Testimonials
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
B2B UX
Help business buyers move from research to an order
Business buyers need to understand a product and the steps required to buy it. Large catalogs and detailed information can make that work harder. Baymard’s B2B UX research helps your team examine discovery, product evaluation and ordering across the buying journey, with evidence drawn from business ecommerce sites.
Book a call with our team to explore B2B UX insights.
B2B UX research
Find guidance and examples for B2B product discovery, product pages, ordering and accounts, with coverage spanning several industries and specialist research for technical sectors.
B2B UX audits
Ask Baymard’s audit team to review your buying experience, with a scope tailored to your site, selected journeys and the questions your team needs answered.
Give B2B teams a shared basis for decisions
Evaluate the steps buyers take to find, assess and order products. B2B research gives teams concrete examples and evaluation criteria they can use throughout discussions about navigation, product detail and checkout.
270+
B2B ecommerce UX guidelines
9,000+
B2B UX performance scores
4,600+
B2B best practice examples
Key UX challenges for B2B
Evaluate the steps buyers take to find, assess and order products. B2B research gives teams concrete examples and evaluation criteria they can use throughout discussions about navigation, product detail and checkout.
Finding a product
Support buyers who browse categories as well as those arriving with a specific search in mind.
Evaluating alternatives
Make product lists useful for narrowing a large range and understanding relevant differences.
Understanding the details
Give buyers a clear route through the product information they need before ordering.
Ordering and returning
Review checkout and account journeys together so buyers can complete an order and manage what follows.
The evidence behind B2B UX
0+hours across Baymard’s full UX research catalog
0+B2B ecommerce UX guidelines
0+B2B UX performance scores
0+B2B best practice examples
Business-to-Business
Baymard’s UX research provides you with 270+ UX guidelines for B2B ecommerce sites, along with 9,000+ UX performance scores and 4,600+ best practice examples from B2B ecommerce sites.
The research includes large-scale usability testing and UX benchmarking of B2B sites such as: B2B Electronic Components & Machinery: Analog Devices, Arrow Electronics, Avnet, Bossard, CoreStaff, Digi-Key Electronics, B2B Medical & Pharma: McKesson, Medline, Henry Schein, Sigma Aldrich, Waters, Abcam, Construction: Northern Tool and Grainger. Office: Staples and Office Depot.7 × Themes
The wider research foundation behind the guidance
0qualitative testing rounds across Baymard’s research catalog
0+participant/site sessions across the research catalog
0quantitative studies across the research catalog
0participants in the catalog’s quantitative studies
Start with the B2B research relevant to your buyers
Explore the B2B overview and its specialist studies to understand which research applies to your catalog and buying journey.
Discuss your site and the journeys you want reviewed with the audit team. The service can be scoped around your needs.
Related industries
Explore research for related industries and customer journeys.
B2B UX questions
Which B2B industries does the research include?
The overview includes electronic components, machinery, medical and pharma, construction and office ecommerce. Specialist studies provide more detail for electronic components and medical purchasing.
Is this research about selling products online?
Should we use the general or specialist research?
Can we get a review of our own B2B site?
How can teams use the findings during a redesign?
What Baymard clients have to say
Testimonials
“The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.”
Testimonials
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”
Testimonials
“Baymard recently did a UX audit of our new e-commerce Website. We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. We believe Baymard’s work will help us increase revenue and user satisfaction.”
Testimonials
“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”
Make business purchasing easier to navigate
Give your team practical evidence for improving discovery, evaluation and ordering on your B2B site.