“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Customers need clear information and a manageable path through the questions an insurance quote requires. Baymard’s insurance UX research helps your team evaluate sales pages, quote flows, forms and account interactions. Apply the evidence to your design decisions or commission an expert audit to identify improvements across your desktop and mobile website.
Book a call with our team to explore insurance UX insights.
Explore insurance UX guidance across sales pages, quote assessment, forms and self-service. Use industry examples and performance scores to support clearer, more consistent design decisions.
Get a confidential review of your insurance website, with prioritized UX improvements and examples that help your team address issues across information, quote flows and account use.
The insurance research examines how customers navigate information, work through quotes and use account features. Its published themes include form design, payment, accessibility and the interactions that connect these experiences.
190+
Insurance UX guidelines
1,700+
Industry UX performance scores
1,200+
Industry implementation examples
Insurance websites ask people to interpret unfamiliar terms while providing detailed personal information. Research can help your team decide what to explain, when to ask for information and how to present a quote. Explore guidance for provider sales pages, comparison journeys and the forms that connect them.
Explore research-backed guidelines, annotated examples and industry benchmarks to inform design reviews, briefs and the improvements your team wants to test.
An insurance UX audit applies the research to your website through an expert review of insurance information and quote journeys.
Get prioritized findings, practical recommendations and implementation examples to help your team decide what to improve first. Discuss the journeys and any competitor comparisons you want included, and agree the scope with the audit team.
The insurance research examines how customers navigate information, work through quotes and use account features. Its published themes include form design, payment, accessibility and the interactions that connect these experiences.
Help customers find relevant insurance information and follow a clear route from an explanation of the offering into the next step.
Review the sequence, presentation and interaction of quote questions so customers can understand what is needed and move through the process.
Examine field design, validation, error recovery and payment interactions to make the application process easier to complete.
Help customers sign in, navigate account features and manage stored information through clear interfaces and useful feedback.
Coverage includes navigation and sales pages, quote flows, form design, payment, accounts, self-service and accessibility.
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“The UX audit was very thorough and valuable insights were provided. It's particularly helpful to know which recommendations are the most impactful and lower in cost. It's also helpful to see which issues are the biggest offenders and how we stack up to the selected competitors.”
“Excellent, very thorough, great callouts!”
Explore the insurance research or discuss an audit of your sales pages, quote flow and supporting account experience.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials