“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Jewelry and watch shoppers rely on details, imagery and sizing information to judge a product online. Baymard’s research gives your team evidence for making that evaluation easier, from browsing a collection to understanding returns. Apply the guidance to your designs or get an expert audit of your desktop and mobile shopping experience.
Book a call with our team to explore jewelry & watches UX insights.
Explore UX research on jewelry and watch imagery, sizing, variations and the wider shopping journey. Use industry examples and performance scores to support your team’s decisions.
Get a confidential assessment of your jewelry and watches website, with prioritized improvements and practical examples covering product discovery, evaluation and checkout across desktop and mobile.
The research examines how shoppers assess fit and feel, use sizing guidance, inspect product visuals and understand variations. It also covers related products and returns before and after a purchase.
470+
Jewelry & Watches UX Guidelines
4,400+
Industry UX Performance Scores
3,900+
Industry Best Practice Examples
The research examines how shoppers assess fit and feel, use sizing guidance, inspect product visuals and understand variations. It also covers related products and returns before and after a purchase.
Help shoppers inspect jewelry and watches through useful visuals, clear image interactions and accessible product information.
Make it easier to understand fit, size guidance and available variations when choosing an item online.
Support product finding through categories, filters and useful connections to complementary items in the range.
Evaluate the buying flow and the information shoppers need to understand their return options before and after purchase.
The findings from Baymard's large-scale testing of "Jewelry & Watches" sites provide you with 470+ UX guidelines, along with 4,400+ UX performance scores and 3,900+ best practice examples from jewelry and watches sites.
The UX research covers the entire online shopping experience, including:
The research includes experiences such as Cartier, Tiffany, Pandora, Tissot and Mejuri. Explore the industry coverage to understand the shopping tasks evaluated and the examples your team can use in its work.
An expert audit reviews your desktop and mobile website and provides a confidential UX assessment, prioritized recommendations and relevant examples to help your team decide what to improve.
Explore research for related industries and customer journeys.
Yes. It covers jewelry and watch ecommerce experiences, including specialist brands and retailers selling these categories.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.”
“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
Explore the jewelry and watches research or discuss an expert audit of the experience you provide to shoppers.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials
