“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
A large catalog brings different product types, information needs and shopping behaviors into one experience. Baymard’s mass merchant research helps your team evaluate how navigation, search, product pages and accounts work together. Use the evidence to improve consistency across your range or get an expert audit to identify your next UX priorities.
Book a call with our team to explore mass merchant UX insights.
Explore guidance for large catalogs, search, filtering and varied product information. Use industry research and examples to assess mass merchant and department store shopping experiences.
Get a confidential review of your mass merchant or department store website, with prioritized improvements across desktop and mobile and examples that help your team plan implementation.
The research examines stores selling both visually driven and specification-heavy products. It addresses search at catalog scale, vendor-supplied information and imagery, plus the account and self-service experiences that support customers.
500+
Mass merchant UX guidelines
9,000+
Mass merchant UX performance scores
7,000+
Mass merchant best-practice examples
Mass merchant shoppers move between departments with very different products and information needs. The research examines how a large catalog can support those changing tasks through useful search, category-specific filtering and clear product details, helping teams create a coherent experience without treating every product as interchangeable.
Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.
Baymard’s Mass merchant UX Audit applies the research to your site through an expert review with prioritized recommendations.
Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.
The research examines stores selling both visually driven and specification-heavy products. It addresses search at catalog scale, vendor-supplied information and imagery, plus the account and self-service experiences that support customers.
Help shoppers find relevant options through search and filtering suited to broad ranges and varied product types.
Assess how listing pages and navigation accommodate the different information shoppers need across your departments.
Review how vendor-supplied information and imagery are adapted to help customers understand and compare products.
Support customers managing accounts, preferences and online returns through clear navigation and usable self-service features.
Yes. It covers mass merchants and department stores, including the challenges of selling different kinds of products through a shared shopping experience.
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
Explore the mass merchant research or discuss an audit of your department store or broad-catalog ecommerce experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials