Adidas’ E-Commerce UX

This is a case study of Adidas’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 836 design elements. 213 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

Adidas’ overall e-commerce UX performance is decent. Their main culprits are broken Customer Accounts performance.

First benchmarked in May 15, 2017, and reviewed 18 times since then, most recently November 18, 2022.

Performance: 44.2Decent

URL: adidas.co.uk

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Poor

Mediocre

Decent

Good

Perfect

Overall UX Performance

866 Guidelines · Performance:

Desktop Web

482 Guidelines · Performance:

Homepage & Category

54 Guidelines · Performance:

On-Site Search

47 Guidelines · Performance:

Product Lists & Filtering

90 Guidelines · Performance:

Product Page

96 Guidelines · Performance:

Cart & Checkout

130 Guidelines · Performance:

Customer Accounts

38 Guidelines · Performance:

Order Tracking & Returns

27 Guidelines · Performance:

Mobile Web

384 Guidelines · Performance:

81 Major E-Commerce Sites

CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

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