
“Exceptional audit with actionable points and excellent examples. ”
“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials“Intelligent, consumer-focused insights that are clear and actionable.”
Will Close, Director of A/B testing at Nike.com
Technical buyers often need to compare detailed information before they can choose a component or piece of machinery. A dense catalog can make that task demanding. Baymard’s specialist B2B research helps your team examine product tables, filtering, product pages and ordering, with evidence from manufacturer and distributor websites.
Book a call with our team to explore components & machinery UX insights.
Explore specialist guidance for electronic components and machinery, with examples covering product tables, filtering, product information, checkout and customer self-service across B2B sites.
Have an expert review your components or machinery site, with prioritized recommendations and relevant examples to help your team assess the current buying experience.
Bring research into discussions about catalog structure, product tables and technical detail. The findings help teams examine how buyers explore options and move toward an order on manufacturer and distributor sites.
290+
B2B components and machinery UX guidelines
7,000+
components and machinery UX performance scores
6,000+
components and machinery best practice examples
Bring research into discussions about catalog structure, product tables and technical detail. The findings help teams examine how buyers explore options and move toward an order on manufacturer and distributor sites.
Support both broad exploration and focused searches within a technical catalog.
Help buyers narrow technical alternatives without losing the context of their comparison.
Organize product pages so buyers can work through the information relevant to their decision.
Connect the steps of checkout with understandable account and self-service interactions.

Baymard’s UX research provides you with 290+ UX guidelines for B2B Electronic Components & Machinery ecommerce sites, along with 7,000+ UX performance scores and 6,000+ best practice examples from B2B Electronic Components & Machinery sites.
The 290+ guidelines cover most aspects of the online exploration and purchasing of electronic components and machinery, at both a high level of general user behavior as well as at a more granular level of specific issues users are likely to encounter.
The research includes large-scale usability testing and UX benchmarking of B2B Electronic Components & Machinery ecommerce sites such as:See the specialist overview for the research coverage and the manufacturer and distributor sites represented in the work.
A components and machinery audit evaluates your implementation using research criteria and provides recommendations with relevant examples.
Explore research for related industries and customer journeys.
Yes. The methodology describes testing both manufacturer and distributor sites, and the study focuses on electronic components and machinery sold through B2B ecommerce.

“Exceptional audit with actionable points and excellent examples. ”

“Our UX Auditor was very engaged and responsive throughout the entire 2-week audit process. Delivered quicker than expected. We feel confident that the insights will be constructive.”

“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”

“The Baymard E-commerce Usability reports have proven to be a valuable resource for UX teams within our organisation both at group and operating company level. The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. The most recent improvements we’ve recommended from the Ecommerce Search report have been extremely well received by senior stakeholders and have already been fed into the backlog.”

“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”
Use specialist research to assess discovery, product tables and the detail buyers rely on.
"An eye opener. This UX audit helped validate assumptions we had and provided visibility on issues we overlooked."
Michael Tran, Sr. Business Analyst at Sony PlayStation
Read 200+ Testimonials