Testimonials
“An eye opener. This UX audit helped validate assumptions we had regarding our site but also provided visibility on issues we overlooked. Recommendations were in-depth and provided ways for improvements.”
Video Games UX
Help players move from discovering a game to buying it
Give customers a clear route through your games catalog, from discovering titles and reviewing product pages to completing a purchase. Baymard’s video games research provides evidence for your ecommerce design decisions. Use the guidelines and examples within your team, or get an expert assessment of your own storefront’s improvement opportunities.
Book a call with our team to explore video games UX insights.
Video Games UX research
Explore video game ecommerce guidelines and examples covering navigation, search, filtering, product pages, checkout, and accounts to support design decisions across your digital storefront.
Video Games UX audits
Get an expert review of your video game storefront, with prioritized recommendations, implementation examples, and a confidential assessment of UX performance alongside other industry websites.
A research foundation for game storefronts
The study includes video game websites such as Xbox, EA, Epic Games, Ubisoft, and GOG. Its guidelines and implementation examples support evaluation of the ecommerce journey from discovery through checkout.
340+
video game UX guidelines
2,500+
UX performance scores
1,800+
implementation examples
Key UX challenges for Video Games
The study includes video game websites such as Xbox, EA, Epic Games, Ubisoft, and GOG. Its guidelines and implementation examples support evaluation of the ecommerce journey from discovery through checkout.
Discovering games
Review category navigation and search so customers can explore the catalog and find titles of interest.
Narrowing the selection
Assess product lists and filtering as customers compare available games and decide which titles to explore further.
Evaluating a game page
Review the information, structure, and interface on product pages that support a purchase decision.
Purchasing and using accounts
Examine cart, checkout, and account experiences as connected parts of your ecommerce storefront.
The evidence behind Video Games UX
0+hours across Baymard’s full UX research catalog
0+video game UX guidelines
0+UX performance scores
0+implementation examples
Video Games
The findings from Baymard's large-scale testing of "Video Games" sites provide you with 340+ UX guidelines, along with 2,500+ UX performance scores and 1,800+ implementation examples (incl. best practices) from video game sites.
The research includes video game websites such as:Xbox, EA, Epic Games, Ubisoft, Rockstar Games, Blizzard Entertainment, and GOG.
8 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Explore the video games research overview
See the study’s scope and examples from Xbox, EA, Epic Games, Ubisoft, Rockstar Games, Blizzard Entertainment, and GOG.
A video games UX audit assesses your storefront and prioritizes improvements using industry comparisons and supporting implementation examples.
Related industries
Explore research for related industries and customer journeys.
Video Games UX questions
Is this research about ecommerce storefronts?
Yes. The video games study focuses on the online shopping experience, including product discovery, product pages, checkout, accounts, and site-wide navigation.
Which websites inform the study?
Can it support catalog and product page decisions?
What does a video games audit include?
How can our team use the research?
What Baymard clients have to say
Testimonials
“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”
Testimonials
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
Testimonials
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
Testimonials
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
Give your storefront decisions a stronger foundation
Explore video games research for your team or discuss an expert audit of your ecommerce experience.