Beverages UX

Help beverage shoppers understand their choices

A familiar favorite and an unfamiliar product create different browsing needs. Shoppers need useful categories, clear product details and a straightforward way to order. Baymard’s beverage UX research helps your team assess those steps across coffee, tea and other beverage catalogs, using evidence from real ecommerce experiences.

Book a call with our team to explore beverages UX insights.

Example Beverages site rated against Baymard's Beverages UX guidelines

Beverages UX research

Explore beverage research and implementation examples covering discovery, product lists, product information, checkout and accounts, so your team can make more informed design decisions.

Beverages UX audits

Review your beverage site with an expert auditor and receive prioritized recommendations, relevant implementation examples and a detailed assessment of the current shopping experience.

Connect beverage design decisions to research

Use beverage-specific examples to examine how shoppers browse the range, assess products and place an order. Research gives your team a consistent foundation for reviewing everyday interface choices and larger design changes.

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Beverage UX guidelines

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Beverage UX performance scores

2,400+

Beverage implementation examples

Beverages UX research

Connect beverage discovery with clear product information

A familiar product name and an unfamiliar beverage call for different kinds of support. Shoppers need useful search results, understandable categories and enough detail to evaluate the options. The research helps teams examine those decisions alongside ordering and account interactions across specialist beverage retailers and brands.

Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.

Explore the research

Examples of beverage websites studied by Baymard
Beverages UX audit

Find the priorities for your beverage experience

Baymard’s beverage UX audit applies the research to an expert review of your own experience.

Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.

Explore UX audits

Illustration of beverage UX performance comparisons

Key UX challenges for Beverages

Use beverage-specific examples to examine how shoppers browse the range, assess products and place an order. Research gives your team a consistent foundation for reviewing everyday interface choices and larger design changes.

Browsing the range

Make categories and search useful for finding a known product or exploring the selection.

Explore discovery research

Narrowing the selection

Help shoppers use product attributes and clear list information to compare their options.

Explore filtering research

Understanding each product

Bring product details, variations and fulfillment information into a clear product page.

Explore product information

Ordering with confidence

Make quantities, delivery choices and checkout steps easy to review before placing an order.

Explore checkout research

Beverages UX questions

What kinds of beverage sites are covered?chevron-down

The research overview covers beverage ecommerce including coffee, tea, wine, beer and spirits. Its examples include both specialist brands and retailers.


Which parts of the shopping journey are included?chevron-down

Does the research cover delivery information?chevron-down

How does an audit help our team prioritize?chevron-down

Can we use the research before commissioning an audit?chevron-down

What Baymard clients have to say

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Testimonials
Keurig Green Mountain Logo
“I have found the M-Commerce and E-Commerce reports very useful, thank you!”

Josh Shaw

Web Manager at Keurig Green Mountain

Testimonials
AB InBev Logo
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”

Giulia Moliterno

Product Designer at AB InBev

Testimonials
Instacart Logo
“Thank you, this was really insightful!”

Andrew Wright

Product Design Manager at Instacart

Testimonials
Nutrisystem Logo
“The recommendations in our audit were awesome - well-prioritized, actionable and helped us focus on what to optimize. This audit, along with the ecommerce database access, are my go-to resources for thorough, insightful information. Thank you!”

Erin Straub

UX Design Manager at Nutrisystem

Testimonials
Jarden Consumer Solutions Logo
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”

Tara Costa

Senior Manager at Jarden Consumer Solutions (FoodSaver, Breville, etc.)

Give shoppers a clearer path through your beverage range

Use research to improve discovery, product evaluation and ordering with decisions your team can explain.