poor On-Site Search.

Adidas’ Homepage & Category performance is good. It is especially a good Intermediary Category Pages, good Category Taxonomy, and decent Site-Wide Layout that helps Adidas’ category UX.

Adidas’ On-Site Search performance is poor. Some of Adidas’ biggest on-site search usability issues are due to broken Search Form & Logic, Search Query Types, and Results Logic & Guidance.

Adidas’ Product Lists & Filtering performance is decent. It is especially a state of the art List Layout, good List Items: Interface & Hit Areas, and good Comparison Tool that helps Adidas’ product list UX. Do, however, watch out for their poor Sorting performance.

Adidas’ Product Page performance is mediocre. Notably, Adidas’ product page performance is hampered by mediocre Auxiliary Content and Specifications Sheet, although this is helped somewhat by good Product Images and decent Product Video & 360-View.

Adidas’ Cart & Checkout performance is acceptable. For instance, Adidas’ checkout has state of the art User Interactions & Distractions and Payment Flow & Methods (Incl. Third-Party) yet suffers from mediocre Credit Card Form and Gifting Flow & Features.

Rank: 14 of 60

Usability Score: 517

URL: adidas.co.uk


Get Premium Research Access

Poor
Acceptable
Good

Adidas' E-Commerce UX: 439 guidelines · Comparative score: 517.1

Homepage & Category: 64 guidelines · Score: 908.7

Homepage: 15 guidelines · Score: 153.4

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237 Adhered Low · Score: 16.5

Guideline #240 Adhered High · Score: 23.6

Guideline #242 Adhered Low · Score: 11.8

Guideline #248 Adhered High · Score: 23.6

Guideline #235 Adhered Low · Score: 7.1

Guideline #238 Adhered High · Score: 23.6

Guideline #236 Not Applicable · Score: 0.0

Guideline #246 Not Applicable · Score: 0.0

Guideline #249 Neutral · Score: 0.0

Guideline #245 Issue Resolved · Score: 23.6

Guideline #241 Adhered High · Score: 14.2

Guideline #247 Not Applicable · Score: 0.0

Guideline #239 Violated High · Score: -14.2

Guideline #264 Adhered High · Score: 9.4

Guideline #257 Adhered High · Score: 14.2

Category Taxonomy: 15 guidelines · Score: 276.1

These 15 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253 Violated Low · Score: -16.5

Guideline #261 Adhered High · Score: 23.6

Guideline #263 Adhered High · Score: 33.0

Guideline #266 Adhered High · Score: 23.6

Guideline #267 Not Applicable · Score: 0.0

Guideline #268 Adhered High · Score: 28.3

Guideline #259 Issue Resolved · Score: 37.8

Guideline #282 Adhered High · Score: 23.6

Guideline #286 Adhered High · Score: 23.6

Guideline #274 Adhered High · Score: 23.6

Guideline #251 Adhered High · Score: 23.6

Guideline #278 Adhered High · Score: 18.9

Guideline #277 Issue Resolved · Score: 18.9

Guideline #318 Adhered High · Score: 14.2

Guideline #1008 Not Applicable · Score: 0.0

Main Navigation: 16 guidelines · Score: 226.6

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287 Adhered High · Score: 33.0

Guideline #294 Adhered Low · Score: 18.9

Guideline #302 Adhered Low · Score: 16.5

Guideline #289 Adhered Low · Score: 11.8

Guideline #288 Violated Low · Score: -14.2

Guideline #303 Not Applicable · Score: 0.0

Guideline #298 Issue Resolved · Score: 28.3

Guideline #291 Adhered High · Score: 23.6

Guideline #297 Not Applicable · Score: 0.0

Guideline #256 Issue Resolved · Score: 23.6

Guideline #304 Issue Resolved · Score: 23.6

Guideline #305 Adhered High · Score: 18.9

Guideline #296 Issue Resolved · Score: 18.9

Guideline #299 Issue Resolved · Score: 14.2

Guideline #306 Issue Resolved · Score: 14.2

Guideline #300 Violated Low · Score: -4.7

Intermediary Category Pages: 6 guidelines · Score: 118.0

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307 Adhered High · Score: 37.8

Guideline #309 Adhered High · Score: 33.0

Guideline #308 Issue Resolved · Score: 23.6

Guideline #311 Not Applicable · Score: 0.0

Guideline #312 Issue Resolved · Score: 23.6

Guideline #310 Not Applicable · Score: 0.0

Site-Wide Layout: 12 guidelines · Score: 134.5

These 12 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 12 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279 Adhered High · Score: 23.6

Guideline #258 Issue Resolved · Score: 37.8

Guideline #252 Adhered High · Score: 23.6

Guideline #250 Adhered High · Score: 18.9

Guideline #293 Adhered High · Score: 18.9

Guideline #290 Issue Resolved · Score: 14.2

Guideline #284 Violated Low · Score: -7.1

Guideline #260 Issue Resolved · Score: 14.2

Guideline #255 Violated High · Score: -9.4

Guideline #273 Not Applicable · Score: 0.0

Guideline #940 Not Applicable · Score: 0.0

Guideline #1057 Not Applicable · Score: 0.0

On-Site Search: 50 guidelines · Score: 16.8

Search Query Types: 12 guidelines · Score: -90.4

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333 Neutral · Score: 0.0

Guideline #334 Violated Low · Score: -26.8

Guideline #340 Neutral · Score: 0.0

Guideline #335 Violated Low · Score: -16.7

Guideline #337 Not Applicable · Score: 0.0

Guideline #341 Not Applicable · Score: 0.0

Guideline #344 Violated High · Score: -46.9

Guideline #399 Violated High · Score: -33.5

Guideline #338 Not Applicable · Score: 0.0

Guideline #347 Not Applicable · Score: 0.0

Guideline #342 Adhered High · Score: 33.5

Guideline #398 Not Applicable · Score: 0.0

Search Form & Logic: 10 guidelines · Score: 13.4

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336 Not Applicable · Score: 0.0

Guideline #346 Violated High · Score: -40.2

Guideline #349 Violated High · Score: -33.5

Guideline #407 Adhered High · Score: 46.9

Guideline #339 Issue Resolved · Score: 33.5

Guideline #343 Not Applicable · Score: 0.0

Guideline #351 Violated High · Score: -33.5

Guideline #348 Adhered High · Score: 26.8

Guideline #350 Adhered High · Score: 13.4

Guideline #352 Not Applicable · Score: 0.0

Search Autocomplete: 8 guidelines · Score: 93.8

These 8 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359 Adhered High · Score: 40.2

Guideline #404 Violated Low · Score: -20.1

Guideline #361 Adhered High · Score: 20.1

Guideline #356 Adhered High · Score: 33.5

Guideline #369 Violated High · Score: -40.2

Guideline #368 Adhered High · Score: 33.5

Guideline #363 Adhered High · Score: 26.8

Guideline #1001 Not Applicable · Score: 0.0

Results Logic & Guidance: 8 guidelines · Score: -110.5

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358 Violated High · Score: -46.9

Guideline #362 Violated Low · Score: -23.4

Guideline #370 Violated High · Score: -40.2

Guideline #367 Not Applicable · Score: 0.0

Guideline #355 Neutral · Score: 0.0

Guideline #394 Violated High · Score: -33.5

Guideline #365 Issue Resolved · Score: 33.5

Guideline #371 Not Applicable · Score: 0.0

Results Layout & Filtering: 12 guidelines · Score: 110.5

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382 Violated High · Score: -33.5

Guideline #379 Issue Resolved · Score: 53.6

Guideline #386 Adhered High · Score: 46.9

Guideline #381 Neutral · Score: 0.0

Guideline #377 Neutral · Score: 0.0

Guideline #376 Adhered High · Score: 53.6

Guideline #403 Violated Low · Score: -23.4

Guideline #393 Violated High · Score: -33.5

Guideline #406 Not Applicable · Score: 0.0

Guideline #378 Adhered High · Score: 33.5

Guideline #401 Violated High · Score: -26.8

Guideline #402 Adhered High · Score: 40.2

Product Lists & Filtering: 96 guidelines · Score: 674.9

List Layout: 7 guidelines · Score: 133.4

‘State of the Art’

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541 Not Applicable · Score: 0.0

Guideline #533 Adhered High · Score: 32.7

Guideline #531 Adhered Low · Score: 13.6

Guideline #537 Adhered High · Score: 27.2

Guideline #535 Not Applicable · Score: 0.0

Guideline #536 Adhered High · Score: 21.8

Guideline #862 Adhered High · Score: 38.1

Loading Products: 6 guidelines · Score: -65.3

These 6 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 6 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501 Violated High · Score: -32.7

Guideline #502 Adhered Low · Score: 16.3

Guideline #503 Violated High · Score: -16.3

Guideline #504 Violated High · Score: -32.7

Guideline #505 Not Applicable · Score: 0.0

Guideline #1024 Not Applicable · Score: 0.0

List Items: Product Info & Thumbnails: 16 guidelines · Score: 171.5

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440 Adhered High · Score: 43.5

Guideline #421 Not Applicable · Score: 0.0

Guideline #443 Adhered High · Score: 38.1

Guideline #446 Not Applicable · Score: 0.0

Guideline #422 Adhered High · Score: 32.7

Guideline #441 Adhered High · Score: 27.2

Guideline #447 Adhered High · Score: 16.3

Guideline #444 Not Applicable · Score: 0.0

Guideline #455 Not Applicable · Score: 0.0

Guideline #445 Not Applicable · Score: 0.0

Guideline #457 Not Applicable · Score: 0.0

Guideline #463 Not Applicable · Score: 0.0

Guideline #456 Adhered Low · Score: 13.6

Guideline #458 Not Applicable · Score: 0.0

Guideline #459 Not Applicable · Score: 0.0

Guideline #462 Not Applicable · Score: 0.0

List Items: Interface & Hit Areas: 10 guidelines · Score: 144.2

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448 Not Applicable · Score: 0.0

Guideline #528 Not Applicable · Score: 0.0

Guideline #452 Adhered Low · Score: 13.6

Guideline #450 Adhered High · Score: 27.2

Guideline #449 Not Applicable · Score: 0.0

Guideline #525 Adhered High · Score: 27.2

Guideline #527 Adhered High · Score: 27.2

Guideline #529 Issue Resolved · Score: 32.7

Guideline #530 Adhered High · Score: 16.3

Guideline #526 Not Applicable · Score: 0.0

List Items: Personalization: 5 guidelines · Score: 5.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480 Not Applicable · Score: 0.0

Guideline #482 Adhered High · Score: 27.2

Guideline #483 Not Applicable · Score: 0.0

Guideline #485 Not Applicable · Score: 0.0

Guideline #484 Violated High · Score: -21.8

Filtering: Available Filters: 10 guidelines · Score: 141.5

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409 Adhered High · Score: 43.5

Guideline #413 Adhered High · Score: 38.1

Guideline #418 Not Applicable · Score: 0.0

Guideline #408 Not Applicable · Score: 0.0

Guideline #417 Not Applicable · Score: 0.0

Guideline #540 Not Applicable · Score: 0.0

Guideline #410 Adhered High · Score: 32.7

Guideline #414 Violated High · Score: -27.2

Guideline #416 Adhered High · Score: 27.2

Guideline #415 Adhered High · Score: 27.2

Filtering: Scope & Logic: 14 guidelines · Score: 98.0

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424 Violated High · Score: -38.1

Guideline #427 Adhered High · Score: 38.1

Guideline #433 Not Applicable · Score: 0.0

Guideline #423 Not Applicable · Score: 0.0

Guideline #430 Not Applicable · Score: 0.0

Guideline #428 Adhered High · Score: 21.8

Guideline #432 Not Applicable · Score: 0.0

Guideline #429 Adhered High · Score: 10.9

Guideline #436 Not Applicable · Score: 0.0

Guideline #439 Adhered High · Score: 10.9

Guideline #488 Adhered High · Score: 27.2

Guideline #492 Adhered High · Score: 27.2

Guideline #493 Adhered High · Score: 27.2

Guideline #486 Violated High · Score: -27.2

Filtering: Interface & Layout: 11 guidelines · Score: 43.5

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468 Not Applicable · Score: 0.0

Guideline #474 Not Applicable · Score: 0.0

Guideline #470 Adhered High · Score: 38.1

Guideline #464 Adhered Low · Score: 13.6

Guideline #467 Adhered High · Score: 27.2

Guideline #475 Violated High · Score: -27.2

Guideline #479 Neutral · Score: 0.0

Guideline #476 Not Applicable · Score: 0.0

Guideline #465 Issue Resolved · Score: 27.2

Guideline #471 Violated High · Score: -27.2

Guideline #472 Violated Low · Score: -8.2

Sorting: 11 guidelines · Score: -35.4

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510 Violated High · Score: -43.5

Guideline #511 Violated High · Score: -38.1

Guideline #539 Adhered High · Score: 21.8

Guideline #514 Adhered High · Score: 27.2

Guideline #513 Adhered Low · Score: 13.6

Guideline #509 Violated High · Score: -27.2

Guideline #521 Violated High · Score: -27.2

Guideline #517 Adhered High · Score: 21.8

Guideline #515 Adhered High · Score: 16.3

Guideline #516 Not Applicable · Score: 0.0

Guideline #523 Not Applicable · Score: 0.0

Comparison Tool: 5 guidelines · Score: 38.1

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495 Issue Resolved · Score: 38.1

Guideline #496 Not Applicable · Score: 0.0

Guideline #497 Not Applicable · Score: 0.0

Guideline #499 Not Applicable · Score: 0.0

Guideline #498 Not Applicable · Score: 0.0

Product Page: 95 guidelines · Score: 402.1

Product Page Layout: 8 guidelines · Score: 20.7

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751 Not Applicable · Score: 0.0

Guideline #753 Not Applicable · Score: 0.0

Guideline #758 Not Applicable · Score: 0.0

Guideline #757 Adhered High · Score: 24.2

Guideline #784 Not Applicable · Score: 0.0

Guideline #738 Violated High · Score: -20.7

Guideline #766 Adhered High · Score: 17.3

Guideline #846 Not Applicable · Score: 0.0

Product Images: 9 guidelines · Score: 115.6

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740 Adhered High · Score: 27.6

Guideline #741 Adhered High · Score: 24.2

Guideline #747 Adhered Low · Score: 12.1

Guideline #755 Adhered High · Score: 17.3

Guideline #744 Not Applicable · Score: 0.0

Guideline #745 Issue Resolved · Score: 17.3

Guideline #752 Not Applicable · Score: 0.0

Guideline #854 Not Applicable · Score: 0.0

Guideline #756 Adhered High · Score: 17.3

Image Gallery UI: 10 guidelines · Score: 65.6

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774 Adhered High · Score: 24.2

Guideline #771 Not Applicable · Score: 0.0

Guideline #776 Violated Low · Score: -12.1

Guideline #775 Adhered High · Score: 20.7

Guideline #779 Adhered High · Score: 17.3

Guideline #783 Issue Resolved · Score: 17.3

Guideline #781 Violated High · Score: -17.3

Guideline #773 Adhered Low · Score: 5.2

Guideline #778 Not Applicable · Score: 0.0

Guideline #777 Adhered High · Score: 10.4

Product Video & 360-View: 4 guidelines · Score: 27.6

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759 Adhered High · Score: 17.3

Guideline #770 Adhered High · Score: 17.3

Guideline #760 Violated Low · Score: -6.9

Guideline #761 Not Applicable · Score: 0.0

The 'Buy' Section: 9 guidelines · Score: 24.2

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791 Adhered High · Score: 17.3

Guideline #795 Violated High · Score: -24.2

Guideline #820 Not Applicable · Score: 0.0

Guideline #798 Adhered High · Score: 17.3

Guideline #817 Violated High · Score: -17.3

Guideline #792 Adhered High · Score: 17.3

Guideline #816 Adhered High · Score: 17.3

Guideline #793 Not Applicable · Score: 0.0

Guideline #789 Violated Low · Score: -3.5

Shipping, Returns, and Gifting: 7 guidelines · Score: -27.6

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825 Violated High · Score: -17.3

Guideline #826 Adhered High · Score: 17.3

Guideline #803 Neutral · Score: 0.0

Guideline #836 Violated High · Score: -17.3

Guideline #804 Not Applicable · Score: 0.0

Guideline #802 Violated High · Score: -10.4

Guideline #805 Not Applicable · Score: 0.0

Product Variations: 9 guidelines · Score: 86.3

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848 Adhered High · Score: 24.2

Guideline #853 Adhered High · Score: 17.3

Guideline #849 Adhered High · Score: 17.3

Guideline #837 Adhered High · Score: 17.3

Guideline #851 Issue Resolved · Score: 10.4

Guideline #800 Violated High · Score: -10.4

Guideline #850 Violated Low · Score: -3.5

Guideline #852 Adhered High · Score: 6.9

Guideline #856 Adhered High · Score: 6.9

Product Descriptions: 7 guidelines · Score: 31.1

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841 Adhered High · Score: 24.2

Guideline #843 Adhered High · Score: 24.2

Guideline #861 Not Applicable · Score: 0.0

Guideline #860 Violated Low · Score: -8.6

Guideline #845 Not Applicable · Score: 0.0

Guideline #844 Violated Low · Score: -8.6

Guideline #847 Not Applicable · Score: 0.0

Specifications Sheet: 5 guidelines · Score: 0.0

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858 Not Applicable · Score: 0.0

Guideline #840 Not Applicable · Score: 0.0

Guideline #835 Not Applicable · Score: 0.0

Guideline #839 Not Applicable · Score: 0.0

Guideline #857 Not Applicable · Score: 0.0

User Reviews: 13 guidelines · Score: 43.1

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739 Adhered High · Score: 24.2

Guideline #743 Adhered High · Score: 24.2

Guideline #750 Violated Low · Score: -13.8

Guideline #749 Adhered High · Score: 20.7

Guideline #768 Adhered High · Score: 17.3

Guideline #742 Violated High · Score: -17.3

Guideline #748 Violated Low · Score: -8.6

Guideline #785 Adhered Low · Score: 8.6

Guideline #767 Violated High · Score: -17.3

Guideline #765 Adhered Low · Score: 8.6

Guideline #746 Violated High · Score: -17.3

Guideline #763 Adhered Low · Score: 5.2

Guideline #786 Adhered Low · Score: 8.6

Auxiliary Content: 5 guidelines · Score: -3.5

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807 Not Applicable · Score: 0.0

Guideline #788 Adhered High · Score: 13.8

Guideline #787 Violated High · Score: -17.3

Guideline #806 Not Applicable · Score: 0.0

Guideline #769 Not Applicable · Score: 0.0

Cross-Sells & Cross-Navigation: 9 guidelines · Score: 19.0

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810 Adhered Low · Score: 8.6

Guideline #811 Violated Low · Score: -12.1

Guideline #828 Adhered High · Score: 17.3

Guideline #813 Violated Low · Score: -8.6

Guideline #814 Neutral · Score: 0.0

Guideline #812 Violated High · Score: -17.3

Guideline #821 Neutral · Score: 0.0

Guideline #819 Issue Resolved · Score: 20.7

Guideline #827 Adhered High · Score: 10.4

Cart & Checkout: 134 guidelines · Score: 583.0

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · Score: 28.7

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601 Issue Resolved · Score: 13.7

Guideline #600 Adhered High · Score: 13.7

Guideline #602 Issue Resolved · Score: 13.7

Guideline #603 Adhered High · Score: 13.7

Guideline #732 Adhered High · Score: 19.1

Guideline #620 Violated Low · Score: -6.8

Guideline #623 Violated Low · Score: -6.8

Guideline #622 Violated Low · Score: -6.8

Guideline #673 Violated High · Score: -13.7

Guideline #624 Violated High · Score: -10.9

Account Selection & Creation: 9 guidelines · Score: 41.0

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637 Adhered High · Score: 19.1

Guideline #652 Issue Resolved · Score: 19.1

Guideline #639 Violated Low · Score: -9.6

Guideline #677 Neutral · Score: 0.0

Guideline #638 Violated High · Score: -13.7

Guideline #653 Issue Resolved · Score: 13.7

Guideline #676 Adhered Low · Score: 6.8

Guideline #665 Adhered High · Score: 13.7

Guideline #640 Violated High · Score: -8.2

Customer & Address Information: 12 guidelines · Score: 91.5

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731 Adhered High · Score: 19.1

Guideline #566 Adhered High · Score: 21.8

Guideline #567 Not Applicable · Score: 0.0

Guideline #565 Issue Resolved · Score: 19.1

Guideline #736 Issue Resolved · Score: 19.1

Guideline #561 Violated High · Score: -13.7

Guideline #558 Adhered High · Score: 13.7

Guideline #557 Violated Low · Score: -6.8

Guideline #560 Not Applicable · Score: 0.0

Guideline #573 Adhered High · Score: 10.9

Guideline #562 Not Applicable · Score: 0.0

Guideline #564 Adhered High · Score: 8.2

Gifting Flow & Features: 5 guidelines · Score: -13.7

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647 Not Applicable · Score: 0.0

Guideline #650 Violated High · Score: -13.7

Guideline #646 Not Applicable · Score: 0.0

Guideline #649 Not Applicable · Score: 0.0

Guideline #645 Not Applicable · Score: 0.0

Shipping & Store Pickup: 11 guidelines · Score: 65.5

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544 Adhered High · Score: 19.1

Guideline #547 Not Applicable · Score: 0.0

Guideline #550 Violated High · Score: -13.7

Guideline #543 Adhered High · Score: 13.7

Guideline #548 Violated Low · Score: -5.5

Guideline #549 Adhered Low · Score: 2.7

Guideline #632 Neutral · Score: 0.0

Guideline #633 Adhered High · Score: 13.7

Guideline #631 Adhered High · Score: 13.7

Guideline #634 Adhered High · Score: 13.7

Guideline #635 Adhered High · Score: 8.2

Payment Flow & Methods (Incl. Third-Party): 8 guidelines · Score: 45.1

‘State of the Art’

These 8 ‘Payment Flow & Methods (Incl. Third-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. Third-Party)’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590 Violated Low · Score: -6.8

Guideline #671 Adhered High · Score: 16.4

Guideline #617 Not Applicable · Score: 0.0

Guideline #615 Adhered High · Score: 13.7

Guideline #616 Not Applicable · Score: 0.0

Guideline #672 Adhered High · Score: 10.9

Guideline #586 Adhered High · Score: 10.9

Guideline #589 Not Applicable · Score: 0.0

Credit Card Form: 10 guidelines · Score: 1.4

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582 Adhered High · Score: 19.1

Guideline #594 Violated High · Score: -19.1

Guideline #587 Adhered Low · Score: 9.6

Guideline #583 Violated High · Score: -13.7

Guideline #588 Violated High · Score: -13.7

Guideline #577 Neutral · Score: 0.0

Guideline #584 Neutral · Score: 0.0

Guideline #591 Adhered Low · Score: 5.5

Guideline #585 Adhered High · Score: 8.2

Guideline #664 Adhered High · Score: 5.5

Order Review: 5 guidelines · Score: -19.1

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552 Violated High · Score: -19.1

Guideline #556 Not Applicable · Score: 0.0

Guideline #545 Not Applicable · Score: 0.0

Guideline #551 Not Applicable · Score: 0.0

Guideline #553 Not Applicable · Score: 0.0

Order Confirmation & E-Mail: 4 guidelines · Score: -10.9

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599 Violated High · Score: -13.7

Guideline #596 Violated Low · Score: -5.5

Guideline #598 Adhered High · Score: 8.2

Guideline #597 Neutral · Score: 0.0

Form & Page Design: 10 guidelines · Score: 88.7

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606 Adhered High · Score: 13.7

Guideline #611 Violated High · Score: -13.7

Guideline #687 Adhered Low · Score: 5.5

Guideline #613 Adhered High · Score: 8.2

Guideline #607 Adhered High · Score: 8.2

Guideline #608 Adhered High · Score: 8.2

Guideline #730 Adhered High · Score: 19.1

Guideline #679 Issue Resolved · Score: 19.1

Guideline #668 Adhered Low · Score: 6.8

Guideline #733 Adhered High · Score: 13.7

User Interactions & Distractions: 10 guidelines · Score: 112.0

‘State of the Art’

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696 Issue Resolved · Score: 19.1

Guideline #707 Adhered High · Score: 13.7

Guideline #609 Adhered High · Score: 13.7

Guideline #709 Not Applicable · Score: 0.0

Guideline #726 Issue Resolved · Score: 16.4

Guideline #714 Not Applicable · Score: 0.0

Guideline #727 Adhered High · Score: 19.1

Guideline #713 Adhered High · Score: 16.4

Guideline #657 Adhered High · Score: 8.2

Guideline #699 Adhered High · Score: 5.5

Cross-Sells: 4 guidelines · Score: 50.5

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581 Issue Resolved · Score: 19.1

Guideline #579 Adhered High · Score: 13.7

Guideline #580 Issue Resolved · Score: 13.7

Guideline #578 Adhered Low · Score: 4.1

Validation Errors & Data Persistence: 10 guidelines · Score: 27.3

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720 Adhered High · Score: 21.8

Guideline #723 Issue Resolved · Score: 21.8

Guideline #722 Violated High · Score: -19.1

Guideline #719 Adhered High · Score: 19.1

Guideline #721 Neutral · Score: 0.0

Guideline #718 Violated High · Score: -16.4

Guideline #625 Not Applicable · Score: 0.0

Guideline #626 Not Applicable · Score: 0.0

Guideline #627 Not Applicable · Score: 0.0

Guideline #629 Not Applicable · Score: 0.0

Field Labels & Microcopy: 7 guidelines · Score: 60.1

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686 Adhered High · Score: 21.8

Guideline #683 Issue Resolved · Score: 19.1

Guideline #681 Adhered High · Score: 13.7

Guideline #685 Issue Resolved · Score: 10.9

Guideline #694 Violated High · Score: -13.7

Guideline #690 Not Applicable · Score: 0.0

Guideline #689 Adhered High · Score: 8.2

Field Design & Features: 8 guidelines · Score: -23.2

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674 Violated Low · Score: -9.6

Guideline #659 Violated High · Score: -13.7

Guideline #669 Violated High · Score: -13.7

Guideline #660 Adhered High · Score: 13.7

Guideline #658 Violated High · Score: -8.2

Guideline #705 Not Applicable · Score: 0.0

Guideline #670 Neutral · Score: 0.0

Guideline #663 Issue Resolved · Score: 8.2

Default Values & Autocompletion: 8 guidelines · Score: 57.3

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Adidas and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555 Adhered High · Score: 19.1

Guideline #554 Adhered High · Score: 16.4

Guideline #568 Adhered High · Score: 16.4

Guideline #576 Adhered High · Score: 13.7

Guideline #572 Violated High · Score: -16.4

Guideline #734 Not Applicable · Score: 0.0

Guideline #618 Not Applicable · Score: 0.0

Guideline #571 Adhered High · Score: 8.2

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Adidas’ e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.



Industry Comparison: Apparel & Accessories

Overall Adidas ranks 14 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and ranks 3 in the Apparel & Accessories industry.