“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Learn UX basics, the latest Baymard news, and discover UX/UI best practices across ecommerce and more, all grounded in thousands of hours of usability testing.
Updated Jun 9, 2026
We’ve compiled a list of design examples — selected from Baymard's case studies — that you can use as inspiration for improving the user experience on your site.
Updated Jun 8, 2026
Website usability is a term we use to describe the ease of use of a site. It’s another way of saying “How user-friendly is this site?”
Updated Jun 4, 2026
In this article, we’ve put together the top UX design best practices you can use to optimize your ecommerce site website or app, selected by Baymard’s team of user experience experts.
Updated Jul 2, 2026
Here's an inside look at the user experience design process and some ways to improve your current UX systems.
Updated Jul 1, 2026
In this article, we discuss the difference between UI and UX design, and talk about how they fit together during the product design and development process.
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"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials